That’s what OODA stands for. It’s a term coined by Colonel John R. Boyd (January 23, 1927 — March 9, 1997; pictured right), a United States Air Force fighter pilot and military strategist, whose theories have influenced both military and business strategies.

He used the term “OODA Loop” to describe the process that individuals and organizations use to react to events. The key to success is the creation of situations where one can make appropriate decisions more rapidly than others.

Whether your adversary is Mother Nature or the business down the block, with OODAlink you can access the information you need most —exactly when you need it —so you can prevail in even the most difficult situations.

OODAlink was founded to help people and organi­za­tions implement their own “OODA Loops” to quickly understand what is going on (Observe and Orient), know what to do (Decide), and be able to do it (Act) — all the while learning from the experience (Loop).

We do so by producing easy-to-use satellite-based solutions (OODAkits) for commu­ni­cat­ing when tradi­tional networks aren’t available.

The end result is greater peace of mind—from staying connected to those most impor­tant to you—whether they’re customers, colleagues, partners, suppli­ers, friends, or family.

Major disasters provide important learning opportunities. People are motivated by the loss of life to be more receptive to new approaches and strategies for risk reduction in the aftermath of a crisis. In 2008, 321 natural disasters claimed more than 235,000 lives and cost the world an estimated $181 billion (according to The World Bank).

A long-term approach to building disaster resilience is critical, sadly however, disaster risk is often only fully acknowledged following a major event. The disaster recovery period thus provides an opportunity to once again sound the alarm and proselytize for increasing disaster preparedness and risk reduction funding at the federal, state and local levels.

Climate change now compounds the risks for natural disasters, but also provides an opportunity to empower communities to manage that risk. Consider that disaster risk reduction and climate change adaptation funding can actually be integrated into relief and recovery budgets. How about an in-depth review of the relevant funding instruments and practices to ensure that those institutions most able to effect change have access to relevant funding  facilitated by local and national governments?

Let’s get serious about risk reduction partnerships and collaboration with practices that engage local government, civil society and NGOs in collective decision-making and tangible strategies to reduce risk and strengthen early warning. Technology MUST be utilized more effectively if we are to achieve enhanced resiliency and risk reduction with the limited funds we are currently willing to allocate.

This fleeting moment needs to be capitalized upon by policymakers, practitioners and the public alike — let’s do it together.

We applaud the work of Télécoms Sans Frontières …

Their Origin: During missions responding to the crisis in the Balkans and in Kurdistan during the 1st Gulf War, Télécoms Sans Frontières’ (TSF) founders realized that, in addition to medical and food aid, there was a critical need for reliable emergency telecommunications services. Conflicts and emergencies often led to massive civilian displacement and separated families. And affected populations are often left with no communications infrastructure in place to find assistance and loved ones. To address this need, TSF bought its first satellite phone eleven years ago and the organization was born. For all missions today, TSF offers a 3-minute call to any affected family.

TSF soon found that the international response teams that deploy to emergencies also had a critical need for reliable telecommunications services in the first days after an emergency. TSF, therefore, expanded its operations, improved its technology, and began to establish rapidly deployable emergency telecommunications centers to serve UN, government, and NGO humanitarian workers, and developed a reputation for being among the first to arrive after disasters.

Mission Haiti 2010: Deployed in Haiti the day following the terrible earthquake that struck the country, TSF teams remain mobilized, day after day, supporting the humanitarian community and the affected population. Three calling centers have been established in Port-au-Prince, Carrefour and Jacmel that are open for the people of Haiti: Union School in Port-au-Prince, Adventistes in Carrefour and Rue Febrile in Jacmel.

Everyone should know more about the work of this organization!

Thankfully there are those who are tackling these thorny questions. In October 2009 the 6th Gaining Ground Summit series attracted 600 people to Vancouver, BC to learn, talk about, and build connections around the theme of “Resilient Cities.”

Check out Mark Holland’s Resilient Cities Manifesto:

“I will open to the pain that I cause in the world through my ignorance and fear and the distance I seem to have from my internal dignity and nobility, and I will feel the pain, shock and injustice of participating in the death of so many, if only by accident — and then I will move past the grief to the restless serenity of my responsibility — to my planet, to my community, to my family, and to myself.”

How many more people will die in the future because of our complacency — in this country and elsewhere?

How many times do we have to witness such disasters only to find that once again lack of communications is the greatest hindrance to rapid and accurate assessment of the impact? How many people could have been saved if communications were available to quickly obtain accurate situational awareness and better coordinate the resources for search and rescue?

We’ve heard over and over again from the media, “The lack of communications in Haiti is preventing … ”

Many have spent years working diligently to ensure that communities and organizations can communicate when disaster strikes. However, conflicting priorities and budget constraints have postponed spending in this area — yielding late-night pleas for communications gear in the immediate aftermath of each new disaster.

Another painful reminder that such communications cannot be an afterthought if we want to minimize loss of life among the victims!