That’s what OODA stands for. It’s a term coined by Colonel John R. Boyd (January 23, 1927 — March 9, 1997; pictured right), a United States Air Force fighter pilot and military strategist, whose theories have influenced both military and business strategies.

He used the term “OODA Loop” to describe the process that individuals and organizations use to react to events. The key to success is the creation of situations where one can make appropriate decisions more rapidly than others.

Whether your adversary is Mother Nature or the business down the block, with OODAlink you can access the information you need most —exactly when you need it —so you can prevail in even the most difficult situations.

OODAlink was founded to help people and organi­za­tions implement their own “OODA Loops” to quickly understand what is going on (Observe and Orient), know what to do (Decide), and be able to do it (Act) — all the while learning from the experience (Loop).

We do so by producing easy-to-use satellite-based solutions (OODAkits) for commu­ni­cat­ing when tradi­tional networks aren’t available.

The end result is greater peace of mind—from staying connected to those most impor­tant to you—whether they’re customers, colleagues, partners, suppli­ers, friends, or family.

Key to surviving his ordeal was communicating with his fellow captives using a clever “tap code” they created. Having interviewed Bob, researcher Dennis Charney, Professor of Psychiatry at Mt. Sinai School of Medicine, points to social support as being pivotal to human resilience:

“Everybody needs a tap code. Everybody needs a way to communicate with other people to get through tough times.”

This is precisely why we developed the OODAkit — a tap code for the 21st century.