What Does "OODA" Mean Anyway?

Observe. Orient. Decide. Act.

That’s what OODA stands for. It’s a term coined by Colonel John R. Boyd (January 23, 1927 — March 9, 1997; pictured right), a United States Air Force fighter pilot and military strate­gist, whose theories have influ­enced both military and business strategies.

He used the term “OODA Loop” to describe the process that individ­u­als and organi­za­tions use to react to events. The key to success is the creation of situa­tions where one can make appro­pri­ate decisions more rapidly than others.
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Everybody Needs a Tap Code

This week, PBS aired a phenom­e­nal series on human emotion and social inter­ac­tion called “This Emotional Life.” I was partic­u­larly struck by a segment on human resilience in which a Vietnam veteran — Bob Shumaker, a POW for 8 years — shared his amazing story.

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Timely Connections for Uncertain Times

OODAkits deliver phone and Internet services not subject to Mother Nature or geography.