What Does "OODA" Mean Anyway?

Observe. Orient. Decide. Act.

That’s what OODA stands for. It’s a term coined by Colonel John R. Boyd (January 23, 1927 — March 9, 1997; pictured right), a United States Air Force fighter pilot and military strate­gist, whose theories have influ­enced both military and business strategies.

He used the term “OODA Loop” to describe the process that individ­u­als and organi­za­tions use to react to events. The key to success is the creation of situa­tions where one can make appro­pri­ate decisions more rapidly than others.

Whether your adver­sary is Mother Nature or the business down the block, with OODAlink you can access the infor­ma­tion you need most —exactly when you need it —so you can prevail in even the most diffi­cult situations.

OODAlink was founded to help people and organi­za­tions imple­ment their own “OODA Loops” to quickly under­stand what is going on (Observe and Orient), know what to do (Decide), and be able to do it (Act) — all the while learn­ing from the experi­ence (Loop).

We do so by produc­ing easy-to-use satellite-based solutions (OODAkits) for commu­ni­cat­ing when tradi­tional networks aren’t available.

The end result is greater peace of mind—from staying connected to those most impor­tant to you—whether they’re customers, colleagues, partners, suppli­ers, friends, or family.