E-commerce technologies cut transaction costs by allowing both manufactures and consumers to skip through the intermediaries. This is achieved through by extending the search area best price deals and by group purchase. The success of e-commerce in urban and regional levels depend on how the local firms and consumers have adopted to e-commerce. [70]

From technology innovation to the workplace, the business landscape has been evolving rapidly, and companies now are tasked with adapting to fast change in a world of digital transformation. There is one element that will remain a constant requirement for success: meeting the needs of customers and delivering a quality experience. Nurturing customer relationships is vital for a company's success. [More...]
WooCommerce is a WordPress plugin that is primarily used for selling products or services online. Regardless if your products are digital or physical, WooCommerce makes it easy to build an online store that is customized specifically to your business needs. WooCommerce also makes it easy to manage your inventory, take secure payments, manage shipping, and will even apply taxes accordingly.

Shopify – A popular choice among many SMBs, Shopify has features that let you sell online, on social media, and in-person. It lets merchants build and customize their ecommerce site through easy-to-use interfaces and templates. And it has features such as inventory management, reporting, buy buttons and more. It also has social selling functionalities for those who are active on sites like Facebook and Pinterest. 
Site123 is an eCommerce platform with a pricing system that is very easy to understand, and its standout feature is its sidebar-based website builder, which makes laying out pages much more efficient than traditional drag-and-drop builders. Site123 is the perfect option for those who want to get their store up and running without any development skills, and who want to be sure that they won’t be priced out of the market as they build their businesses.
Having an online storefront is one of the most straightforward ways to conduct ecommerce. The merchant creates a website and uses it to sell products and services using shopping carts and ecommerce solutions. The “right” solution will depend on the merchant and their products. Below is a list of some of the top ecommerce platforms. Check them out and see which one is right for you.
All you have to do is click on the gateway you want to add, and you’ll be sent to its official extension page. There you can choose which type of license you want to use and download the files you’ll need to set it up. Keep in mind that not all WooCommerce extensions are free, so you’ll want to focus only on the payment gateways you think your customer base will actually use.

When the Oculus Rift launched in 2014, industry stakeholders speculated that the new, high-end in-home virtual reality headset would disrupt the entertainment industry. Just four years later, the technology has reached a crossroads, still lacking adoption by mainstream consumers. In a recent survey, 25 percent of broadband households indicated they were familiar with some type of VR technology, but just 8 percent actually owned a headset. [More...]
E-commerce may take place on retailers' Web sites or mobile apps, or those of e-commerce marketplaces such as on Amazon, or Tmall from AliBaba. Those channels may also be supported by conversational commerce, e.g. live chat or chatbots on Web sites. Conversational commerce may also be standalone such as live chat or chatbots on messaging apps[73] and via voice assistants.[3]
Serving niche markets. Running a niche brick-and-mortar business is extremely difficult. There’s almost no chance of scaling it unless a niche product becomes mainstream. By tapping into a global market, on the other hand, eCommerce retailers can build a highly profitable niche business without any further investment. Using online search capabilities, customers from any corner of the world can find and purchase your products.

X-Cart is an eCommerce platform that is used to create an online store. X-Cart is available both as a downloadable self-hosted licensed software and as a cloud-based cart, hosted by X-Cart team, yet with your full access to the code for customisations. It supports tons of eCommerce features either out of the box or as a ready-made extension. Installing a new module does not require technical knowledge or access to the server: the marketplace is App Store - like, right within the admin backend of the store. X-Cart offers 24/7 technical support. Besides, you can get a full stack of services directly from the software vendor: custom development, web design, eCommerce hosting and SSL certificates.


You can use an off-the-shelf eCommerce solution like Shopify, which makes building an online store a quick and easy process. However, it will also mean less customization, as you will need to choose from an existing pool of themes and tools provided by the platform. If you opt to run a dropshipping business, eCommerce solutions like Oberlo will allow you to get the store off the ground and start selling in as little as few hours.
OpenCart. OpenCart could be a great choice for small businesses without tech savvy employees. OpenCart is very simple to install and start using. It runs very quickly using simple code. OpenCart allows you to set advanced user privileges and separate access for users and groups. A simple code also has drawbacks; often for sale extensions and themes may not be up-to-date with security standards. 
Let’s start with a fact. When it comes to e-commerce plugins for WordPress, WooCommerce is definitely the world’s most popular. There’s no doubt about it, since it powers about 30% of all online stores out there. That’s huge! And if you wonder where all this success comes from, we’ll let Tuts+ instructor Rachel McCollin answer for us in her course A Beginner’s Guide to Using WooCommerce:
Oracle Commerce is the industry's top-ranked commerce solution that powers the world's best brands, and delivers a consistent, personalized cross-channel customer experience. Oracle Commerce offers a complete commerce software platform that enables you to deliver a personalized customer buying experience across all customer touchpoints, including the web, contact center, mobile devices, social media, physical stores, and more.

Really cool infographic. You’ve got just about everything covered. I actually sell a product just using paypal since I thought it might be the easiest for me to set up and it is what I am most familiar with. I guess really lots of ecommerce solutions even integrate with paypal however I do not run the sales of my products as a store just individual sales pages for a pay per product approach.
If you update a Subscription product price from $100 to $120, all those Subscriptions created at $100 are not updated to $120. You have to manually go to EACH subscription and update the price which is very time consuming when you have hundreds or thousands of subscriptions. There should be a bulk way to update all subscriptions pricing without having to go one-by-one through each active subscription.
Hey Darren; that’s really a fantastic article! I assume you’ve put a lot of effort into that but believe me that’s the best comparison of eCommerce platforms I’ve seen so far 🙂 One question popped up on my mind. Do you believe that an eCommerce platform lacks certain competencies if a merchant using that platform needs external apps to support his/her store? I work for an app developer company – so I may be subjective in that sense – but for me eCommerce apps add a lot of value on top of the standard offering of the platforms. For instance, we provide AI powered personalization for the eCommerce websites. An eCommerce platform’s development team do not need to bother creating these competencies in house – and they may not succeed – as this is not their expertise. I’d love to hear about your thoughts 🙂

The devil is in the details, though, so when picking the platform for yourself, you should probably focus on things that are more niche in their nature, yet can mean the world to your business. And the complete list of those can be huge, so I urge you to do your own research and in-depth comparison once you have a general idea of the platform you’d like to try out.


Magento is an open-source platform offering maximum flexibility as well as third party integration. It comes with an abundance of features other platforms are missing, including multiple locations, sites, languages, and currencies. Magento also happens to be very scalable and it suited to grow your small or enterprise business to a thriving online store.


Business to Business or B2B refers to electronic commerce between businesses rather than between a business and a consumer. B2B businesses often deal with hundreds or even thousands of other businesses, either as customers or suppliers. Carrying out these transactions electronically provides vast competitive advantages over traditional methods. When implemented properly, ecommerce is often faster, cheaper and more convenient than the traditional methods of bartering goods and services.
This means your store won’t just look good with Squarespace: it’ll pack a punch too! But if you want speedy growth on a large scale, you might find Squarespace too small too soon. With no app store, you’re totally reliant on the inhouse features and tools provided by Squarespace. Shipping and payment options are also limited when compared to Shopify and BigCommerce.

At Digital River, we believe in true accountability. Everything about our advanced cloud solution is designed for risk-free global commerce. Our proven expertise with tech-centric brands means you have a proactive partner who is always focused on your success. We power and personalize your shopping experiences, process and fulfill orders, and localize your online business everywhere. To protect your brand, we take on risk. We combat fraud, and simplify billing, taxes and compliance. Accountability means we bring you leading tools for digital disruption. With the latest revenue models, we help you grow and meet shifts in buyer preference. Built for B2C and B2B, our commerce cloud supports everything from subscriptions, and accounts and entitlements, to micro-transactions, emerging payments and the Internet of Selling your Things. In short, we’re all-in, fully committed and responsible for each facet of your ecommerce business. We are trusted advocates who help build your brand, amplify your ROI and expand your global opportunity. Digital River is Commerce with Accountability. www.digitalriver.com

Web content management software helps companies manage large volumes of content that is used in online stores and facilitates the creation marketing campaigns, catalogs, and e-commerce personalization. Complex e-commerce platforms require different types of content such as text, images, and videos, which should be mobile-friendly and reflect the company brand.


Weebly’s range of price plans and various features make it great value for money. You can easily scale up through the price plans as your store grows, but for large or fast-growing stores, it’s not the best option. Weebly is developing its ecommerce focus and releasing some promising updates. With Square now opening up Weebly’s ecommerce abilities, we definitely recommend watching this space.

A SWOT analysis can help you assess the strengths, weaknesses, opportunities and threats of your company's current environment. What does the market look like? Where does your business excel, and where does it falter? Review your entire business, not just segments of it. Evaluate external opportunities, because this is the often the primary place to invest time and money. Be honest with yourself when analyzing weaknesses and threats, or else the analysis will not be helpful.
E-commerce technologies cut transaction costs by allowing both manufactures and consumers to skip through the intermediaries. This is achieved through by extending the search area best price deals and by group purchase. The success of e-commerce in urban and regional levels depend on how the local firms and consumers have adopted to e-commerce. [70]
Hey Darren; that’s really a fantastic article! I assume you’ve put a lot of effort into that but believe me that’s the best comparison of eCommerce platforms I’ve seen so far 🙂 One question popped up on my mind. Do you believe that an eCommerce platform lacks certain competencies if a merchant using that platform needs external apps to support his/her store? I work for an app developer company – so I may be subjective in that sense – but for me eCommerce apps add a lot of value on top of the standard offering of the platforms. For instance, we provide AI powered personalization for the eCommerce websites. An eCommerce platform’s development team do not need to bother creating these competencies in house – and they may not succeed – as this is not their expertise. I’d love to hear about your thoughts 🙂
An ecommerce platform is not a "one size fits all" solution that will work for everyone. All the ecommerce platforms discussed in this article are built for different kinds of business requirements. The pros and cons outlined are not about what's wrong with them. The curated list is designed to help you make a calculated decision and choose a platform that serves your needs best.
Live Music Archive is essentially a partnership between Internet Archive and etree.org, a community dedicated to providing high-quality, lossless versions of live concerts. You can think of it as a bootlegger’s paradise given the site’s sheer abundance of concert material, much of which focuses on jam bands such as the Grateful Dead, String Cheese Incident, and Sound Tribe Sector 9. Still, there are a host of other bands to choose from — The Smashing Pumpkins, Jack Johnson, Animal Collective, etc. — along with plenty of genres to browse, ranging from jazz to reggae.
IBM WebSphere Commerce has four product editions: there’s Commerce on Cloud for those who want to quickly go to market; there’s WebSphere Commerce – Express, which was made for quickly implementing an online presence; there’s WebSphere Commerce Enterprise, which was designed for high-volume companies and multiple sites; and there’s WebSphere Commerce Professional, an option for midsize businesses.
When Last.fm was initially created in 2002, it functioned as an internet radio station in a similar fashion to Pandora and iHeartRadio. In 2005, however, the site adopted Audioscrobbler, a music recommendation system that collects data from dozens of media players and music streaming websites to craft individual user profiles that reflect musical taste and listening habits. Last.fm has now “scrobbled” info from nearly 100 billion plays, which total more than 7 million years’ worth of listening.
nopCommerce is the leading ASP.NET based open-source eCommerce platform. It is a free solution with comprehensive features that is applicable for all types of users from new online businesses to the most demanding enterprise-level eCommerce experts. nopCommerce is one of the most secure, stable and extendable shopping carts. The platform has a rich architecture with lots of features available out of the box. There is also a lot of additional functionality that one can find in the marketplace. Free support on community forums is available.

You can see why Shopify scored top marks in this area. Features like these don’t just make running your online store possible – they make it easy and enjoyable too. Put simply, Shopify was designed to help people build an online store. That’s why it’s packed with these high quality sales features, which were specially created to support your ecommerce business.
Here's how @DogsMeowSA have harnessed #WooCommerce – and a love for animals – to meet the needs of pet owners while building a sustainable subscription business.https://woocommerce.com/posts/case-study-dogsmeouw/?utm_campaign=coschedule&utm_source=twitter&utm_medium=WooCommerce&utm_content=More%20Than%20a%20Pet%20Project%3A%20The%20Story%20Of%20Dogs%20Meow%20Subscriptions …
Thank you for this report. It has saved me a lot of time and effort. I do however have one question. I am looking at GoCentral which is GoDaddy’s e-commerce platform. Have you heard anything good or bad about this? I am trying to find out if it has drop shipping integration. There is a charge for each transaction but I am looking for security, ease of use, the best customer service….as I don’t want to wait days to get a response back if I have an issue with my store. Time is money and I would like to use a company that will answer the phone and emails asap. I have always had a great experience with GoDaddy but I didn’t know if you had heard about this service. Any help that you can provide would be great. Thank you!!
1995: Thursday 27 April 1995, the purchase of a book by Paul Stanfield, Product Manager for CompuServe UK, from W H Smith's shop within CompuServe's UK Shopping Centre is the UK's first national online shopping service secure transaction. The shopping service at launch featured W H Smith, Tesco, Virgin Megastores/Our Price, Great Universal Stores (GUS), Interflora, Dixons Retail, Past Times, PC World (retailer) and Innovations.
With these developments in mind, I have assembled a list of top seven ecommerce platforms that can help you get started in 2018. Before we begin, let's acknowledge that amid this cutthroat competition, only the right combination of business model and ecommerce platform will survive because your traction in the ecommerce world depends a lot on the kind of technology you are equipped with. You have to choose a platform that can meet your own distinct feature requirements as appropriately and as uniquely as your individual business model. Whether you want to launch a conventional ecommerce store, or a multi-vendor marketplace, this list will save you some of the hard grunt work. Ultimately, however, only you can determine which platform is best for you.
For self-hosted, you’ll be running your site on your own server, so you have full control over management and maintenance. This means that if you want to make updates to the main code of your site, you’re able to do that on your end without relying on another company or web host to process your request. You can do pretty much anything on your site if you’re running it on your own machine, and this makes self-hosting an attractive option for many.

Unilog is a global technology company that delivers powerful, affordable eCommerce solutions for the B2B marketplace. Our cloud-based eCommerce platform and product data enrichment services help distributors, manufacturers, and wholesalers increase online sales, reduce cost to serve, and enhance their digital channel. Unilog is an ISO 9001:2008- and ISO 8000-certified company with North American headquarters outside of Philadelphia, PA and international headquarters in Bangalore, India. For more information, visit www.unilogcorp.com.
Using Magento is not for everyone, especially if the store owner is not a programmer, or doesn't have a team of programmers working on his or her team. And then there's the price tag; the basic version is free, but getting an enterprise version means you'll need to shell out at least $20,000/year. If you don't have programmers on staff, be prepared to invest in third-party programming costs as well.
But, the devil is in the details. At the end of the day, Shopify seems like a more laser-focused solution. Everything that Shopify offers is geared at making your online store more functional and easy to use. With WooCommerce, the platform is extremely feature-rich and it doesn't lack any specific eCommerce features. However, it's still an add-on to WordPress, making it more complex to configure.

Ecwid is a hosted cloud commerce platform used by over 1 million merchants in 175 countries and offers the easiest way to add an online store to any website, social site or multiple sites simultaneously. With Ecwid, you get everything you need to start selling online in minutes. Easily embedded into any web presence and leading POS systems, you can market, merchandise and sell products and services from multiple online stores with mobile management and point-of-sale integration anywhere at any time.
The DoJ has revealed an unsealed indictment of eight defendants for crimes related to their involvement in widespread digital advertising fraud. The DoJ alleges the eight individuals were behind two global schemes, 3ve and Methbot, which stole tens of millions of dollars through a scam that used fake Web traffic and fake websites to reap ad view revenue from unwitting advertisers. [More...]

The world of dropshipping is often considered the easiest way to sell products online. The biggest difference between drop shipping and the standard retail model is that in drop shipping, the selling merchant doesn't stock his own inventory.  Instead, the merchant purchases inventory as needed from a third party – usually dropshipping wholesalers or manufacturers – to fulfil orders.
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In the United States, the Federal Trade Commission (FTC) and the Payment Card Industry (PCI) Security Standards Council are among the primary agencies that regulate e-commerce activities. The FTC monitors activities such as online advertising, content marketing and customer privacy, while the PCI Council develops standards and rules, including PCI Data Security Standard compliance, which outlines procedures for the proper handling and storage of consumers' financial data.
These are great tips Jeremy! Very innovative and I really love reading this one. I have an online selling business, and I think this one will help me on how to sell more of my products easier. This one is convenient and easy to understand, I will be using this platform starting tomorrow, I know this one will help me on enhancing my skills on this business. Thankful there are platforms like this.
Overall, Bigcommerce seems to be offering a bit more design customization possibilities than Shopify. There are just more elements that can be adjusted or fine-tuned about the way your store looks and feels. At the end of the day, though, I still consider Shopify’s interface a bit more friendly, and I get the impression that Shopify’s designs need slightly less work before you get them looking 100% right.
As if e-commerce companies didn't have enough problems with transacting securely and defending against things like fraud, another avalanche of security problems -- like cryptojacking, the act of illegally mining cryptocurrency on your end servers -- has begun. We've also seen a rise in digital credit card skimming attacks against popular e-commerce software such as Magento. [More...]
Another challenge is the ability to transfer product information from e-commerce to platforms like Amazon and eBay. Companies using these platforms also need to export sales data and analyze it in accounting or ERP solutions. While there are hundreds of tools to export and import data to and from Amazon, not all e-commerce platforms offer robust features for this purpose.
However, e-commerce lacks human interaction for customers, especially who prefer face-to-face connection. Customers are also concerned with the security of online transactions and tend to remain loyal to well-known retailers.[65] In recent years, clothing retailers such as Tommy Hilfiger have started adding Virtual Fit platforms to their e-commerce sites to reduce the risk of customers buying the wrong sized clothes, although these vary greatly in their fit for purpose.[71] When the customer regret the purchase of a product, it involves returning goods and refunding process. This process is inconvenient as customers need to pack and post the goods. If the products are expensive, large or fragile, it refers to safety issues.[64]
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