That’s what OODA stands for. It’s a term coined by Colonel John R. Boyd (January 23, 1927 — March 9, 1997; pictured right), a United States Air Force fighter pilot and military strategist, whose theories have influenced both military and business strategies.

He used the term “OODA Loop” to describe the process that individuals and organizations use to react to events. The key to success is the creation of situations where one can make appropriate decisions more rapidly than others.

Whether your adversary is Mother Nature or the business down the block, with OODAlink you can access the information you need most —exactly when you need it —so you can prevail in even the most difficult situations.

OODAlink was founded to help people and organi­za­tions implement their own “OODA Loops” to quickly understand what is going on (Observe and Orient), know what to do (Decide), and be able to do it (Act) — all the while learning from the experience (Loop).

We do so by producing easy-to-use satellite-based solutions (OODAkits) for commu­ni­cat­ing when tradi­tional networks aren’t available.

The end result is greater peace of mind—from staying connected to those most impor­tant to you—whether they’re customers, colleagues, partners, suppli­ers, friends, or family.

Major disasters provide important learning opportunities. People are motivated by the loss of life to be more receptive to new approaches and strategies for risk reduction in the aftermath of a crisis. In 2008, 321 natural disasters claimed more than 235,000 lives and cost the world an estimated $181 billion (according to The World Bank).

A long-term approach to building disaster resilience is critical, sadly however, disaster risk is often only fully acknowledged following a major event. The disaster recovery period thus provides an opportunity to once again sound the alarm and proselytize for increasing disaster preparedness and risk reduction funding at the federal, state and local levels.

Climate change now compounds the risks for natural disasters, but also provides an opportunity to empower communities to manage that risk. Consider that disaster risk reduction and climate change adaptation funding can actually be integrated into relief and recovery budgets. How about an in-depth review of the relevant funding instruments and practices to ensure that those institutions most able to effect change have access to relevant funding  facilitated by local and national governments?

Let’s get serious about risk reduction partnerships and collaboration with practices that engage local government, civil society and NGOs in collective decision-making and tangible strategies to reduce risk and strengthen early warning. Technology MUST be utilized more effectively if we are to achieve enhanced resiliency and risk reduction with the limited funds we are currently willing to allocate.

This fleeting moment needs to be capitalized upon by policymakers, practitioners and the public alike — let’s do it together.

Thankfully there are those who are tackling these thorny questions. In October 2009 the 6th Gaining Ground Summit series attracted 600 people to Vancouver, BC to learn, talk about, and build connections around the theme of “Resilient Cities.”

Check out Mark Holland’s Resilient Cities Manifesto:

“I will open to the pain that I cause in the world through my ignorance and fear and the distance I seem to have from my internal dignity and nobility, and I will feel the pain, shock and injustice of participating in the death of so many, if only by accident — and then I will move past the grief to the restless serenity of my responsibility — to my planet, to my community, to my family, and to myself.”

Games are essential to our human experience and they form a part of every culture.

Defined as structured activities undertaken for fun, games are more and more being used as educational tools. By making aspects of education and work fun through games, attention and retention among participants can be greatly enhanced. The defense industry has understood this for many years — investing heavily in gaming software to enhance soldier training.

Business continuity professionals can now use a new and unique tool to reinvigorate  readiness exercises.

Disaster games can provide the missing link — FUN — to address the often overlooked aspect of business continuity plans — realistic exercises! Through fun but realistic scenarios, your team’s creativity can be applied to quickly identify gaps in your plans so they can be corrected.

Remember: The purpose of a disaster game exercise is NOT to win the game -  but rather to identify weaknesses in your plans and to engage and educate the participants so they are prepared for when the real event happens.

LET THE GAMES BEGIN — BEFORE THE DISASTERS DO!

Other disaster gaming resources can be found here:

www.stopdisastersgame.org
www.incidentcommander.net
And for your kids can too: www.fema.gov/kids/games1

Key to surviving his ordeal was communicating with his fellow captives using a clever “tap code” they created. Having interviewed Bob, researcher Dennis Charney, Professor of Psychiatry at Mt. Sinai School of Medicine, points to social support as being pivotal to human resilience:

“Everybody needs a tap code. Everybody needs a way to communicate with other people to get through tough times.”

This is precisely why we developed the OODAkit — a tap code for the 21st century.