OODA Loop

What Does "OODA" Mean Anyway?

on Feb 16 in Honoring Those who Paved the Way posted , , , , , , , , , , by Jeff Jacobson

Observe. Orient. Decide. Act.

That’s what OODA stands for. It’s a term coined by Colonel John R. Boyd (January 23, 1927 — March 9, 1997; pictured right), a United States Air Force fighter pilot and military strate­gist, whose theories have influ­enced both military and business strategies.

He used the term “OODA Loop” to describe the process that individ­u­als and organi­za­tions use to react to events. The key to success is the creation of situa­tions where one can make appro­pri­ate decisions more rapidly than others.
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