If you've searched for a platform to run your ecommerce store, you've no doubt stumbled upon at least a few of the names we're comparing today. Although popularity isn't exactly the best motivating factor to make a decision that will affect your future business life, it's certainly worth talking about, considering that when large groups of people lean to a certain solution, we like to hope that it's for a reason.
Majority of ecommerce solutions will support fashion-centric products such as apparel and footwear. However if your products come in different sizes and variants, then you’ll want to go with a robust hosted solution like Shopify, BigCommerce, Volusion and 3dcart. If you’re looking for something open source and self-hosted, WooCommerce might be a good option.
SquareSpace is comparable to Wix and WordPress more than a dedicated ecommerce platform like BigCommerce. However, it offers many features that are attractive for smaller websites. If your ecommerce business is on the smaller side and you’re not looking for advanced features, SquareSpace will make setting up an online store pretty simple and painless.
I know this might not look that useful right away, but please bear with me. This verdict comes down to the overall focus of Shopify on delivering basically every feature that a store owner may benefit from, and not only devoting 100% to the online side of things. Quite simply, Shopify is the only player here that’s equally suitable to work for you online and offline. But again, that’s just me.
The changing market represents a vast opportunity for businesses to improve their relevance and expand their market in the online world. Researchers predict e-commerce will be 17 percent of U.S. retail sales by 2022, according to Digital Commerce 360. The U.S. will spend about $460 billion online in 2017. These figures will continue to climb as mobile and internet use expand both in the U.S. and in developing markets around the world.
When you look at all the ecommerce platforms and tally up all the features like we did, the end result is a mind-boggling list of 41 core features. After you make sure that your platform can handle your business model (i.e. recurring orders or customized products), you need to make sure that your online platform delivers on the features we’ve identified as crucial for ecommerce entrepreneurs – we weighted these 5x more than ‘nice haves’ in our assessment of best ecommerce software.
OpenCart also has multi-store support that lets you stay on top of different stores from a single interface. This functionality lets you set products for different stores, use specific themes for each online store, and localise your websites. Product options and attributes are also quite flexible with OpenCart, and the solution lets you add extra product variables.
For those who wish to start a multi-vendor store such as one on Amazon may find BigCommerce lacking some of the available support other ecommerce platforms provide with more integrated marketplace models. Another concern with BigCommerce may be the lack of free themes. With only 7 free themes, BigCommerce lags behind other ecommerce platforms, given the fact that most of them offer more than 20 free themes. But that doesn't change the fact that you get a multitude of premium themes and plenty of customization options to give your store a unique identity.
Bigcommerce also has a nice library of themes for you, divided into multiple categories, and all of them responsive and fully customizable. They were developed to establish a more modern, fluid user experience, utilizing cool new merchandising features for categorization and differently sized catalogs. There are both free and paid options available, and I have to say that those free ones really are attractive-looking.