OODA Loop

What Does “OODA” Mean Anyway?

on Feb 16 in Honoring Those who Paved the Way posted , , , , , , , , , , by

Observe. Orient. Decide. Act.

That’s what OODA stands for. It’s a term coined by Colonel John R. Boyd (January 23, 1927 – March 9, 1997; pictured right), a United States Air Force fighter pilot and military strategist, whose theories have influenced both military and business strategies.

He used the term “OODA Loop” to describe the process that individuals and organizations use to react to events. The key to success is the creation of situations where one can make appropriate decisions more rapidly than others.
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