These are your typical online retailers. They can include apparel stores, homeware businesses, and gift shops, just to name a few. Stores that sell physical goods showcase the items online and enable shoppers to add the things they like in their virtual shopping carts. Once the transaction is complete, the store typically ships the orders to the shopper, though a growing number of retailers are implementing initiatives such as in-store pickup.
Among emerging economies, China's e-commerce presence continues to expand every year. With 668 million Internet users, China's online shopping sales reached $253 billion in the first half of 2015, accounting for 10% of total Chinese consumer retail sales in that period.[43] The Chinese retailers have been able to help consumers feel more comfortable shopping online.[44] e-commerce transactions between China and other countries increased 32% to 2.3 trillion yuan ($375.8 billion) in 2012 and accounted for 9.6% of China's total international trade.[45] In 2013, Alibaba had an e-commerce market share of 80% in China.[46] In 2014, there were 600 million Internet users in China (twice as many as in the US), making it the world's biggest online market.[47] China is also the largest e-commerce market in the world by value of sales, with an estimated US$899 billion in 2016.[48]
The platform is truly everything you want out of an ecommerce solution, equipped with PCI compliance, tax calculation features, return management modules, loyalty programs, email marketing, and more. While the interface’s dashboard can be a little tricky, there are some beneficial features, such as the ability to list and add product attributes, site management functions, and SEO optimization features. Magento Enterprise is primarily geared toward retailers who want the all-in, hands off package.
Sitting firmly at the “all inclusive” end of the market, Volusion is a feature-rich e-commerce platform with everything you could possibly need to run an effective e-commerce store. Like Shopify and Bigcommerce, the model is similar – you are effectively renting your store on a monthly basis, and in the process gaining access to the power and customization potential of the Volusion platform.

When someone mentions a “free” ecommerce platform, that’s usually code for open source. If you’d rather devote money to other aspects of your business or you’re looking for the satisfaction of building an ecommerce store, open source ecommerce solutions could be the answer you’re looking for. While we’ve mentioned some of these platforms previously, here we will compare and contrast additional platforms that are considered “free.”


Shopify is perhaps the most well-rounded of the ecommerce platforms. It has it all when it comes to easy setup and an easy to use dashboard. In terms of popularity, Shopify is the most popular platform out there for small, medium, and large businesses alike. With the exception of WooCommerce, Shopify is the cheapest of the five platforms at a starting price of $9 per month. Shopify also offers a number of professional looking themes. If you are looking for the most variety of apps, add ons, and plugins then Shopify is a great choice for your online shop.

DatPiff is also the only site on this list that consistently offers free music from mainstream artists — think Future and Drake — and remains the No. 1 spot for fans to download new tapes, view release schedules, and listen to fan-made compilation albums. The site even features a pop-out player so you can listen before you download, as well as a news aggregator that collects stories from sites like HipHopEarly.
Particularly if you’re running Magento on your own servers, you could have complete freedom over the look, feel, and functionality of your store and you don’t have to rely on your solution provider to make changes to the site. That said, it also means that you’re in charge of maintaining and updating your servers and store, which requires an in-house team or agency. If you’re not up for all that, you may want to consider the Cloud Edition that Magento launched earlier this year.

Depending on if you are a small business with the intention of doing most of the set-up on your own, or if you are a larger business who’d prefer to take a hands off approach, there is an ecommerce platform for you. Ability to customize, scalability, affordability, bandwidth, mobile accessibility, the number of apps, your amount of technical knowledge and user experience are all things to consider when choosing the right ecommerce platform.  
1995: Thursday 27 April 1995, the purchase of a book by Paul Stanfield, Product Manager for CompuServe UK, from W H Smith's shop within CompuServe's UK Shopping Centre is the UK's first national online shopping service secure transaction. The shopping service at launch featured W H Smith, Tesco, Virgin Megastores/Our Price, Great Universal Stores (GUS), Interflora, Dixons Retail, Past Times, PC World (retailer) and Innovations.

Recent research clearly indicates that electronic commerce, commonly referred to as e-commerce, presently shapes the manner in which people shop for products. The GCC countries have a rapidly growing market and characterized by a population that becomes wealthier (Yuldashev). As such, retailers have launched Arabic-language websites as a means to target this population. Secondly, there are predictions of increased mobile purchases and an expanding internet audience (Yuldashev). The growth and development of the two aspects make the GCC countries to become larger players in the electronic commerce market with time progress. Specifically, research shows that e-commerce market is expected to grow to over $20 billion by the year 2020 among these GCC countries (Yuldashev). The e-commerce market has also gained much popularity among the western countries, and in particular Europe and the U.S. These countries have been highly characterized with consumer-packaged-goods (CPG) (Geisler, 34). However, trends show that there are future signs of a reverse. Similar to the GCC countries, there has been increased purchase of goods and services in online channels rather than offline channels. Activist investors are trying hard to consolidate and slash their overall cost and the governments in western countries continue to impose more regulation on CPG manufacturers (Geisler, 36). In these senses, CPG investors are being forced to adapt e-commerce as it is effective as a well as a means for them to thrive.
Load time is a pretty straightforward indicator of how fast your site is. Simply put, it’s the measure of how long it takes a page (or pages) on your site to fully load. A slow site is a killer in ecommerce – potential customers run away from slow sites, and as we mentioned earlier, each second you gain in site loading speed translates directly into sales gained.
Spree Commerce empowers the world’s sellers by providing them with a versatile, modular open-source ecommerce platform that allows for easy integrations with every major third-party service. Spree benefits from a vibrant, international community of over 500 designers, developers and other professionals who have enthusiastically contributed to the growing platform since 2008, making it one of the top open source projects in the world. In 2013, the company launched Wombat, a sophisticated piece of integration software that connects any store to any service or application. Wombat automates the backend operations of storefronts running any ecommerce platform including Magento, Shopify, Bigcommerce and Prestashop.
Hey Darren; that’s really a fantastic article! I assume you’ve put a lot of effort into that but believe me that’s the best comparison of eCommerce platforms I’ve seen so far 🙂 One question popped up on my mind. Do you believe that an eCommerce platform lacks certain competencies if a merchant using that platform needs external apps to support his/her store? I work for an app developer company – so I may be subjective in that sense – but for me eCommerce apps add a lot of value on top of the standard offering of the platforms. For instance, we provide AI powered personalization for the eCommerce websites. An eCommerce platform’s development team do not need to bother creating these competencies in house – and they may not succeed – as this is not their expertise. I’d love to hear about your thoughts 🙂
Best-of-Breed: Specialized software that focuses on one particular area or function. If you want to add a shopping cart feature to an existing website, for example, you can add dedicated shopping cart software. Shopping cart software enables purchases, but typically doesn’t provide advanced features such as sales reporting and inventory management.
Depending on if you are a small business with the intention of doing most of the set-up on your own, or if you are a larger business who’d prefer to take a hands off approach, there is an ecommerce platform for you. Ability to customize, scalability, affordability, bandwidth, mobile accessibility, the number of apps, your amount of technical knowledge and user experience are all things to consider when choosing the right ecommerce platform.  
Akshay is a passionate marketer and enjoys providing innovative and valuable insights to the blog. He is currently the Founder of a Global Content & Growth Marketing Agency, and loves to help startups, agencies and marketing managers grow their business. Interests that excite him include innovation, startups, health & fitness, meaningful experiences, golf & meditation.

Big names like Alabama Shakes, The Civil Wars, and Imagine Dragons all got their start on ReverbNation by sharing their music for free and building up their loyal fanbase. There is a mix of every genre on ReverbNation, but the site tends to lean toward more pop, alternative, and hip-hop than anything else. With a community of nearly 4 million artists, labels, and users, ReverbNation helps you sift through its immersive catalog by giving you cool features like the site’s Discover app and page that will help you find who is about to be the next big thing.
I know this might not look that useful right away, but please bear with me. This verdict comes down to the overall focus of Shopify on delivering basically every feature that a store owner may benefit from, and not only devoting 100% to the online side of things. Quite simply, Shopify is the only player here that’s equally suitable to work for you online and offline. But again, that’s just me.
But that wasn’t the only factor that led to its failure. According to ABC News, “during its first holiday shopping season after going public, the site was swamped with orders, as were other online toy sites. EToys sold more than any of its competitors, but the publicity over late shipments dogged the company. Analysts say it also made customers wary of holiday Web shopping during the 2000 holiday season.”
Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Ecommerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet.
×