That’s what OODA stands for. It’s a term coined by Colonel John R. Boyd (January 23, 1927 — March 9, 1997; pictured right), a United States Air Force fighter pilot and military strategist, whose theories have influenced both military and business strategies.
He used the term “OODA Loop” to describe the process that individuals and organizations use to react to events. The key to success is the creation of situations where one can make appropriate decisions more rapidly than others. Read More
Their Origin: During missions responding to the crisis in the Balkans and in Kurdistan during the 1st Gulf War, Télécoms Sans Frontières’ (TSF) founders realized that, in addition to medical and food aid, there was a critical need for reliable emergency telecommunications services. Conflicts and emergencies often led to massive civilian displacement and separated families. And affected populations are often left with no communications infrastructure in place to find assistance and loved ones. To address this need, TSF bought its first satellite phone eleven years ago and the organization was born. For all missions today, TSF offers a 3-minute call to any affected family.
TSF soon found that the international response teams that deploy to emergencies also had a critical need for reliable telecommunications services in the first days after an emergency. TSF, therefore, expanded its operations, improved its technology, and began to establish rapidly deployable emergency telecommunications centers to serve UN, government, and NGO humanitarian workers, and developed a reputation for being among the first to arrive after disasters.
Mission Haiti 2010: Deployed in Haiti the day following the terrible earthquake that struck the country, TSF teams remain mobilized, day after day, supporting the humanitarian community and the affected population. Three calling centers have been established in Port-au-Prince, Carrefour and Jacmel that are open for the people of Haiti: Union School in Port-au-Prince, Adventistes in Carrefour and Rue Febrile in Jacmel.
Everyone should know more about the work of this organization!
Many people are under the impression that satellite communications are expensive. Well — it’s really all relative.
Nearly all satellite service providers have customizable plans to match an organization’s budget constraints. Numerous satellite-based Internet services at remote (fixed) locations are available with monthly fees typically ranging from $49 to $99 (competitive with terrestrial rates).
Much like having no potable water, having communications assets that aren’t portable is not all that useful. Imagine if your cell phone were the size of your suitcase (or even as small as your laptop). Just how useful would that be?
Organizational resiliency is a function of available communications which is a direct function of your preparedness posture. Without communications you are up zee creek (if there’s any water left)! Ok if there’s no water left you are really up zee creek! Better call somebody…oh darn…the phones aren’t working and the power is out! … Geez my cell phone battery is dead…oh well the cell service is down too. — Now what! … Hope I can find my car keys.