Subscription models are a huge driver of recurring revenue – which can make all the difference in startup businesses. For Chris Hugo, launching a pet food subscription business with #WooCommerce was his way of adapting to a changing market.https://woocommerce.com/posts/case-study-dogsmeouw/?utm_campaign=coschedule&utm_source=twitter&utm_medium=WooCommerce&utm_content=More%20Than%20a%20Pet%20Project%3A%20The%20Story%20Of%20Dogs%20Meow%20Subscriptions …

The Nexternal eCommerce Platform is a PCI Service Level 1 hosted system that enables brands to sell products directly to consumers or other businesses online, in person, or over the phone. The platform has been continuously evolving since 1999 and has features that will not be found in simpler applications. The software is a single database solution that provides a holistic overview of customer activity regardless of the channel the purchaser is utilizing. All orders can be managed in a web base Order Management System that is integrated with the major shipping carriers, allowing for efficient order processing. Our newest application, TrueCommerce Engage is a mobile point of sale solution that, uses the same database as the online catalog.
Volusion allows you to focus on selling products and leaves the technical stuff, like getting bogged down by servers or getting frustrated with the back end of your site, to them. Volusion does not charge any transaction fees so you keep all of the revenue you make. Volusion has 359 (82 free and 277 paid) ecommerce template design options including some that are very mobile-friendly. Volusion also enables you to run your store on the go with their mobile app.
Optimize the look and feel of your site across devices easily and quickly. Go beyond beautiful to make mobile-first conversions intuitive with branded checkouts and payment gateways like Apple Pay, PayPal, or Shopify Pay’s one-click confirmation. Merge in-store retail with mobile browsing to capture and engage your customer at every step in the purchase process.
Majority of ecommerce solutions will support fashion-centric products such as apparel and footwear. However if your products come in different sizes and variants, then you’ll want to go with a robust hosted solution like Shopify, BigCommerce, Volusion and 3dcart. If you’re looking for something open source and self-hosted, WooCommerce might be a good option.
Volusion allows you to focus on selling products and leaves the technical stuff, like getting bogged down by servers or getting frustrated with the back end of your site, to them. Volusion does not charge any transaction fees so you keep all of the revenue you make. Volusion has 359 (82 free and 277 paid) ecommerce template design options including some that are very mobile-friendly. Volusion also enables you to run your store on the go with their mobile app.

Why do you think it is crucial to decide if you want to open source vs SaaS? I agree with you – but I want to understand your reasoning. In no scenario, do you actually own the platform. You’re either dependent on a dev or the SaaS company. Ive worked with people that have run sites on their own servers using open source and you need additional resources to manage it (like IT). Might not be worth it for some folks.
WooCommerce is free to download and easy to setup, making it ideal for the small business using a WordPress website. The interface is modern and intuitive and creates beautiful websites using extensive and mobile-friendly themes. Plenty of add ons such as Instagram integration, table rate shipping and wholesale pricing can be purchased if businesses want to take it up a notch. It’s by far one of the best options for small businesses, due to its affordability and ease of content creation on WordPress to bridge the gap between content and commerce. 
BigCommerce is similar to Shopify in that it offers a range of powerful ecommerce features packaged in an easy-to-use SaaS platform. It’s almost neck-and-neck with Shopify in terms of pricing too, and currently enjoys a decent amount of popularity with users. Ultimately, it’s Shopify’s superior app developer support that keeps BigCommerce from being the best ecommerce platform for small businesses.
Particularly if you’re running Magento on your own servers, you could have complete freedom over the look, feel, and functionality of your store and you don’t have to rely on your solution provider to make changes to the site. That said, it also means that you’re in charge of maintaining and updating your servers and store, which requires an in-house team or agency. If you’re not up for all that, you may want to consider the Cloud Edition that Magento launched earlier this year.
“We have huge, huge traffic spikes because we have such a strong core consumer and fan base. They all hit the [previous] website and it just crashed. When we moved from Magento to Shopify Plus, rather than taking months and months to replatform it took weeks. We could concentrate on what we’re really, really good at, which is our customers, our brand, and our product.”
Too bad its pricing is a bit outdated. While you get a decent number of features in its starter plan, it is limited at 4,000 visitors (actually it’s limited on bandwidth, but it does the math for you). It’s also limited at 100 products, which equals 20 visits per product. That’s not enough for a decent conversion rate. Even when you pay $129.99 a month you only get 90,000 visitors, which isn’t that much. Its High Traffic Plus plan will give you up to 500,000 visitors (at a staggering cost of $499.99/month).

In this online music streaming community, the content is uploaded by independent artists and famous musicians. You can search for songs through bands or artists tags in the search bar. SoundCloud was also recently featured on our list of India’s best music streaming services. It contains a relatively small but a very enjoyable collection of remix Hindi songs that can be downloaded for free.

Amazon, by contrast, is a primarily an e-commerce-based business that built up its operations around online purchases and shipments to consumers. Individual sellers can also engage in e-commerce, establishing shops on their own websites or through marketplaces such as eBay or Etsy. Such marketplaces, which gather multitudes of sellers, serve as platforms for these exchanges. The purchases are typically fulfilled by the private sellers, though some online marketplaces take on such responsibilities as well. E-commerce transactions are typically be done through a computer, a tablet, or a smartphone.
The only downside in all this is that you somehow need to get your hands on a WordPress site in the first place. And okay, I know this is not particularly a problem for you maybe, but we have to remember that WordPress can be quite confusing to a beginner, and the need to first set up a WordPress site and only then a WooCommerce store is far from intuitive.
However, e-commerce lacks human interaction for customers, especially who prefer face-to-face connection. Customers are also concerned with the security of online transactions and tend to remain loyal to well-known retailers.[65] In recent years, clothing retailers such as Tommy Hilfiger have started adding Virtual Fit platforms to their e-commerce sites to reduce the risk of customers buying the wrong sized clothes, although these vary greatly in their fit for purpose.[71] When the customer regret the purchase of a product, it involves returning goods and refunding process. This process is inconvenient as customers need to pack and post the goods. If the products are expensive, large or fragile, it refers to safety issues.[64]
eComchain is Cloud-based eCommerce platform hosted on AWS. Its unique offering is its B2B2C model, first of its kind for Manufacturers, Distributors / Dealers and end Consumers for various verticals of the business. With eComchain, a manufacturer can reach out to a network of dealers and distributors on the eComchain's B2B eCommece platform. These network of dealers and distributors can in turn reach out to their end consumers through their branded specialized sites on the same eComchain platform hosted by the manufacturer.
But, the devil is in the details. At the end of the day, Shopify seems like a more laser-focused solution. Everything that Shopify offers is geared at making your online store more functional and easy to use. With WooCommerce, the platform is extremely feature-rich and it doesn't lack any specific eCommerce features. However, it's still an add-on to WordPress, making it more complex to configure.
WooCommerce is the most popular WordPress eCommerce plugin. And it's available for free. Packed full of features, perfectly integrated into your self-hosted WordPress website. Add powerful shop facilities to your WordPress website with our free eCommerce plugin. Powering over 24% of all online shops, WooCommerce helps you sell anything. Beautifully.
Shopify may come second when we look at the overall volume of SEO features available, but there's certainly no shame in the way that it presents content. It also handles basic SEO practices like meta information and site copy with ease. So long as your business is producing quality content, there's no reason to suggest you won't enjoy great results and strong user engagement.

Webgility is a premium Ecommerce Operations and Accounting automation software designed for multi-channel ecommerce companies who use QuickBooks or Netsuite. Run your whole ecommerce business from a single app — Automate your accounting and sync your business data—including inventory, order management, and shipping—to your QuickBooks or Netsuite. All within one comprehensive app. Automate your accounting—and ditch the busywork — Easily and automatically post all of your sales directly into QuickBooks or Netsuite, knowing it’s timely, accurate, organized, and tax compliant. Create sales receipts or invoices, record expenses and fees, and fully reconcile—error-free. Manage orders—and improve customer satisfaction — Process orders faster. Easily search, sort, filter, import, and export multichannel orders. Manage cancellations and process and track returns and refunds. Automatically create purchase orders for out-of-stock items. Ship faster for less – Automatically connect orders to shipping carriers (FedEx, UPS, USPS) for instant rate comparison. Simply click to print shipping labels and pick lists, validate addresses, track shipments, and notify customers. Never oversell with accurate multichannel inventory — Instantly sync and update price and quantity between all sales channels and QuickBooks or Netsuite. Keep track of what products you have listed on what sales channel, what’s selling for what price, and when you need to order more. Gain valuable insights with powerful analytics — Learn actionable intelligence based on data insights to run your business with strategy instead of guesswork. See all channels, expenses, inventory, financial, and customer analytics to optimize operations and increase revenue.


So let's recap. If you want to open an online store but don’t have the skills or the time to build it yourself, you can set up a WordPress site and then install WooCommerce on top of it. But what about the design? Well, that’s where our WooCommerce themes come into play! The collection includes multi-purpose themes, built to suit any kind of online business, as well as market-specific ones like Fashion and Furniture.

Of course, you could use a standard WordPress theme – many fully support WooCommerce. However, WooCommerce-specific themes are built from the ground up with the ecommerce platform in mind, so they’re often a smarter bet. There are some excellent free choices out there, and you can also find premium options that include more features for a set price.


Not every song posted on SoundCloud is free, but both big-name and lesser-known artists often offer free downloads if you can manage to find their verified profile. You can browse SoundCloud by artist, genre, popularity, or latest postings; you will be surprised at how many free tracks are out there. There is also a section of the site dedicated to tracks released under Creative Commons licenses, which means you’re free to download, remix, or tweak them as much as you like.

One thing that all of the platforms have in common is the fact that their dashboards are all very easy to navigate. Furthermore, most of the platforms offer some sort of a setup wizard that will guide you through the creation of your first store. Inventory management, design functionality and the setup process all tie into how the overall ease of use is classified in this comparison.


Payment gateway software is usually delivered pre-integrated as part of an e-commerce platform. This type of software can also be used separately by companies who do not want to limit their options to the integrations provided by e-commerce vendors. While most providers of e-commerce platforms offer integration with the most popular payment gateways, other options may be preferable, especially for markets that aren't well served by the main players.
We’ve rated the top ecommerce platforms at least four stars out of five in our ecommerce comparison chart. You don’t need any coding knowledge to build a stylish online store. This is not true of more complex self-hosted ecommerce software like WordPress and Magento (if you want to find out more about these advanced tools, visit our guide on best ecommerce software).

Cost of the ecommerce platform – Ecommerce platform costs will vary depending on the business’ size, sales volume, and of course, the solution itself. Some solutions (such as Magento) charge yearly licensing fees while others (like Shopify) require monthly subscription fees. In some cases (such as Demandware) the provider takes a cut from the retailer’s sales.

Any update on this for 2017? As I’m currently on Volusion (for many years) and being forced to switch to their responsive system. I know this is rather a necessity. But as such, I might as well now compare to other platforms. So, in your evaluation of Volusion, were you basing the performance and SEO ratings on a newer, responsive site or everything on their platform? I know I need to move to response. But I’m hesitant to lose SEO traction in the process. Any hints in that regard as we lean into migrating forward?
Depending on if you are a small business with the intention of doing most of the set-up on your own, or if you are a larger business who’d prefer to take a hands off approach, there is an ecommerce platform for you. Ability to customize, scalability, affordability, bandwidth, mobile accessibility, the number of apps, your amount of technical knowledge and user experience are all things to consider when choosing the right ecommerce platform.  
Your product feed upload won't work if you installed it on your developer site because it's not connected to the Internet. To fix this issue, you'll need to install the Facebook for WooCommerce Extension on your live site instead. Also keep in mind that each of your products need to have a valid description, image, and unique product ID (such as a SKU) for you to be able to upload your products to Facebook.

Akshay is a passionate marketer and enjoys providing innovative and valuable insights to the blog. He is currently the Founder of a Global Content & Growth Marketing Agency, and loves to help startups, agencies and marketing managers grow their business. Interests that excite him include innovation, startups, health & fitness, meaningful experiences, golf & meditation.


If you've searched for a platform to run your ecommerce store, you've no doubt stumbled upon at least a few of the names we're comparing today. Although popularity isn't exactly the best motivating factor to make a decision that will affect your future business life, it's certainly worth talking about, considering that when large groups of people lean to a certain solution, we like to hope that it's for a reason.
Security is a primary problem for e-commerce in developed and developing countries. E-commerce security is protecting business' websites and costumers from unauthorized access, use, alteration, or destruction. The type of threats include: malicious codes, unwanted programs (ad ware, spyware), phishing, hacking, and cyber vandalism. E-commerce websites use different tools to avert security threats. These tools include firewalls, encryption software, digital certificates, and passwords.[68]
Since its inception, BigCommerce has more than 55,000 online stores to its credit and is lauded as one of the most prominent ecommerce software providers. From famous companies such as Martha Stewart & Toyota to many SMEs, BigCommerce has helped businesses of all sizes launch their online storefronts. For ecommerce storeowners who lack basic coding skills, the vast list of BigCommerce's built-in features come in really handy.
E-commerce brings convenience for customers as they do not have to leave home and only need to browse website online, especially for buying the products which are not sold in nearby shops. It could help customers buy wider range of products and save customers’ time. Consumers also gain power through online shopping. They are able to research products and compare prices among retailers. Also, online shopping often provides sales promotion or discounts code, thus it is more price effective for customers. Moreover, e-commerce provides products’ detailed information; even the in-store staff cannot offer such detailed explanation. Customers can also review and track the order history online.
Having an online storefront is one of the most straightforward ways to conduct ecommerce. The merchant creates a website and uses it to sell products and services using shopping carts and ecommerce solutions. The “right” solution will depend on the merchant and their products. Below is a list of some of the top ecommerce platforms. Check them out and see which one is right for you.

Serving niche markets. Running a niche brick-and-mortar business is extremely difficult. There’s almost no chance of scaling it unless a niche product becomes mainstream. By tapping into a global market, on the other hand, eCommerce retailers can build a highly profitable niche business without any further investment. Using online search capabilities, customers from any corner of the world can find and purchase your products.


With hundreds of thousands of tracks from thousands of artists, Jamendo is easily one of the biggest repositories of free music on the web. You won’t find all of your favorite artists here, but the site’s streamlined user interface makes it great for browsing and finding talented new musicians. Instead of browsing by genre, you peruse tracks by popularity, most downloaded, most played, or by latest release. Popularity is based on user ratings, so despite the massive amount of tracks on the site, you don’t have to spend a lot of time searching before you find stuff that pleases your ears. To be sure, the site’s penchant for lesser-known artists and experimental tracking make it more suited for someone with an open mind than people who know exactly what they want.
Instead of a certification program WooCommerce uses an official partnership program. WooCommerce recommends users to use these WooExperts for their WooCommerce projects.[26] Suppliers can apply to become a partner and by doing so will undergo a multi-stage application process that includes skill evaluation and an interview. Throughout the process WooCommerce aim to assess familiarity with WooCommerce core and extensions. The partnership program had either a Gold, Silver or Bronze level[27] until late 2017, when it moved to a flat "verified WooExpert" system.[28]
My only question about Salesforce's recent revenue announcement is why the company described the vast majority of its nonprofessional services revenues as "subscription and support." Proserv revenues were appropriately small, at $224 million, while subscription and support was $3.17 billion, or 26 percent more than the same quarter a year earlier. Nice going, by the way. [More...]
Absolutely. Depending on what you want your e-commerce store to do or look like, you can choose from a variety of available WooCommerce themes. Once you've chosen a theme, you can begin to customize it within the "customizer" section of your WordPress dashboard. This will allow you to make simple changes like adding your personal logo or changing the background and font. Coding knowledge is not a requirement for using WooCommerce, however for users who know basic HTML or CSS, customization can be taken to a whole new level. We recommend that beginners to WooCommerce choose a theme that best fits their needs and then learn how to customize it further through our knowledge base articles or community forums. As your customization skills increase, you will be excited by all the possibilities your WooCommerce online store has available to leverage.

At its core, e-commerce refers to the purchase and sale of goods and/or services via electronic channels such as the internet. E-commerce was first introduced in the 1960s via an electronic data interchange (EDI) on value-added networks (VANs). The medium grew with the increased availability of internet access and the advent of popular online sellers in the 1990s and early 2000s. Amazon began operating as a book-shipping business in Jeff Bezos' garage in 1995. EBay, which enables consumers to sell to each other online, introduced online auctions in 1995 and exploded with the 1997 Beanie Babies frenzy.


Having an online storefront is one of the most straightforward ways to conduct ecommerce. The merchant creates a website and uses it to sell products and services using shopping carts and ecommerce solutions. The “right” solution will depend on the merchant and their products. Below is a list of some of the top ecommerce platforms. Check them out and see which one is right for you.
Pinterest, for instance, has Buyable Pins that enable merchants to sell products featured on their Pinterest page. According to the site, “Buyable Pins have a blue price tag, which tells people your product is in stock and available for purchase. People can easily spot these Pins all over Pinterest—in search results, in related Pins and on your business profile.”
A fully customizable frontend to showcase your style is just the start. Create online look books, true-to-life videos, and even interactive content through AR and VR technology. Then, bring it to life. Shopify’s universal POS powers pop-up shops, product drops, and live events. Sync products, inventory, and customer data automatically across all your channels and expressions.
Big names like Alabama Shakes, The Civil Wars, and Imagine Dragons all got their start on ReverbNation by sharing their music for free and building up their loyal fanbase. There is a mix of every genre on ReverbNation, but the site tends to lean toward more pop, alternative, and hip-hop than anything else. With a community of nearly 4 million artists, labels, and users, ReverbNation helps you sift through its immersive catalog by giving you cool features like the site’s Discover app and page that will help you find who is about to be the next big thing.
Getting an online store launched on Magento from scratch is even more problematic than on WooCommerce. First off, there are two versions of Magento: the first one is the free community version (which is software that you can download and then install on a server – kind of like WordPress+WooCommerce), the second one is a hosted service (one that you can just sign up to – kind of like Shopify).
SuiteCommerce enables B2B and B2C merchants to rapidly create unique, personalized, and compelling branded shopping experiences across multiple channels. Differentiate your brand and exceed customer expectations, whether it is through mobile, online, or in-person, and empower your sales associates to provide engaging customer acquisition and retention experiences by utilizing a single source of item, inventory, customer and order data to feed your customer-facing systems. SuiteCommerce's integrated cloud-based nature unifies business applications and provides a central repository for order management and customer details, item and inventory data, creates seamless, omni-channel, brand experiences, and streamlines your business for continuous growth.
In this online music streaming community, the content is uploaded by independent artists and famous musicians. You can search for songs through bands or artists tags in the search bar. SoundCloud was also recently featured on our list of India’s best music streaming services. It contains a relatively small but a very enjoyable collection of remix Hindi songs that can be downloaded for free.
The site’s user interface is also remarkably clean and simple, allowing you to effortlessly search or browse artists within a visual hub loaded with recommendations and complimentary mixtapes that cover a wide swath of genres, musicians, and forthcoming events. Furthermore, the site often boasts exclusive samplers and releases from artists before they premiere elsewhere, along with corresponding links for connecting you with artists’ social media pages and management. Some of our favorite albums being offered last time we checked? Wild Ones’ Keep it Safe and John Prine’s Live in Asheville ’86.
One thing that all of the platforms have in common is the fact that their dashboards are all very easy to navigate. Furthermore, most of the platforms offer some sort of a setup wizard that will guide you through the creation of your first store. Inventory management, design functionality and the setup process all tie into how the overall ease of use is classified in this comparison.
We are in talks with a few organizations who have very substantial interest and whose values align with ours. As negotiations continue, I may write more updates here as we move along and may be able to announce a new parent org for FMA in the coming weeks. Nothing is set in stone though so we still face shutdown, and if you have questions or want to help, please contact us using the Closure Comment form (at the end of this blog post). 
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