At this stage, you’ll be itching to get the store out into the World Wide Web. However, make sure you’re well prepared to measure the success of your launch – defining your key performance indicators upfront will help you track your progress and performance and fix any issues as they emerge. Other important things to take care of include setting up your social media profiles, getting the email marketing ready, installing Google Analytics, doing keyword research, defining your shipping strategy and finalizing the launch promotion plan. Yes, that’s a lot of work, but a good start is half the job done. When you complete the checklist, try running your store through the Shopify store grader to catch errors if there are any.
Thanks for your comment. Shopify is the best ecommerce platform on the market today but that’s not to say it’s not for everyone. Depending on how comfortable you are on a computer, and what your ecommerce business actually is, other options may be more suitable. Wix and Weebly, for example, are more beginner-friendly and still give you pretty great ecommerce features, they’re just not quite as powerful as Shopify. We’d say that unless you’re selling tons of products, or need to scale up fast, maybe start off with Wix or Weebly then see how things go.
SoundCloud essentially serves as the YouTube of music uploading, meaning anyone can upload their tracks to the site before specifying whether they’re available for download or strictly for streaming purposes. Moreover, the site touts an extremely active user community and one of the sleekest user interfaces of any site on our list, one conveniently lined with a navigational bar at the top and direct access to the service’s accompanying mobile apps. Artists might not always offer free downloads of their music, but the labels nearly always do. Fair warning: SoundCloud’s had a bit of financial trouble recently, so you might want to visit the site soon and go on a downloading spree just in case the site goes kaput.
Weebly has four price plans, all of which support ecommerce. It might not really matter which Weebly plan you choose – you can sell online with any of them – but the best plan for you will depend on the size of your business. You can only sell up to 10 products on the cheapest Starter plan, whereas if you want to sell unlimited products, you’ll need the Business plan at $25 a month. This also removes the 3% transaction fee placed on the cheaper price plans.
The rate of growth of the number of internet users in the Arab countries has been rapid – 13.1% in 2015. A significant portion of the e-commerce market in the Middle East comprises people in the 30–34 year age group. Egypt has the largest number of internet users in the region, followed by Saudi Arabia and Morocco; these constitute 3/4th of the region’s share. Yet, internet penetration is low: 35% in Egypt and 65% in Saudi Arabia.[53]
Business-to-consumer (B2C) is the most frequent type of e-commerce platform and focuses exclusively on selling to consumers. B2C e-commerce is open to anyone who wants to purchase online. There may be geographical limitations regarding shipping or currencies, but theoretically, any consumer with a valid credit card can use this type of software to buy online.
To start an online business it is best to find a niche product that consumers have difficulty finding in malls or department stores. Also take shipping into consideration. Pets.com found out the hard way: dog food is expensive to ship FedEx! Then you need an ecommerce enabled website. This can either be a new site developed from scratch, or an existing site to which you can add ecommerce shopping cart capabilities.
Slatwall is built from the ground up for maximum flexibility, because responding to new opportunities requires you to adapt quickly. We work with our clients to customize Slatwall and meet the needs of their growing eCommerce businesses or new eCommerce channels. If you're tired of solutions that only get you 80% of the way there, then Slatwall is the eCommerce platform you've been searching for!
One of the biggest advantages of listing your products on Amazon is that you can use its Fulfillment by Amazon (FBA) program, which handles shipping for you. WP-Lister Lite for Amazon supports that feature, but keep in mind that if you use it, you’ll need to direct any purchases made on your WooCommerce store to your Amazon listings. To get started, you’ll want to check out an online guide to configuring both platforms to work together.
A Canadian-based ecommerce solution, Shopify has been helping online businesses across the globe with a sharp focus on the trending social commerce and mobile shopping. Founded in 2004, Shopify has always kept up with the pace of evolving ecommerce trends and technologies, having broken ground on powerful additions such as social shopping whereby your customers never leave their social media platform in order to buy from you.
Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Ecommerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet.
SquareSpace is comparable to Wix and WordPress more than a dedicated ecommerce platform like BigCommerce. However, it offers many features that are attractive for smaller websites. If your ecommerce business is on the smaller side and you’re not looking for advanced features, SquareSpace will make setting up an online store pretty simple and painless.
If you've set up the Facebook pixel but not dynamic ads, or you think you may have set up the Facebook pixel incorrectly, you should use the Facebook for WooCommerce Extension to get everything set up. Keep in mind you'll have to manually remove your existing Facebook pixel code from your website before starting, otherwise you'll have 2 versions of your pixel on your website.

Business-to-administration (B2A) refers to transactions conducted online between companies and public administration or government bodies. Many branches of government are dependent on e-services or products in one way or another, especially when it comes to legal documents, registers, social security, fiscals and employment. Businesses can supply these electronically. B2A services have grown considerably in recent years as investments have been made in e-government capabilities.
SuiteCommerce enables B2B and B2C merchants to rapidly create unique, personalized, and compelling branded shopping experiences across multiple channels. Differentiate your brand and exceed customer expectations, whether it is through mobile, online, or in-person, and empower your sales associates to provide engaging customer acquisition and retention experiences by utilizing a single source of item, inventory, customer and order data to feed your customer-facing systems. SuiteCommerce's integrated cloud-based nature unifies business applications and provides a central repository for order management and customer details, item and inventory data, creates seamless, omni-channel, brand experiences, and streamlines your business for continuous growth.
Research from BigCommerce has found that Americans are about evenly split on online versus offline shopping, with 51% of Americans preferring e-commerce and 49% preferring physical stores. However, 67% of millennials prefer shopping online over offline. According to Forbes, 40% of millennials are also already using voice assistants to make purchases, with that number expected to surpass 50% by 2020.
But, the devil is in the details. At the end of the day, Shopify seems like a more laser-focused solution. Everything that Shopify offers is geared at making your online store more functional and easy to use. With WooCommerce, the platform is extremely feature-rich and it doesn't lack any specific eCommerce features. However, it's still an add-on to WordPress, making it more complex to configure. 

hybris has a robust product content management capabilities that allow companies to collaboratively build and manage product data across multiple touchpoints. It also provides centralised order management so merchants have a single view of order information across all channels. This makes back office management easier and merchants are able to offer a better shopping experience by implementing flexible pickup and fulfilment options to customers.
WooCommerce is free to download and easy to setup, making it ideal for the small business using a WordPress website. The interface is modern and intuitive and creates beautiful websites using extensive and mobile-friendly themes. Plenty of add ons such as Instagram integration, table rate shipping and wholesale pricing can be purchased if businesses want to take it up a notch. It’s by far one of the best options for small businesses, due to its affordability and ease of content creation on WordPress to bridge the gap between content and commerce. 

We’ve rated the top ecommerce platforms at least four stars out of five in our ecommerce comparison chart. You don’t need any coding knowledge to build a stylish online store. This is not true of more complex self-hosted ecommerce software like WordPress and Magento (if you want to find out more about these advanced tools, visit our guide on best ecommerce software).

Fortunately, a new breed of business software integrates all the needed commerce and business functionality into a single ecommerce platform via a software-as-a-service (SaaS) model. With an infrastructure that unifies business applications and the data that feeds them, it is possible to create relevant, engaging and personalized online experiences.

In just three steps — see, tap, shop — consumers browsing Instagram can become your customers. Here's how to tag #WooCommerce products in your Instagram posts and drive traffic to your store:https://woocommerce.com/posts/instagram-shopping/?utm_campaign=coschedule&utm_source=twitter&utm_medium=WooCommerce&utm_content=Shopping%20on%20Instagram%3A%20Tag%20WooCommerce%20Products%20in%20Posts%20and%20Drive%20Traffic%20to%20Your%20Store …
As open source software, WordPress is well known for allowing third-party developers to create various extensions and plugins. WooCommerce taps into that further by offering lots of interesting and exciting additions. Whether you want to easily edit aesthetics, sell on Facebook, ramp up email marketing techniques, understand user behavior or quite frankly do anything else, you'll be able to.
Among emerging economies, China's e-commerce presence continues to expand every year. With 668 million Internet users, China's online shopping sales reached $253 billion in the first half of 2015, accounting for 10% of total Chinese consumer retail sales in that period.[43] The Chinese retailers have been able to help consumers feel more comfortable shopping online.[44] e-commerce transactions between China and other countries increased 32% to 2.3 trillion yuan ($375.8 billion) in 2012 and accounted for 9.6% of China's total international trade.[45] In 2013, Alibaba had an e-commerce market share of 80% in China.[46] In 2014, there were 600 million Internet users in China (twice as many as in the US), making it the world's biggest online market.[47] China is also the largest e-commerce market in the world by value of sales, with an estimated US$899 billion in 2016.[48]
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Catalog management — displays products by category in a way that’s easier to navigate than scrolling or searching through lists of hundreds or thousands of products. Most basic e-commerce tools do not provide this type of functionality because it is not critical for small companies. Medium and large businesses that sell a high number of products and services can significantly benefit from using catalog management software by creating custom catalogs for various consumer segments, and sometimes even for individual B2B customers.
Shopify is the leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides merchants with a powerful back-office and a single view of their business. The Shopify platform was engineered for reliability and scale, using enterprise-level technology made available to businesses of all sizes. Shopify currently powers over 243,000 businesses in approximately 150 countries and is trusted by brands such as Tesla Motors, Budweiser, Red Bull, LA Lakers, the New York Stock Exchange, GoldieBlox, and many more. For a demo, please visit: https://docs.shopify.com/webinars
I wonder how the tests were done, especially that I work on Magento and have own thoughts comparing Shopify and other platforms. Magento is a big thing, packed into community version, Yes, its slow, but it can be tweaked. Btw its no.1 platform in usage currently wordlwide. So your guides is a bit skewed I think……. Magento is not absolutly pricey, I can set it for free on $5 VPS on Digital Ocean
Because of its simplicity and ease of use, Shopify is ideal for small businesses. It’s also affordable, with Shopify Lite starting as low as $9 per month. Shopify’s themes are abundant and very aesthetically pleasing. Smaller inventories will benefit from the features and the top-rated support. Although Shopify lacks powerful blogging and content-creation capabilities, it can easily be integrated with CMS’s like WordPress (they even developed a plugin to integrate the two!).
Another significant benefit of using e-commerce software is that it generates a lot of data that is used by other systems such as CRM software, accounting software, ERP systems, and supply chain and logistics suites. For instance, detailed information on sales and returns can be used to determine the profitability of the company, how to improve inventory levels, or which customers are the most profitable and which ones are not generating significant revenue.

BigCartel is a great platform for small businesses and creative independent ventures. They aim to make selling easy for small stores, with a “quick setup” feature that can get an ecommerce store up and running extremely quickly. They also have a range of free themes. Customizability isn’t super high, but apps and add-ons do allow for some flexibility.
There are also online advertising laws that protect consumer privacy and ensure truthful marketing practices online. As an e-commerce business, online advertising is a major part of your strategy. Over the past decade, federal and state governments have passed new online advertising laws. As you expand into online marketing, it is important to be familiar with these. The CAN-SPAM Act, for instance, sets the rules for advertising through email, the most important rule being that consumers must be able to opt out of messages from businesses.
Serving niche markets. Running a niche brick-and-mortar business is extremely difficult. There’s almost no chance of scaling it unless a niche product becomes mainstream. By tapping into a global market, on the other hand, eCommerce retailers can build a highly profitable niche business without any further investment. Using online search capabilities, customers from any corner of the world can find and purchase your products.
Of course, you could use a standard WordPress theme – many fully support WooCommerce. However, WooCommerce-specific themes are built from the ground up with the ecommerce platform in mind, so they’re often a smarter bet. There are some excellent free choices out there, and you can also find premium options that include more features for a set price.

Hey Darren; that’s really a fantastic article! I assume you’ve put a lot of effort into that but believe me that’s the best comparison of eCommerce platforms I’ve seen so far 🙂 One question popped up on my mind. Do you believe that an eCommerce platform lacks certain competencies if a merchant using that platform needs external apps to support his/her store? I work for an app developer company – so I may be subjective in that sense – but for me eCommerce apps add a lot of value on top of the standard offering of the platforms. For instance, we provide AI powered personalization for the eCommerce websites. An eCommerce platform’s development team do not need to bother creating these competencies in house – and they may not succeed – as this is not their expertise. I’d love to hear about your thoughts 🙂
The new WordPress 5.0 release is the start of an exciting process which will eventually make large parts of your #WooCommerce admin interface easier-to-use and more dynamic – allowing you to better customize and manage posts and products.https://woocommerce.com/posts/woocommerce-and-wordpress-5-0/?utm_campaign=coschedule&utm_source=twitter&utm_medium=WooCommerce&utm_content=WordPress%205.0%3A%20What%20the%20new%20Block%20Editor%20means%20for%20WooCommerce …
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