That’s what OODA stands for. It’s a term coined by Colonel John R. Boyd (January 23, 1927 — March 9, 1997; pictured right), a United States Air Force fighter pilot and military strategist, whose theories have influenced both military and business strategies.

He used the term “OODA Loop” to describe the process that individuals and organizations use to react to events. The key to success is the creation of situations where one can make appropriate decisions more rapidly than others.

Whether your adversary is Mother Nature or the business down the block, with OODAlink you can access the information you need most —exactly when you need it —so you can prevail in even the most difficult situations.

OODAlink was founded to help people and organi­za­tions implement their own “OODA Loops” to quickly understand what is going on (Observe and Orient), know what to do (Decide), and be able to do it (Act) — all the while learning from the experience (Loop).

We do so by producing easy-to-use satellite-based solutions (OODAkits) for commu­ni­cat­ing when tradi­tional networks aren’t available.

The end result is greater peace of mind—from staying connected to those most impor­tant to you—whether they’re customers, colleagues, partners, suppli­ers, friends, or family.

Key to surviving his ordeal was communicating with his fellow captives using a clever “tap code” they created. Having interviewed Bob, researcher Dennis Charney, Professor of Psychiatry at Mt. Sinai School of Medicine, points to social support as being pivotal to human resilience:

“Everybody needs a tap code. Everybody needs a way to communicate with other people to get through tough times.”

This is precisely why we developed the OODAkit — a tap code for the 21st century.

“Preparedness is a shared responsibility and everyone—including businesses, universities and non-profit organizations—has a role to play,” said Napolitano when announcing the proposed standards in October. “Ensuring our private sector partners have the information and training they need to respond to disasters will strengthen our efforts to build a culture of preparedness nationwide.”

DHS proposed PS-Prep standards from three organizations: the National Fire Protection Association, the British Standards Institution and ASIS International. So why not peruse these documents and submit comments and/or recommend additional standards for DHS to consider?

Here’s just one snippet to ponder. In Section 4.3.3 of the ASIS document (“Organizational Resilience: Security Preparedness, and Continuity Management Systems — Requirements and Guidance for Use”), you’ll find a discussion on communication standards that includes:

“With regard to its hazards, threats and risks, and OR management system, the organization shall establish, implement, and maintain (a) procedure (s) for … g) Assuring availability of the means of communication during a crisis situation and disruption.”

What do you think of this? Is there enough meat to it? Should it stipulate that  satellite technologies be an element of a private entity’s emergency preparedness strategies?  When man-made and natural disruptions occur, terrestrial communications infrastructure is indisputably vulnerable. Satellites, floating 30,000 feet above the chaos, can provide peace of mind — with their reliable voice and data connectivity. Governments and militaries around the world have relied on satellite services for years. Why not the private sector? And why not make it a standard?

And should the standards go a step further and define what “communication” actually means in the 21st century? Should it require that voice and data capabilities be assured, given our ubiquitous reliance on email, texting, and various Web 2.0 applications?

As we embark on a new year, let’s stretch ourselves a bit. Let’s think beyond the same-old, same-old. And let’s make sure there are no gray areas when it comes to communications availability. After all, if we can’t connect with others in a time of crisis, how can we  possibly recover?

Please submit your comments to DHS by January 15.

Wishing you peace and preparedness in 2010!

More Information on PS-Prep

DHS PS-Prep Fact Sheet

DHS posted the Federal Register notice at www.regulations.gov.

Submit comments to www.regulations.gov or FEMA-POLICY@dhs.gov. (Identify Docket ID FEMA-2008–0017).

For more  information, e-mail PrivateSectorPreparedness@hsi.dhs.gov.