Wix is also very affordable. The baseline plan is only $5/month. Even their most expensive plan is only $25/month. Of course, with this low price and high ease of use comes a cost. Wix isn’t going to have the bells and whistles that fancier platforms boast, but it should be able to satisfy the needs of most small businesses looking for an ecommerce platform.
Really cool infographic. You’ve got just about everything covered. I actually sell a product just using paypal since I thought it might be the easiest for me to set up and it is what I am most familiar with. I guess really lots of ecommerce solutions even integrate with paypal however I do not run the sales of my products as a store just individual sales pages for a pay per product approach.
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Magento is similar to platforms like WooCommerce and OpenCart. Its Community Edition is completely free and open-source, but you will be responsible for setting it up and paying for the hosting and domain. Magento also comes with a steep learning curve, and Magento developers are noticeably more expensive to hire than rival platforms. For smaller businesses, setting up an ecommerce shop using Magento can be needlessly expensive.
Another way to analyze popularity is to tie it in with where customers are going when they leave a certain ecommerce platform. The reason this is interesting is that it gives you an indicator of which of the companies have kept up with technologies and made improvements to bring in additional customers. A quick market share search on Shopify shows that the Shopify company is gaining most of its customers from Bigcommerce, Big Cartel, and Volusion. Bigcommerce is still stealing some customers from Shopify, but it used to be the number one place that people would go after Shopify. We assume it's because of the Bigcommerce pricing.
Research from BigCommerce has found that Americans are about evenly split on online versus offline shopping, with 51% of Americans preferring e-commerce and 49% preferring physical stores. However, 67% of millennials prefer shopping online over offline. According to Forbes, 40% of millennials are also already using voice assistants to make purchases, with that number expected to surpass 50% by 2020.
Fiverr – This is a “freelance services marketplace” that connects people (mostly entrepreneurs) with service providers who offer anything from graphic design and online marketing to translation and video development. As its name indicates, gig pricing on Fiverr starts at $5 USD, though depending on what you’re selling, that can go up to hundreds, even thousands of dollars.
Business to Business or B2B refers to electronic commerce between businesses rather than between a business and a consumer. B2B businesses often deal with hundreds or even thousands of other businesses, either as customers or suppliers. Carrying out these transactions electronically provides vast competitive advantages over traditional methods. When implemented properly, ecommerce is often faster, cheaper and more convenient than the traditional methods of bartering goods and services.
Customer management – Think about the capabilities you need to build and manage relationships with your customers. For example, if you communicate with shoppers via email, then you need a solution that either has built-in email marketing features or an integration with your email marketing platform. Do you have a loyalty program? Make sure it works with your new ecommerce program.
Windsor Circle's personalization platform allows retailers to create personalized, marketing campaigns to increase revenue, customer brand affinity, and customer value. With Windsor Circle, retailers can gain access to their 3+ years of eCommerce data - product, purchase, and customer data - and create segments based on these fields, as well as predictive data sets, such as predicted gender, next order data, future value, to power campaigns via email, social, direct mail, and more.
The good news is that you don’t need to spend a fortune to get more people to see your products. There are plenty of ways to market your ecommerce store on a budget, and once the sales start rolling in, you can scale up those same methods for even better results. For example, you can use social media sites like Instagram to market your products without spending a cent.