Jeff Jacobson

What Does "OODA" Mean Anyway?

on Feb 16 in Honoring Those who Paved the Way posted , , , , , , , , , , by Jeff Jacobson

Observe. Orient. Decide. Act.

That’s what OODA stands for. It’s a term coined by Colonel John R. Boyd (January 23, 1927 — March 9, 1997; pictured right), a United States Air Force fighter pilot and military strate­gist, whose theories have influ­enced both military and business strategies.

He used the term “OODA Loop” to describe the process that individ­u­als and organi­za­tions use to react to events. The key to success is the creation of situa­tions where one can make appro­pri­ate decisions more rapidly than others.
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Out of Disaster into Preparedness

on Feb 10 in Preparedness posted , , , , , , , , , by Jeff Jacobson

The Time is Now to Capitalize on Risk Mitigation Opportunities

Major disas­ters provide impor­tant learn­ing oppor­tu­ni­ties. People are motivated by the loss of life to be more recep­tive to new approaches and strate­gies for risk reduc­tion in the after­math of a crisis. In 2008, 321 natural disas­ters claimed more than 235,000 lives and cost the world an estimated $181 billion (accord­ing to The World Bank).

A long-term approach to build­ing disas­ter resilience is criti­cal, sadly however, disas­ter risk is often only fully acknowl­edged follow­ing a major event. The disas­ter recov­ery period thus provides an oppor­tu­nity to once again sound the alarm and prose­ly­tize for increas­ing disas­ter prepared­ness and risk reduc­tion funding at the federal, state and local levels.

Climate change now compounds the risks for natural disas­ters, but also provides an oppor­tu­nity to empower commu­ni­ties to manage that risk. Consider that disas­ter risk reduc­tion and climate change adapta­tion funding can actually be integrated into relief and recov­ery budgets. How about an in-depth review of the relevant funding instru­ments and practices to ensure that those insti­tu­tions most able to effect change have access to relevant funding  facil­i­tated by local and national governments?

Let’s get serious about risk reduc­tion partner­ships and collab­o­ra­tion with practices that engage local govern­ment, civil society and NGOs in collec­tive decision-making and tangi­ble strate­gies to reduce risk and strengthen early warning. Technology MUST be utilized more effec­tively if we are to achieve enhanced resiliency and risk reduc­tion with the limited funds we are currently willing to allocate.

This fleet­ing moment needs to be capital­ized upon by policy­mak­ers, practi­tion­ers and the public alike — let’s do it together.

Télécoms Sans Frontières - Communications for Life

on Feb 06 in Disaster Reponse posted , , , , , , , , , , by Jeff Jacobson

We applaud the work of Télécoms Sans Frontières …

Their Origin: During missions respond­ing to the crisis in the Balkans and in Kurdistan during the 1st Gulf War, Télécoms Sans Frontières’ (TSF) founders realized that, in addition to medical and food aid, there was a criti­cal need for reliable emergency telecom­mu­ni­ca­tions services. Conflicts and emergen­cies often led to massive civil­ian displace­ment and separated families. And affected popula­tions are often left with no commu­ni­ca­tions infra­struc­ture in place to find assis­tance and loved ones. To address this need, TSF bought its first satel­lite phone eleven years ago and the organi­za­tion was born. For all missions today, TSF offers a 3-minute call to any affected family.

TSF soon found that the inter­na­tional response teams that deploy to emergen­cies also had a criti­cal need for reliable telecom­mu­ni­ca­tions services in the first days after an emergency. TSF, there­fore, expanded its opera­tions, improved its technol­ogy, and began to estab­lish rapidly deploy­able emergency telecom­mu­ni­ca­tions centers to serve UN, govern­ment, and NGO human­i­tar­ian workers, and devel­oped a reputa­tion for being among the first to arrive after disasters.

Mission Haiti 2010: Deployed in Haiti the day follow­ing the terri­ble earth­quake that struck the country, TSF teams remain mobilized, day after day, support­ing the human­i­tar­ian commu­nity and the affected popula­tion. Three calling centers have been estab­lished in Port-au-Prince, Carrefour and Jacmel that are open for the people of Haiti: Union School in Port-au-Prince, Adventistes in Carrefour and Rue Febrile in Jacmel.

Everyone should know more about the work of this organization!

Resilient Cities

on Feb 02 in Resilience posted , , , , , , , , by Jeff Jacobson

In the wake of the Haiti earth­quake and the destruc­tion of Port-au-Prince, we can wonder again at what it takes to create resilient cities and commu­ni­ties. In this day and age — do we even know what it takes to become resilient ourselves and thereby prepare our commu­ni­ties and our cities? Amidst the wonder, though, is a question of resolve. Do we have the requi­site desire and the resources to do so? Haiti surely did not.

Thankfully there are those who are tackling these thorny questions. In October 2009 the 6th Gaining Ground Summit series attracted 600 people to Vancouver, BC to learn, talk about, and build connec­tions around the theme of “Resilient Cities.”

Check out Mark Holland’s Resilient Cities Manifesto:

I will open to the pain that I cause in the world through my ignorance and fear and the distance I seem to have from my inter­nal dignity and nobil­ity, and I will feel the pain, shock and injus­tice of partic­i­pat­ing in the death of so many, if only by accident — and then I will move past the grief to the restless seren­ity of my respon­si­bil­ity — to my planet, to my commu­nity, to my family, and to myself.”

Volcanic Events of Importance

on Jan 23 in Natural Disasters posted , , , , by Jeff Jacobson

Though it may come as a surprise to many, 10 to 20 volcanic “events of impor­tance” occur globally every month.

On a recent consult­ing assign­ment, I learned that volcanic ash in the atmos­phere can cause real problems for airplane engines, and the airlines must balance safety and efficiency in response to these events. The goal from a safety perspec­tive is to avoid aircraft encoun­ters with volcanic ash. From the perspec­tive of efficiency, the  goal is to minimize re-routing of aircraft.

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Disaster Strikes When You Least Expect It

on Jan 22 in Disaster Response for Haiti Earthquake, Emergency Preparedness, Natural Disasters, Preparedness, Satellite phones posted , , , , by Jeff Jacobson

The night­mare in Haiti once again hammers home this age-old axiom.

How many more people will die in the future because of our compla­cency — in this country and elsewhere?

How many times do we have to witness such disas­ters only to find that once again lack of commu­ni­ca­tions is the great­est hindrance to rapid and accurate assess­ment of the impact? How many people could have been saved if commu­ni­ca­tions were avail­able to quickly obtain accurate situa­tional aware­ness and better coordi­nate the resources for search and rescue?

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Let the (Disaster) Games Begin

on Jan 12 in Business Continuity, Disaster Preparedness Exercises, Emergency Preparedness, Preparedness posted , , , , , , , , , by Jeff Jacobson

Now surely you’ve never thought to make a game of disas­ter prepared­ness!? Well … 2010 may be a good time to rethink your approach to improv­ing your business conti­nu­ity readiness.

Games are essen­tial to our human experi­ence and they form a part of every culture.

Defined as struc­tured activ­i­ties under­taken for fun, games are more and more being used as educa­tional tools. By making aspects of educa­tion and work fun through games, atten­tion and reten­tion among partic­i­pants can be greatly enhanced. The defense indus­try has under­stood this for many years — invest­ing heavily in gaming software to enhance soldier training.

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Salvation through Harmony in Montreal

on Jan 09 in Doing Business with a Conscience, Interoperable Communications posted , by Jeff Jacobson

Salvation through HarmonySalvation through Harmony” is Montreal’s motto and appears on the city’s coat of arms intended to illus­trate that differ­ent commu­ni­ties have co-existed in harmony for nearly 400 years: a fleur de lis for the French, a rose for the English, a thistle for the Scots, a shamrock for the Irish, and a beaver for the Canadians.

First, the Amerindians and the French coexisted — then the British, the Scottish, the Irish, the East Europeans, Italians, Greeks and now people from every conti­nent … and today the Montreal School Board welcomes children born in 188 differ­ent countries. Talk about interoperability!

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Operable or Interoperable Communications? The Chicken or the Egg?

on Jan 04 in Interoperable Communications posted , , , , , , , , , , by Jeff Jacobson

Operable or inter­op­er­a­ble — which came first? A few defin­i­tions to get you thinkin’:

  • Communications = a process of trans­fer­ring infor­ma­tion from one entity to another
  • Operable = able to operate/perform your duties
  • Interoperable = able to exchange and use information
  • Interoperability = ability to work with each other

With all the talk of commu­ni­ca­tions inter­op­er­abil­ity and all the money we’ve spent since 9/11, you’d think this problem has been solved. Perhaps it has in some specific cases, but for the major­ity of U.S. commu­ni­ties — despite the best of inten­tions — inter­op­er­abil­ity as well as basic commu­ni­ca­tions operabil­ity is still lacking as a funda­men­tal corner­stone of our local, regional, and national preparedness.

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Preparedness as a Gift

on Dec 24 in Disaster Response Blogs, Natural Disasters, Preparedness posted , , , , , , , , , , by Jeff Jacobson

The holiday season, for many, is a time of gather­ing with family and friends. It’s a time when we share gifts, and as a prelude to the new year, it is also a time of reflec­tion. However, many through­out the world are not at peace, are not gather­ing with friends and family, are not sharing gifts. It is time we awaken to the fact that we are indeed in a new age — an age in which we need to stop think­ing just about ourselves and begin to care more about other people and indeed all living things.

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