Tracey Wallace is the Editor-in-Chief at BigCommerce, where she covers all things ecommerce: marketing, design, development, strategy, plus emerging trends, including omnichannel and cloud replatforming. She is often featured in publications, such as Forbes, Entrepreneur, Mashable, and ELLE, along with leading BigCommerce partners like HubSpot and Square. She launched her career in ecommerce with Y-Combinator backed Shoptiques.
Hi. Every marketplace site should offer their vendors the option to feature their listing. This means that for a small fee, their listing can appear ahead of other listings in that category. The plugin should make this listing last a limited time; this option should appear at the end of the 'create a product listing' page. It should offer a (PayPal) payment option so that the vendor can pay for the featured listing. Once this is done, the listing should go live automatically. These listings should also ideally be automatically deleted from the system after the expiry date. Thanks.
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Load time is a pretty straightforward indicator of how fast your site is. Simply put, it’s the measure of how long it takes a page (or pages) on your site to fully load. A slow site is a killer in ecommerce – potential customers run away from slow sites, and as we mentioned earlier, each second you gain in site loading speed translates directly into sales gained.