Tracey Wallace is the Editor-in-Chief at BigCommerce, where she covers all things ecommerce: marketing, design, development, strategy, plus emerging trends, including omnichannel and cloud replatforming. She is often featured in publications, such as Forbes, Entrepreneur, Mashable, and ELLE, along with leading BigCommerce partners like HubSpot and Square. She launched her career in ecommerce with Y-Combinator backed Shoptiques.
Shopify – A popular choice among many SMBs, Shopify has features that let you sell online, on social media, and in-person. It lets merchants build and customize their ecommerce site through easy-to-use interfaces and templates. And it has features such as inventory management, reporting, buy buttons and more. It also has social selling functionalities for those who are active on sites like Facebook and Pinterest. 
The new WordPress 5.0 release is the start of an exciting process which will eventually make large parts of your #WooCommerce admin interface easier-to-use and more dynamic – allowing you to better customize and manage posts and products.https://woocommerce.com/posts/woocommerce-and-wordpress-5-0/?utm_campaign=coschedule&utm_source=twitter&utm_medium=WooCommerce&utm_content=WordPress%205.0%3A%20What%20the%20new%20Block%20Editor%20means%20for%20WooCommerce …
At its core, e-commerce refers to the purchase and sale of goods and/or services via electronic channels such as the internet. E-commerce was first introduced in the 1960s via an electronic data interchange (EDI) on value-added networks (VANs). The medium grew with the increased availability of internet access and the advent of popular online sellers in the 1990s and early 2000s. Amazon began operating as a book-shipping business in Jeff Bezos' garage in 1995. EBay, which enables consumers to sell to each other online, introduced online auctions in 1995 and exploded with the 1997 Beanie Babies frenzy.
Digital River's MyCommerce offering is a cloud SaaS ecommerce solution that provides complete payments, subscriptions and recurring billing, with full-feature merchandising and a great checkout experience for your shoppers. Built for global, but designed for self-service and simplicity, MyCommerce empowers clients to grow their digital business with enterprise capabilities and developer agility. Digital River has a full suite of ecommerce solutions to meet your business needs and take the complexity out of global ecommerce. We remove the risk and challenges of running a global ecommerce operation: legal and regulatory compliance, language and localization, local payment methods and multiple currencies, banking relationships, fraud protection, tax collection and filing, and financial reconciliation. This low-cost, risk-free option offers flexibility, speed-to-market and instantly global presence to grow your online business. Sign-up for free at www.MyCommerce.com/sign-up.
Payment gateway software is usually delivered pre-integrated as part of an e-commerce platform. This type of software can also be used separately by companies who do not want to limit their options to the integrations provided by e-commerce vendors. While most providers of e-commerce platforms offer integration with the most popular payment gateways, other options may be preferable, especially for markets that aren't well served by the main players.

In just three steps — see, tap, shop — consumers browsing Instagram can become your customers. Here's how to tag #WooCommerce products in your Instagram posts and drive traffic to your store:https://woocommerce.com/posts/instagram-shopping/?utm_campaign=coschedule&utm_source=twitter&utm_medium=WooCommerce&utm_content=Shopping%20on%20Instagram%3A%20Tag%20WooCommerce%20Products%20in%20Posts%20and%20Drive%20Traffic%20to%20Your%20Store …
The good news is that you don’t need to spend a fortune to get more people to see your products. There are plenty of ways to market your ecommerce store on a budget, and once the sales start rolling in, you can scale up those same methods for even better results. For example, you can use social media sites like Instagram to market your products without spending a cent.
An increase in demand for convenience and accessibility within the online shopping world has bred subsequent cutthroat competition among ecommerce platforms. Powerful features and useful tools are updated or released daily. In a market chock-full of awesome ecommerce platform solutions, it can be daunting when faced with choosing the best one for your business. 
In response, the concept of free music was codified in the Free Music Philosophy[1] by Ram Samudrala in early 1994. It was based on the idea of Free Software by Richard Stallman and coincided with nascent open art and open information movements. Up to this point, few modern musicians distributed their recordings and compositions in an unrestricted manner, and there was no concrete rationale as to why they did it, or should do it.[citation needed]
Two of the most important factors behind poor performance are server distance and load. If your servers are overloaded or too far away from your visitors’ locations, your site can load slowly. A Content Delivery Network (CDN) tackles this issue by distributing cached copies of your site to nearby locations from data centers around the world, thereby lightening the load on your main servers.
A fully customizable frontend to showcase your style is just the start. Create online look books, true-to-life videos, and even interactive content through AR and VR technology. Then, bring it to life. Shopify’s universal POS powers pop-up shops, product drops, and live events. Sync products, inventory, and customer data automatically across all your channels and expressions.
An ecommerce platform is not a "one size fits all" solution that will work for everyone. All the ecommerce platforms discussed in this article are built for different kinds of business requirements. The pros and cons outlined are not about what's wrong with them. The curated list is designed to help you make a calculated decision and choose a platform that serves your needs best.

Windsor Circle's personalization platform allows retailers to create personalized, marketing campaigns to increase revenue, customer brand affinity, and customer value. With Windsor Circle, retailers can gain access to their 3+ years of eCommerce data - product, purchase, and customer data - and create segments based on these fields, as well as predictive data sets, such as predicted gender, next order data, future value, to power campaigns via email, social, direct mail, and more.
In 2013, Brazil's e-commerce was growing quickly with retail e-commerce sales expected to grow at a double-digit pace through 2014. By 2016, eMarketer expected retail e-commerce sales in Brazil to reach $17.3 billion.[49] India has an Internet user base of about 460 million as of December 2017.[50] Despite being third largest user base in world, the penetration of Internet is low compared to markets like the United States, United Kingdom or France but is growing at a much faster rate, adding around 6 million new entrants every month.[citation needed] In India, cash on delivery is the most preferred payment method, accumulating 75% of the e-retail activities.[51][citation needed] The India retail market is expected to rise from 2.5% in 2016 to 5% in 2020.[52]

Shopify Plus is making enterprise ecommerce simple by providing high growth and high volume merchants multi-channel commerce software without the headaches. We empower merchants to sell online and off, across social channels like Facebook and Instagram and through marketplaces like Amazon and eBay. Engineered for scalability and reliability, Shopify Plus is driving massive disruption in the traditional enterprise landscape by giving customers the power and capabilities they need to grow and succeed without the headaches, costs, lengthy timelines and BS of the traditional enterprise options. Shopify Plus works with the largest, most innovative companies in the world like Proctor & Gamble, General Electric, Budweiser, Red Bull and many more.

Contemporary electronic commerce can be classified into two categories. The first category is business based on types of goods sold (involves everything from ordering "digital" content for immediate online consumption, to ordering conventional goods and services, to "meta" services to facilitate other types of electronic commerce). The second category is based on the nature of the participant (B2B, B2C, C2B and C2C);[39]
Best-of-Breed: Specialized software that focuses on one particular area or function. If you want to add a shopping cart feature to an existing website, for example, you can add dedicated shopping cart software. Shopping cart software enables purchases, but typically doesn’t provide advanced features such as sales reporting and inventory management.
Inventory control software allows companies to manage the availability of the products they sell online. This type of software can also be used to identify the products’ quantities required to fulfill demand, for inventory valuation, and inventory transfers between warehouses and locations. All these features are vital to ensure that companies ship the right products for each consumer and customer.
Selz is very affordable, especially when you consider its features compared to comparably priced ecommerce platforms. Not only is it incredibly easy to use, but it also offers integrations for selling through WordPress, Facebook, and other independent websites. It also offers many security features and customer-friendly delivery options for merchants selling digital products.
These are your typical online retailers. They can include apparel stores, homeware businesses, and gift shops, just to name a few. Stores that sell physical goods showcase the items online and enable shoppers to add the things they like in their virtual shopping carts. Once the transaction is complete, the store typically ships the orders to the shopper, though a growing number of retailers are implementing initiatives such as in-store pickup.
First of all, let’s keep in mind that WooCommerce is eCommerce software, while Shopify and Bigcommerce are eCommerce services that don’t require any installation per se. To get started with WooCommerce, you first need to find a good host, install WordPress on your account, and only then you can proceed to the WooCommerce part of the deal. Luckily, these days all good web hosts offer one-click installs for WordPress. (For that, we recommend WooCommerce hosting with SiteGround.)

Everyone at #WooCommerce and Automattic works from the location they choose – including Chefchaouen in Morocco, famous for its many striking blue buildings. Are you passionate about #opensource? We're hiring — apply today at http://automattic.com/work-with-us/?utm_campaign=coschedule&utm_source=twitter&utm_medium=WooCommerce … #worldwidewoopic.twitter.com/xIIfzE7nrt


If you've set up the Facebook pixel but not dynamic ads, or you think you may have set up the Facebook pixel incorrectly, you should use the Facebook for WooCommerce Extension to get everything set up. Keep in mind you'll have to manually remove your existing Facebook pixel code from your website before starting, otherwise you'll have 2 versions of your pixel on your website.
Our one-stop e-commerce solution is specifically built with software companies in mind, whether you’re selling desktop software on Mac and Windows or whether you’re a Web SaaS business. Focus on building, not billing. Bring together everything you need to sell software, packaged in one intuitive platform you can start using in minutes. Grow your revenue. Don’t let tools limit your imagination anymore: you decide pricing, promotions and the customer experience, we handle the rest. Optimize your software sales. Increase your conversion rates, customize your user experience and experiment with pricing, layouts and promotions. Our e-commerce solution brings everything you need to sell software under one roof: – Payments: no need to integrate or pay for PayPal or payment gateways on top, everything is included – Modern, user-friendly checkout: out of the box or fully customized to your brand – Trials, licensing & subscriptions: everything from issuing one-off serial numbers to managing recurring billing – Taxes and VAT: we automatically collect and remit all local taxes on your behalf worldwide – Payer support: our team handles billing queries and common customer issues for you – Coupons, bundles, up-sells and cross-sells: all of the built-in marketing tools to grow your sales – Fraud protection: we minimize fraud and help you fight chargebacks – Developer-friendly: API, JS library, Mac and Windows SDK

To make things easier, compare vendors using the spreadsheet you created earlier. Create a table listing all the things you need in your ecommerce platform, then put the vendors you’re considering in different columns. This will allow you to easily tick off the features that each vendor can deliver. If a platform doesn’t have a feature you need, write down if and how you can work around it (i.e. use a third party integration, develop a custom solution).
Last but not least, there are the transaction fees. In essence, whenever you sell something with either of the platforms, they will charge you a small fee (for processing the payment, delivering the money to your account, etc.). Those fees change quite often, so I won't get into that here, but just be aware that they exist. Usually, they sit around 2%-3% per transaction but make sure to check the exact numbers before signing up with either of the platforms.
E-commerce technologies cut transaction costs by allowing both manufactures and consumers to skip through the intermediaries. This is achieved through by extending the search area best price deals and by group purchase. The success of e-commerce in urban and regional levels depend on how the local firms and consumers have adopted to e-commerce. [70]

The ecommerce platforms of today have moved beyond single purpose software that enables people to simply buy products and services online. Today's best cloud-based ecommerce platforms integrate both the front- and back-office systems to provide a unified business environment that is easily scalable, endlessly customizable and provides timesaving automation functionality. Such a platform enables businesses to meet their customers' demands for providing a seamless shopping experience across all channels, and provides the flexibility and adaptability needed to keep up with the pace of business, reduce operational costs, increase efficiencies and eliminate the hassles of managing hardware and software.

Serving niche markets. Running a niche brick-and-mortar business is extremely difficult. There’s almost no chance of scaling it unless a niche product becomes mainstream. By tapping into a global market, on the other hand, eCommerce retailers can build a highly profitable niche business without any further investment. Using online search capabilities, customers from any corner of the world can find and purchase your products.

Demandware Commerce delivers the speed, agility, innovation and superior economics required to master the new retail reality of constant and unpredictable change. Our enterprise retail solution is powered by a central cloud platform to drive consumer engagement across all devices, channels and geographies. Our cloud platform is open and extensible, and provides retailers with the enterprise scale required for complex operations. It includes a flexible retail data model with core commerce functions that remain consistent across user applications and channel delivery. It also includes a platform API that allows unique development without disrupting the flow of Demandware’s continuous updates. Demandware Commerce enables both business and technical users within a retail organization to work with intuitive commerce applications. Leveraging omni-channel merchandising and marketing functionality, retailers can develop unique capabilities and create engaging shopping experiences that differentiate their brand and convert consumers to buyers. Unique consumer experiences and business logic are stored centrally and can be quickly deployed across the retail enterprise through the commerce accelerator, a combination of reference applications, Open Commerce APIs and LINK integrations. With this combination, Demandware Commerce removes the barriers and complexities of traditional licensed and hosted software, and allows retailers to execute the strategic business initiatives that drive growth.
WooCommerce was designed specifically for WordPress, one of the most powerful and respected building platforms in use today. With the fundamentals handled by WordPress, WooCommerce then takes the guesswork out of creating your online store, by handling everything from inventory management to payment methods and even your store's overall appearance.
The platform is truly everything you want out of an ecommerce solution, equipped with PCI compliance, tax calculation features, return management modules, loyalty programs, email marketing, and more. While the interface’s dashboard can be a little tricky, there are some beneficial features, such as the ability to list and add product attributes, site management functions, and SEO optimization features. Magento Enterprise is primarily geared toward retailers who want the all-in, hands off package.
Conducting business online. Selling goods, in the traditional sense, is possible to do electronically because of certain software programs that run the main functions of an e-commerce Web site, including product display, online ordering, and inventory management. The software resides on a commerce server and works in conjunction with online payment systems to process payments. Since these servers and data lines make up the backbone of the Internet, in a broad sense, e-commerce means doing business over interconnected networks.
If you are selling physical goods, you'll need to consider how you're going to ship them. PayPal and other processors have worked with shipping merchants, including USPS and UPS, to offer one-stop postage processing. You will also need to research your state laws to determine if you are required to obtain a permit for selling online, or if you need to collect sales tax for your state or municipality.
Note. I don’t feel like I should make statements like, “I enjoy WooCommerce’s product management more than I do Shopify’s” here because it doesn’t actually bring much value into the discussion. I’m just a guy. A user. And my opinion is not any more important than the other person’s. Inevitably, the way WooCommerce does a given thing, for example, is going to be better for some of you than how Shopify does the same thing. And vice versa. So the key here is to check all those features out by yourself and compare which platform just feels better.
E-commerce is conducted using a variety of applications, such as email, online catalogs and shopping carts, EDI, the File Transfer Protocol, web services, and mobile devices. This includes business-to-business activities and outreach, such as using email for unsolicited ads -- usually viewed as spam -- to consumers and other business prospects, as well as sending out e-newsletters to subscribers and SMS -- short message service -- texts to mobile devices. More companies now try to entice consumers directly online, using tools such as digital coupons, social media marketing and targeted advertisements.

Research from BigCommerce has found that Americans are about evenly split on online versus offline shopping, with 51% of Americans preferring e-commerce and 49% preferring physical stores. However, 67% of millennials prefer shopping online over offline. According to Forbes, 40% of millennials are also already using voice assistants to make purchases, with that number expected to surpass 50% by 2020.
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