Particularly if you’re running Magento on your own servers, you could have complete freedom over the look, feel, and functionality of your store and you don’t have to rely on your solution provider to make changes to the site. That said, it also means that you’re in charge of maintaining and updating your servers and store, which requires an in-house team or agency. If you’re not up for all that, you may want to consider the Cloud Edition that Magento launched earlier this year.
Amazon, by contrast, is a primarily an e-commerce-based business that built up its operations around online purchases and shipments to consumers. Individual sellers can also engage in e-commerce, establishing shops on their own websites or through marketplaces such as eBay or Etsy. Such marketplaces, which gather multitudes of sellers, serve as platforms for these exchanges. The purchases are typically fulfilled by the private sellers, though some online marketplaces take on such responsibilities as well. E-commerce transactions are typically be done through a computer, a tablet, or a smartphone.
PureVolume deals with aspiring artists in order to help promote people who are relatively unknown in the music world, acting as a social media platform where both listeners and artists can create profiles and discuss musical interests. Listeners can also write about artists they like and share songs among friends, as well as contact musicians directly to talk about their favorite tracks. Likewise, artists can write updates about their music or reach out to a burgeoning fan base, if desired.
Before you can sell it, people must want to buy it. Our e-commerce platform lets you analyze site traffic and browse-to-buy conversion rates to define special offers and new products based on customer behavior. Create personalized shopping experiences with targeted content and offers, and increase satisfaction through ongoing engagement—before, after, and at the point of sale.
Recent research clearly indicates that electronic commerce, commonly referred to as e-commerce, presently shapes the manner in which people shop for products. The GCC countries have a rapidly growing market and characterized by a population that becomes wealthier (Yuldashev). As such, retailers have launched Arabic-language websites as a means to target this population. Secondly, there are predictions of increased mobile purchases and an expanding internet audience (Yuldashev). The growth and development of the two aspects make the GCC countries to become larger players in the electronic commerce market with time progress. Specifically, research shows that e-commerce market is expected to grow to over $20 billion by the year 2020 among these GCC countries (Yuldashev). The e-commerce market has also gained much popularity among the western countries, and in particular Europe and the U.S. These countries have been highly characterized with consumer-packaged-goods (CPG) (Geisler, 34). However, trends show that there are future signs of a reverse. Similar to the GCC countries, there has been increased purchase of goods and services in online channels rather than offline channels. Activist investors are trying hard to consolidate and slash their overall cost and the governments in western countries continue to impose more regulation on CPG manufacturers (Geisler, 36). In these senses, CPG investors are being forced to adapt e-commerce as it is effective as a well as a means for them to thrive.
With these developments in mind, I have assembled a list of top seven ecommerce platforms that can help you get started in 2018. Before we begin, let's acknowledge that amid this cutthroat competition, only the right combination of business model and ecommerce platform will survive because your traction in the ecommerce world depends a lot on the kind of technology you are equipped with. You have to choose a platform that can meet your own distinct feature requirements as appropriately and as uniquely as your individual business model. Whether you want to launch a conventional ecommerce store, or a multi-vendor marketplace, this list will save you some of the hard grunt work. Ultimately, however, only you can determine which platform is best for you.
Because of its simplicity and ease of use, Shopify is ideal for small businesses. It’s also affordable, with Shopify Lite starting as low as $9 per month. Shopify’s themes are abundant and very aesthetically pleasing. Smaller inventories will benefit from the features and the top-rated support. Although Shopify lacks powerful blogging and content-creation capabilities, it can easily be integrated with CMS’s like WordPress (they even developed a plugin to integrate the two!).
Load time is a pretty straightforward indicator of how fast your site is. Simply put, it’s the measure of how long it takes a page (or pages) on your site to fully load. A slow site is a killer in ecommerce – potential customers run away from slow sites, and as we mentioned earlier, each second you gain in site loading speed translates directly into sales gained.