In addition, e-commerce has a more sophisticated level of impact on supply chains: Firstly, the performance gap will be eliminated since companies can identify gaps between different levels of supply chains by electronic means of solutions; Secondly, as a result of e-commerce emergence, new capabilities such implementing ERP systems, like SAP ERP, Xero, or Megaventory, have helped companies to manage operations with customers and suppliers. Yet these new capabilities are still not fully exploited. Thirdly, technology companies would keep investing on new e-commerce software solutions as they are expecting investment return. Fourthly, e-commerce would help to solve many aspects of issues that companies may feel difficult to cope with, such as political barriers or cross-country changes. Finally, e-commerce provides companies a more efficient and effective way to collaborate with each other within the supply chain.[69]


Bluehost makes it easy to get started with WooCommerce web hosting. Simply choose the hosting plan that is right for your website needs, and then create or add your existing domain. We will automatically install WooCommerce on top of your WordPress website while also providing a free WooCommerce SSL to keep your site and transactions secure. Setup takes only a few minutes and then you can begin selecting a theme for your online store. Shortly after you've selected a WooCommerce theme, you can begin adding your products and payment information.
Research from BigCommerce has found that Americans are about evenly split on online versus offline shopping, with 51% of Americans preferring e-commerce and 49% preferring physical stores. However, 67% of millennials prefer shopping online over offline. According to Forbes, 40% of millennials are also already using voice assistants to make purchases, with that number expected to surpass 50% by 2020.

E-commerce markets are growing at noticeable rates. The online market is expected to grow by 56% in 2015–2020. In 2017, retail e-commerce sales worldwide amounted to 2.3 trillion US dollars and e-retail revenues are projected to grow to 4.88 trillion US dollars in 2021[63]. Traditional markets are only expected 2% growth during the same time. Brick and mortar retailers are struggling because of online retailer's ability to offer lower prices and higher efficiency. Many larger retailers are able to maintain a presence offline and online by linking physical and online offerings.[64][65]
Hey Darren; that’s really a fantastic article! I assume you’ve put a lot of effort into that but believe me that’s the best comparison of eCommerce platforms I’ve seen so far 🙂 One question popped up on my mind. Do you believe that an eCommerce platform lacks certain competencies if a merchant using that platform needs external apps to support his/her store? I work for an app developer company – so I may be subjective in that sense – but for me eCommerce apps add a lot of value on top of the standard offering of the platforms. For instance, we provide AI powered personalization for the eCommerce websites. An eCommerce platform’s development team do not need to bother creating these competencies in house – and they may not succeed – as this is not their expertise. I’d love to hear about your thoughts 🙂
In the United States, certain electronic commerce activities are regulated by the Federal Trade Commission (FTC). These activities include the use of commercial e-mails, online advertising and consumer privacy. The CAN-SPAM Act of 2003 establishes national standards for direct marketing over e-mail. The Federal Trade Commission Act regulates all forms of advertising, including online advertising, and states that advertising must be truthful and non-deceptive.[26] Using its authority under Section 5 of the FTC Act, which prohibits unfair or deceptive practices, the FTC has brought a number of cases to enforce the promises in corporate privacy statements, including promises about the security of consumers' personal information.[27] As a result, any corporate privacy policy related to e-commerce activity may be subject to enforcement by the FTC.
   The majority of the royalty-free music on this website is released under Creative Commons Licenses (CC-BY). You are free to use the (CC-BY) music (even for commercial purposes) as long as you include credit and link in your video (project) description or somewhere in your internet profile (blog, vlog, podcast, social network, etc.). You can find more detailed information about the credit and the link in every music/song page on the site.)
Additionally, all of the solutions we're talking about have their knowledge bases, which basically let you search a topic and see if someone else has talked about it and addressed it in the past. In my opinion, this is one of the best support areas you can find, since it allows you to resolve a problem while maybe sitting on the phone waiting for a support rep.
Navigation is a bit of a chore due to the overwhelming wealth of content, but there are ways to filter the results by title, publish date, or by the original creator. Once you find a particular show, you can often stream or download the individual tracks as a FLAC or MP3, allowing you to play the tracks in your media player of choice. Unfortunately, the site doesn’t ensure a quality performance.
Big Cartel is an ecommerce solution designed for smaller merchants who do not need a sophisticated platform. Typical Big Cartel merchants are bands, clothing designers, jewelry makers, crafters, and other types of artists. The platform is very easy to use but has a limited feature set. Big Cartel likely won’t fill your needs if you have a large product catalog.
WooCommerce is the most popular WordPress-specific ecommerce plugin. Perhaps its most attractive feature is that it is completely free and open-source. The platform is easily customizable and the WordPress community offers endless support. The plugin is also very regularly updated and very secure. Perhaps the biggest downfall is that WooCommerce requires a knowledge of WordPress because the two are tied together. However, WordPress’ ease of use enables even beginners to start and operate an ecommerce store without advanced technical knowledge.
Handshake: B2B customer ordering and sales rep order entry solutions. Handshake is for companies like brands, manufacturers and distributors who are selling to retail stores or other business customers. For customer ordering - Handshake helps you provide a modern B2B eCommerce experience for easy online ordering and a mobile app for shelf-side orders when your customers are out on the floor. For sales rep ordering - Handshake provides a dedicated sales rep app that gives them the customer, product, pricing and inventory information they need to have better customer conversations. Orders can be entered fast and submitted instantly.

Cybersecurity has been becoming a larger and larger concern for organizations. Nowadays, most organizations -- regardless of size, industry, location, or profit vs. nonprofit status -- find themselves directly or indirectly impacted by cybersecurity. Even though the topic itself is increasing in importance, many smaller organizations don't have specialized security expertise on staff. [More...]
Depending on if you are a small business with the intention of doing most of the set-up on your own, or if you are a larger business who’d prefer to take a hands off approach, there is an ecommerce platform for you. Ability to customize, scalability, affordability, bandwidth, mobile accessibility, the number of apps, your amount of technical knowledge and user experience are all things to consider when choosing the right ecommerce platform.  
WooCommerce is completely free to use and is powered by a community of developers dedicated to making WooCommerce as flexible and versatile as the industry needs. As the internet and online stores continue to evolve, WooCommerce evolves with it. Bluehost makes building a WooCommerce website easy for beginners while still providing all the tools necessary for pros. WooCommerce allows anyone to setup and run a professional online store in minutes. The best part is that it's all powered by WordPress so your data is all 100% owned by you.
Want to stream instead of download? We keep a list of the best places to listen to free music online. You can even stream free music right from your phone. If you like to watch music videos along with the music, there are also free music video streaming websites. Also be sure to check out these free online radio stations that play all types of music, and this list of places to download royalty-free sounds.
Web content management software helps companies manage large volumes of content that is used in online stores and facilitates the creation marketing campaigns, catalogs, and e-commerce personalization. Complex e-commerce platforms require different types of content such as text, images, and videos, which should be mobile-friendly and reflect the company brand.
Electronic transactions have been around for quite some time in the form of Electronic Data Interchange or EDI. EDI requires each supplier and customer to set up a dedicated data link (between them), where ecommerce provides a cost-effective method for companies to set up multiple, ad-hoc links. Electronic commerce has also led to the development of electronic marketplaces where suppliers and potential customers are brought together to conduct mutually beneficial trade.
PureVolume deals with aspiring artists in order to help promote people who are relatively unknown in the music world, acting as a social media platform where both listeners and artists can create profiles and discuss musical interests. Listeners can also write about artists they like and share songs among friends, as well as contact musicians directly to talk about their favorite tracks. Likewise, artists can write updates about their music or reach out to a burgeoning fan base, if desired.

Having an online storefront is one of the most straightforward ways to conduct ecommerce. The merchant creates a website and uses it to sell products and services using shopping carts and ecommerce solutions. The “right” solution will depend on the merchant and their products. Below is a list of some of the top ecommerce platforms. Check them out and see which one is right for you.
That being said, the look and feel of all that is much more technical than it is in Shopify or Bigcommerce. Magento is more geared at giving you all the eCommerce features possible and then letting you decide how much of it you really need. The reports are awesome, so are all the stats and insights you get about the state of your store, but overall, this is a more enterprise-level platform, and perhaps not that easy to grasp for someone who’s just getting into their eCommerce journey.
Last but not least, there are the transaction fees. In essence, whenever you sell something with either of the platforms, they will charge you a small fee (for processing the payment, delivering the money to your account, etc.). Those fees change quite often, so I won't get into that here, but just be aware that they exist. Usually, they sit around 2%-3% per transaction but make sure to check the exact numbers before signing up with either of the platforms.
WP Engine is ideal for your ecommerce store because it is built for speed, easily scalable, provides simple staging, and total security. Ecommerce sites using WP Engine’s digital experience platform experience three-times more cart additions, 50 percent reduced page load, and three-times more checkouts. Check out the various plans we offer for any size business. Or check out our enterprise plans to take your enterprise level business up a notch.

Today's customer feedback world is extremely complex with data coming from a variety of sources. With the growing number of cross-functional teams and silos within an organization, leaders have been finding it increasingly difficult to capture the full 360-degree view of the customer to drive true change within an organization. While it's clear that problems exist, what's less straightforward is why. [More...]


Miva’s unique hybrid SaaS technology combines the ease of use and trusted security of SaaS with the flexibility and rich functionality found in Open Source and On-Premise systems. Miva’s native functionality includes a rich assortment of shopping and merchandising tools that reduce the need for third-party plug-ins. With Miva, merchants can operate B2B and B2C sales through a single website, displaying products and offering promotions tailored to specific customer groups.
WooCommerce – because it integrates into WordPress – comes with a lot of strong SEO features built right in. WordPress will give you feedback on your SEO right in pages and posts. This makes it easy to visually judge if your SEO on any given page or post is strong and also takes the pressure and thinking out of SEO. For SEO, it is certainly one of the best ecommerce platforms out there.
BigCartel is a great platform for small businesses and creative independent ventures. They aim to make selling easy for small stores, with a “quick setup” feature that can get an ecommerce store up and running extremely quickly. They also have a range of free themes. Customizability isn’t super high, but apps and add-ons do allow for some flexibility.

Webgility is a premium Ecommerce Operations and Accounting automation software designed for multi-channel ecommerce companies who use QuickBooks or Netsuite. Run your whole ecommerce business from a single app — Automate your accounting and sync your business data—including inventory, order management, and shipping—to your QuickBooks or Netsuite. All within one comprehensive app. Automate your accounting—and ditch the busywork — Easily and automatically post all of your sales directly into QuickBooks or Netsuite, knowing it’s timely, accurate, organized, and tax compliant. Create sales receipts or invoices, record expenses and fees, and fully reconcile—error-free. Manage orders—and improve customer satisfaction — Process orders faster. Easily search, sort, filter, import, and export multichannel orders. Manage cancellations and process and track returns and refunds. Automatically create purchase orders for out-of-stock items. Ship faster for less – Automatically connect orders to shipping carriers (FedEx, UPS, USPS) for instant rate comparison. Simply click to print shipping labels and pick lists, validate addresses, track shipments, and notify customers. Never oversell with accurate multichannel inventory — Instantly sync and update price and quantity between all sales channels and QuickBooks or Netsuite. Keep track of what products you have listed on what sales channel, what’s selling for what price, and when you need to order more. Gain valuable insights with powerful analytics — Learn actionable intelligence based on data insights to run your business with strategy instead of guesswork. See all channels, expenses, inventory, financial, and customer analytics to optimize operations and increase revenue.


Specially designed for startups and SMBs, YoKart is a turnkey and features rich ecommerce marketplace solution to build multi-vendor stores such as Amazon, eBay, and Etsy. While many other ecommerce platforms do offer a multi-vendor version, YoKart specializes in this particular field. YoKart, with its latest upgrade (YoKart V8) now packs an even bigger punch. It's multilingual and multi-currency features allow store owners to expand their reach on a global level. And then there is the plethora of payment gateways, in-built analytics tool, rewards and discount coupon management features.


Showcase your products and drive sales from your Facebook Business Page with the free Facebook for #WooCommerce extension. Sync your entire catalog with a click, and reach people after they’ve visited your website with dynamic, relevant ads on Facebook.https://woocommerce.com/products/facebook/?utm_campaign=coschedule&utm_source=twitter&utm_medium=WooCommerce …
E-commerce is the activity of buying or selling of products on online services or over the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.
I wonder how the tests were done, especially that I work on Magento and have own thoughts comparing Shopify and other platforms. Magento is a big thing, packed into community version, Yes, its slow, but it can be tweaked. Btw its no.1 platform in usage currently wordlwide. So your guides is a bit skewed I think……. Magento is not absolutly pricey, I can set it for free on $5 VPS on Digital Ocean
The rise of e-commerce has forced IT personnel to move beyond infrastructure design and maintenance to consider numerous customer-facing aspects, such as consumer data privacy and security. When developing IT systems and applications to accommodate e-commerce activities, data governance-related regulatory compliance mandates, personally identifiable information privacy rules and information protection protocols must be considered.
E-commerce has allowed firms to establish a market presence, or to enhance an existing market position, by providing a cheaper and more efficient distribution chain for their products or services. One example of a firm that has successfully used e-commerce is Target. This mass retailer not only has physical stores, but also has an online store where the customer can buy everything from clothes to coffee makers to action figures.
Because of the limited storage space offered by Volusion, this particular platform might not be ideal for huge companies. Exceeding the storage space offered results in large fees which is not ideal for a large, enterprise level business. Volusion is highly customizable and jam packed with features with five different plans suitable for many different size businesses. Their premium plan (the highest plan they offer) is around $135 per month.
Live Music Archive is essentially a partnership between Internet Archive and etree.org, a community dedicated to providing high-quality, lossless versions of live concerts. You can think of it as a bootlegger’s paradise given the site’s sheer abundance of concert material, much of which focuses on jam bands such as the Grateful Dead, String Cheese Incident, and Sound Tribe Sector 9. Still, there are a host of other bands to choose from — The Smashing Pumpkins, Jack Johnson, Animal Collective, etc. — along with plenty of genres to browse, ranging from jazz to reggae.
To take advantage of all the new features, such as full-with content blocks, we’ve redesigned the regular posts layout in Storefront. Ever since Storefront was first released the layout for posts was made of 2 columns, one being the post meta, and the other the content itself. In this new version, the content now spans the entire width of the container. Here’s a before/after comparison:

Targeted marketing. With access to such a wealth of customer data and an opportunity to keep an eye on customer buying habits as well as the emerging industry trends, eCommerce businesses can stay agile and shape their marketing efforts to provide a better-tailored experience and find more new customers. Just consider for a moment that you have a chance to address thousands of your customers by their first name; that is something already.
But that wasn’t the only factor that led to its failure. According to ABC News, “during its first holiday shopping season after going public, the site was swamped with orders, as were other online toy sites. EToys sold more than any of its competitors, but the publicity over late shipments dogged the company. Analysts say it also made customers wary of holiday Web shopping during the 2000 holiday season.”

This is fairly self-explanatory. One factor you want to look at is the number of search terms your site ranks in the top 20 for. The closer you are to page one in search results, the higher the chances of you drawing organic search traffic. The more keywords your rank for, the more traffic you get.  Using data from Ahrefs, we looked at the average number of terms ranked on the first two pages on Google.  In terms of my overall performance scores, live ranking data was only a small factor.
Slatwall is built from the ground up for maximum flexibility, because responding to new opportunities requires you to adapt quickly. We work with our clients to customize Slatwall and meet the needs of their growing eCommerce businesses or new eCommerce channels. If you're tired of solutions that only get you 80% of the way there, then Slatwall is the eCommerce platform you've been searching for!
I know this might not look that useful right away, but please bear with me. This verdict comes down to the overall focus of Shopify on delivering basically every feature that a store owner may benefit from, and not only devoting 100% to the online side of things. Quite simply, Shopify is the only player here that’s equally suitable to work for you online and offline. But again, that’s just me.
To start an online business it is best to find a niche product that consumers have difficulty finding in malls or department stores. Also take shipping into consideration. Pets.com found out the hard way: dog food is expensive to ship FedEx! Then you need an ecommerce enabled website. This can either be a new site developed from scratch, or an existing site to which you can add ecommerce shopping cart capabilities.
Modern 3D graphics technologies, such as Facebook 3D Posts, are considered by some social media marketers and advertisers as a more preferable way to promote consumer goods than static photos, and some brands like Sony are already paving the way for augmented reality commerce. Wayfair now lets you inspect a 3D version of its furniture in a home setting before buying.[60]
The next step is to think about how much you’re willing to spend on your ecommerce platform. When setting your budget, be sure to consider the “non-obvious costs” that come with implementing a new solution. Go beyond the on the surface costs like licenses and development, and consider expenses for maintenance, consultation, set up and the like. Here are some of things you should factor into your budget
But wait, there’s more! There are also loads of plugins available for WooCommerce. Adding even more features to your e-commerce site will be just a matter of choice. You can import products from your Amazon shop to your website, allow users to track their shipping from your online store, add social coupons… and a lot more. You can find plugins on CodeCanyon, our marketplace for all things code. And make sure you check out our post 10 Plugins for Extending WooCommerce or the tutorial 20 Useful WordPress e-Commerce Plugins Available on CodeCanyon to get an idea of what you can do with these extensions.
While other ecommerce platforms use drag-and-drop editing, or even let you create your store from scratch if you want to, GoDaddy does something different. It uses ADI, which stands for Artificial Intelligence Design. This means it simply asks you a few questions, and then uses your answers to create a personalized store for you. This is what makes it the easiest ecommerce platform to use on the whole market.
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