Wherever you are right now in your ecommerce journey, we hope this post gave you some insights that you can apply in your venture. If you’re just starting out and need help picking a platform or deciding on your target audience,  go back and read the section on ecommerce types and solutions. Already running a business and want to ensure your success? Read through the ecommerce stories above.
Instead of a certification program WooCommerce uses an official partnership program. WooCommerce recommends users to use these WooExperts for their WooCommerce projects.[26] Suppliers can apply to become a partner and by doing so will undergo a multi-stage application process that includes skill evaluation and an interview. Throughout the process WooCommerce aim to assess familiarity with WooCommerce core and extensions. The partnership program had either a Gold, Silver or Bronze level[27] until late 2017, when it moved to a flat "verified WooExpert" system.[28]
Hey Darren; that’s really a fantastic article! I assume you’ve put a lot of effort into that but believe me that’s the best comparison of eCommerce platforms I’ve seen so far 🙂 One question popped up on my mind. Do you believe that an eCommerce platform lacks certain competencies if a merchant using that platform needs external apps to support his/her store? I work for an app developer company – so I may be subjective in that sense – but for me eCommerce apps add a lot of value on top of the standard offering of the platforms. For instance, we provide AI powered personalization for the eCommerce websites. An eCommerce platform’s development team do not need to bother creating these competencies in house – and they may not succeed – as this is not their expertise. I’d love to hear about your thoughts 🙂
The Free Music Philosophy[1] generally encourages creators to free music using whatever language or methods they wish. A Free Music Public License (FMPL)[2] is available for those who prefer a formal approach. Some free music is licensed under licenses that are intended for software (like the GPL) or other writings (the GFDL). But there are also licenses especially for music and other works of art, such as EFF's Open Audio License, LinuxTag's Open Music License, the Free Art license and some of the Creative Commons Licences.

Magento is established as the global market leader for online retailers, commanding a whopping 20% of the total eCommerce marketplace, and it now supports over 250,000 businesses with its platform – in comparison, the closest rival has just 11% market share. Aside from leading the pack, it’s fully customisable appearance and functionality make it ideal for almost any business. With regular updates and a huge support community, Magento is head and shoulders above any other eCommerce platform in our opinion.

The songs are available for streaming or downloading — some even in high resolution — and the site offers a copious amount of helpful background info for your perusal. If you’re curious what a rondo is or what defined Chopin’s style, you can learn all that here. Musicians may also be delighted to learn that the site provides sheet music, so if you find yourself falling in love with a particular piece, you can follow along or even learn to play it.


Cost of the ecommerce platform – Ecommerce platform costs will vary depending on the business’ size, sales volume, and of course, the solution itself. Some solutions (such as Magento) charge yearly licensing fees while others (like Shopify) require monthly subscription fees. In some cases (such as Demandware) the provider takes a cut from the retailer’s sales.
A noteworthy feature included in BigCommerce Enterprise is the one-page checkout feature which aids in conversion rates. However, BC Enterprise falls behind Shopify in available themes, integrations, and add ons. Another complaint about BigCommerce is the price lock down rule; companies who make a certain revenue are forced into the enterprise plan.
The good news is that you don’t need to spend a fortune to get more people to see your products. There are plenty of ways to market your ecommerce store on a budget, and once the sales start rolling in, you can scale up those same methods for even better results. For example, you can use social media sites like Instagram to market your products without spending a cent. 

When you look at all the ecommerce platforms and tally up all the features like we did, the end result is a mind-boggling list of 41 core features. After you make sure that your platform can handle your business model (i.e. recurring orders or customized products), you need to make sure that your online platform delivers on the features we’ve identified as crucial for ecommerce entrepreneurs – we weighted these 5x more than ‘nice haves’ in our assessment of best ecommerce software.
Lightspeed Retail is a complete point of sale and inventory management tool that's easy to set up and even easier to use. Used by over 50, 000 businesses across the globe, Lightspeed has helped customers increase their profit by up to 20% in their first year.It simplifies time-consuming tasks like inventory and employee management, so you can focus on taking care of your customers and growing your business. Access detailed sales reports in minutes and easily identify best-selling items or use the built-in customer profiles to provide personalized service that will increase customer loyalty. More than just a cash register, this cloud-based iPad point of sale system allows you to manage your store from anywhere and instantly access your data, so you can benefit from all the tools and knowledge you need to take your store to the next level. Inventory management - Easily create product variations such as size, color and material by using the efficient matrix system. - Combine purchasing, transferring and multiple vendors into one master order. - Process special orders, layaways and work orders. - Create, track, and assign serial numbers to products. - Bundle individual items to sell them as a package. Free Onboarding & 24/7 Support - Benefit from a dedicated team who help you get started in a 1:1 session. - Get live chat support with our support heros located around the world. Reporting - Track sales and inventory numbers with reports that make it easy to see sales, profits and changes over time. - Identify opportunities for growth and business improvement. - Learn which employees are your top performers. - Get a clear view of your customers’ needs and shopping habits. Customers - Track sales history for a more efficient shopping experience and more personalized sales approach. - Record customer information and use it to inform them about deals or new arrivals. Employees - Intuitive, easy-to-learn interface for your employees. - Create a simple and logical workflow that suits your business. - Track sales by employee and access performance reports for your staff. - Control employee access to information such as refunds, the ability to edit products and pricing, or view sales data. Hardware & payments - Integrate your system with hardware such as barcode scanners and cash drawers to reduce checkout times. - Reduce credit card fraud with EMV. - Accept major credit card and Apple Pay®. Integrations - Sell in-store and online with Lightspeed’s fully integrated eCommerce solution, Lightspeed eCom. - Our network of over 250 integration partners allows you to tailor Lightspeed to your business’ needs. Questions? You can always reach our friendly team of specialists by calling 1 855 251 0441 or by going to our support center for helpful tips, training videos and system updates. Lightspeed Retail is a perfect fit for industries such as: apparel, footwear, bike, vape, jewelry, pet, sporting goods, home decor.
WooCommerce is an interesting option for small business. It connects right into WordPress. Small business owners who already use WordPress for their website will find a lot to love with WooCommerce and there is a lot of flexibility when the requirements of the business grow. Thanks to strong third-party development support and easily-available Woo developers, it’s definitely one of the best ecommerce platforms out there. 

These are your typical online retailers. They can include apparel stores, homeware businesses, and gift shops, just to name a few. Stores that sell physical goods showcase the items online and enable shoppers to add the things they like in their virtual shopping carts. Once the transaction is complete, the store typically ships the orders to the shopper, though a growing number of retailers are implementing initiatives such as in-store pickup.
Absolutely. Depending on what you want your e-commerce store to do or look like, you can choose from a variety of available WooCommerce themes. Once you've chosen a theme, you can begin to customize it within the "customizer" section of your WordPress dashboard. This will allow you to make simple changes like adding your personal logo or changing the background and font. Coding knowledge is not a requirement for using WooCommerce, however for users who know basic HTML or CSS, customization can be taken to a whole new level. We recommend that beginners to WooCommerce choose a theme that best fits their needs and then learn how to customize it further through our knowledge base articles or community forums. As your customization skills increase, you will be excited by all the possibilities your WooCommerce online store has available to leverage.
SuiteCommerce enables B2B and B2C merchants to rapidly create unique, personalized, and compelling branded shopping experiences across multiple channels. Differentiate your brand and exceed customer expectations, whether it is through mobile, online, or in-person, and empower your sales associates to provide engaging customer acquisition and retention experiences by utilizing a single source of item, inventory, customer and order data to feed your customer-facing systems. SuiteCommerce's integrated cloud-based nature unifies business applications and provides a central repository for order management and customer details, item and inventory data, creates seamless, omni-channel, brand experiences, and streamlines your business for continuous growth.
At Automattic and #WooCommerce, everybody works from the location they choose, including beautiful Bailey, Colorado. Want to team up with us and make the web (and the world) a better place? We're hiring. Apply today at http://automattic.com/work-with-us/?utm_campaign=coschedule&utm_source=twitter&utm_medium=WooCommerce … #worldwidewoopic.twitter.com/7Z67C85ejA
In the United States, the Federal Trade Commission (FTC) and the Payment Card Industry (PCI) Security Standards Council are among the primary agencies that regulate e-commerce activities. The FTC monitors activities such as online advertising, content marketing and customer privacy, while the PCI Council develops standards and rules, including PCI Data Security Standard compliance, which outlines procedures for the proper handling and storage of consumers' financial data.
Business-to-consumer (B2C) is the most frequent type of e-commerce platform and focuses exclusively on selling to consumers. B2C e-commerce is open to anyone who wants to purchase online. There may be geographical limitations regarding shipping or currencies, but theoretically, any consumer with a valid credit card can use this type of software to buy online.
Everyone at #WooCommerce and Automattic works from the location they choose – including Chefchaouen in Morocco, famous for its many striking blue buildings. Are you passionate about #opensource? We're hiring — apply today at http://automattic.com/work-with-us/?utm_campaign=coschedule&utm_source=twitter&utm_medium=WooCommerce … #worldwidewoopic.twitter.com/xIIfzE7nrt
Big names like Alabama Shakes, The Civil Wars, and Imagine Dragons all got their start on ReverbNation by sharing their music for free and building up their loyal fanbase. There is a mix of every genre on ReverbNation, but the site tends to lean toward more pop, alternative, and hip-hop than anything else. With a community of nearly 4 million artists, labels, and users, ReverbNation helps you sift through its immersive catalog by giving you cool features like the site’s Discover app and page that will help you find who is about to be the next big thing.
Another significant benefit of using e-commerce software is that it generates a lot of data that is used by other systems such as CRM software, accounting software, ERP systems, and supply chain and logistics suites. For instance, detailed information on sales and returns can be used to determine the profitability of the company, how to improve inventory levels, or which customers are the most profitable and which ones are not generating significant revenue.
The future trends in the GCC countries will be similar with that of the western countries. Despite the forces that push business to adapt e-commerce as a means to sell goods and products, the manner in which customers make purchases is similar in countries from these two regions. For instance, there has been an increased usage of smartphones which comes in conjunction with an increase in the overall internet audience from the regions. Yuldashev writes that consumers are scaling up to more modern technology that allows for mobile marketing. However, the percentage of smartphone and internet users who make online purchases is expected to vary in the first few years. It will be independent on the willingness of the people to adopt this new trend (The Statistics Portal). For example, UAE has the greatest smartphone penetration of 73.8 percent and has 91.9 percent of its population has access to the internet. On the other hand, smartphone penetration in Europe has been reported to be at 64.7 percent (The Statistics Portal). Regardless, the disparity in percentage between these regions is expected to level out in future because e-commerce technology is expected to grow allowing for more users. The e-commerce business within these two regions will result in a competition. Government bodies at country level will enhance their measures and strategies to ensure sustainability and consumer protection (Krings, et al.). These increased measures will raise the environmental and social standards in the countries, factors that will determine the success of e-commerce market in these countries. For example, an adoption of tough sanctions will make it difficult for companies to enter the e-commerce market while lenient sanctions will allow ease of companies. As such, the future trends between GCC countries and the Western countries will be independent of these sanctions (Krings, et al.). These countries need to make rational conclusions in coming up with effective sanctions.
Today's customer feedback world is extremely complex with data coming from a variety of sources. With the growing number of cross-functional teams and silos within an organization, leaders have been finding it increasingly difficult to capture the full 360-degree view of the customer to drive true change within an organization. While it's clear that problems exist, what's less straightforward is why. [More...]
Because of the limited storage space offered by Volusion, this particular platform might not be ideal for huge companies. Exceeding the storage space offered results in large fees which is not ideal for a large, enterprise level business. Volusion is highly customizable and jam packed with features with five different plans suitable for many different size businesses. Their premium plan (the highest plan they offer) is around $135 per month.

I wonder how the tests were done, especially that I work on Magento and have own thoughts comparing Shopify and other platforms. Magento is a big thing, packed into community version, Yes, its slow, but it can be tweaked. Btw its no.1 platform in usage currently wordlwide. So your guides is a bit skewed I think……. Magento is not absolutly pricey, I can set it for free on $5 VPS on Digital Ocean
Inventory control software allows companies to manage the availability of the products they sell online. This type of software can also be used to identify the products’ quantities required to fulfill demand, for inventory valuation, and inventory transfers between warehouses and locations. All these features are vital to ensure that companies ship the right products for each consumer and customer.
With more choices of products, the information of products for customers to select and meet their needs become crucial. In order to address the mass customization principle to the company, the use of recommender system is suggested. This system helps recommend the proper products to the customers and helps customers make the decision during the purchasing process. The recommender system could be operated through the top sellers on the website, the demographics of customers or the consumers' buying behavior. However, there are 3 main ways of recommendations: recommending products to customers directly, providing detailed products' information and showing other buyers' opinions or critiques. It is benefit for consumer experience without physical shopping. In general, recommender system is used to contact customers online and assist finding the right products they want effectively and directly.[74]
A fully customizable frontend to showcase your style is just the start. Create online look books, true-to-life videos, and even interactive content through AR and VR technology. Then, bring it to life. Shopify’s universal POS powers pop-up shops, product drops, and live events. Sync products, inventory, and customer data automatically across all your channels and expressions.
Majority of ecommerce solutions will support fashion-centric products such as apparel and footwear. However if your products come in different sizes and variants, then you’ll want to go with a robust hosted solution like Shopify, BigCommerce, Volusion and 3dcart. If you’re looking for something open source and self-hosted, WooCommerce might be a good option.
Ecwid is a hosted cloud commerce platform used by over 1 million merchants in 175 countries and offers the easiest way to add an online store to any website, social site or multiple sites simultaneously. With Ecwid, you get everything you need to start selling online in minutes. Easily embedded into any web presence and leading POS systems, you can market, merchandise and sell products and services from multiple online stores with mobile management and point-of-sale integration anywhere at any time.
WooCommerce setup is logical and straightforward with many features automated to enable both physical and e-products to be sold through the same storefront. Inventory management is easy and the ordering process is transparent and secure. The PayPal and other payment systems integrate seamlessly to ensure a secure and confidence-inspiring checkout experience for shoppers. Great analytics too!
Magento is an open-source platform offering maximum flexibility as well as third party integration. It comes with an abundance of features other platforms are missing, including multiple locations, sites, languages, and currencies. Magento also happens to be very scalable and it suited to grow your small or enterprise business to a thriving online store.
Not every song posted on SoundCloud is free, but both big-name and lesser-known artists often offer free downloads if you can manage to find their verified profile. You can browse SoundCloud by artist, genre, popularity, or latest postings; you will be surprised at how many free tracks are out there. There is also a section of the site dedicated to tracks released under Creative Commons licenses, which means you’re free to download, remix, or tweak them as much as you like.
These are your typical online retailers. They can include apparel stores, homeware businesses, and gift shops, just to name a few. Stores that sell physical goods showcase the items online and enable shoppers to add the things they like in their virtual shopping carts. Once the transaction is complete, the store typically ships the orders to the shopper, though a growing number of retailers are implementing initiatives such as in-store pickup.
1995: Thursday 27 April 1995, the purchase of a book by Paul Stanfield, Product Manager for CompuServe UK, from W H Smith's shop within CompuServe's UK Shopping Centre is the UK's first national online shopping service secure transaction. The shopping service at launch featured W H Smith, Tesco, Virgin Megastores/Our Price, Great Universal Stores (GUS), Interflora, Dixons Retail, Past Times, PC World (retailer) and Innovations.
Too bad its pricing is a bit outdated. While you get a decent number of features in its starter plan, it is limited at 4,000 visitors (actually it’s limited on bandwidth, but it does the math for you). It’s also limited at 100 products, which equals 20 visits per product. That’s not enough for a decent conversion rate. Even when you pay $129.99 a month you only get 90,000 visitors, which isn’t that much. Its High Traffic Plus plan will give you up to 500,000 visitors (at a staggering cost of $499.99/month).
Having an online storefront is one of the most straightforward ways to conduct ecommerce. The merchant creates a website and uses it to sell products and services using shopping carts and ecommerce solutions. The “right” solution will depend on the merchant and their products. Below is a list of some of the top ecommerce platforms. Check them out and see which one is right for you.
WooCommerce has attracted significant popularity because the base product, in addition to many extensions and plugins, is free and open-source. In 2018, WooCommerce has near 330 extensions and over 1,000 plugins.[22] In addition, there are thousands of paid add-ons for fixed prices. Many Premium Themes now offer capability with WooCommerce as well as plugins that make a theme framework compatible.[23]
The Free Music Philosophy[1] generally encourages creators to free music using whatever language or methods they wish. A Free Music Public License (FMPL)[2] is available for those who prefer a formal approach. Some free music is licensed under licenses that are intended for software (like the GPL) or other writings (the GFDL). But there are also licenses especially for music and other works of art, such as EFF's Open Audio License, LinuxTag's Open Music License, the Free Art license and some of the Creative Commons Licences.

"As a wedding filmmaker and YouTuber, I am constantly searching for new music. Soundstripe helps fill this need by giving filmmakers like myself an incredible gift: high-quality music from talented artists that is legal to use in our films. With constantly updated playlists for wedding films, I can find musical inspiration that matches my couple’s vibes quickly and easily. Likewise, if I need a song for a YouTube vlog, Soundstripe is there with a plethora of options to choose from."
Additionally, all of the solutions we're talking about have their knowledge bases, which basically let you search a topic and see if someone else has talked about it and addressed it in the past. In my opinion, this is one of the best support areas you can find, since it allows you to resolve a problem while maybe sitting on the phone waiting for a support rep.
Selecting the right products to sell on your store is one of the most important decisions you’ll make. Even if you already have an idea for the kind of items you want to list, it’s smart to consider all your options. If there isn’t a market for your products, you want to find that out before your store opens for business. That way, you’ll have time to make changes to your items so they’re more appealing, or to switch directions entirely.
Bluehost makes it easy to get started with WooCommerce web hosting. Simply choose the hosting plan that is right for your website needs, and then create or add your existing domain. We will automatically install WooCommerce on top of your WordPress website while also providing a free WooCommerce SSL to keep your site and transactions secure. Setup takes only a few minutes and then you can begin selecting a theme for your online store. Shortly after you've selected a WooCommerce theme, you can begin adding your products and payment information.
Selecting the right products to sell on your store is one of the most important decisions you’ll make. Even if you already have an idea for the kind of items you want to list, it’s smart to consider all your options. If there isn’t a market for your products, you want to find that out before your store opens for business. That way, you’ll have time to make changes to your items so they’re more appealing, or to switch directions entirely.
Particularly if you’re running Magento on your own servers, you could have complete freedom over the look, feel, and functionality of your store and you don’t have to rely on your solution provider to make changes to the site. That said, it also means that you’re in charge of maintaining and updating your servers and store, which requires an in-house team or agency. If you’re not up for all that, you may want to consider the Cloud Edition that Magento launched earlier this year.
eCommerce is the fastest growing retail market projected to hit $4.058 trillion in sales in 2020. Mobile commerce, or mcommerce, is a rapidly growing new avenue of eCommerce that’s mostly driven by the expanding market and influence of smartphones and millennials’ comfort with shopping online. In 2016, the mcommerce sector enjoyed a 39.1% increase in sales compared to the previous year.

Every time you hit the "download" button, a new SINGLE USE license for that particular song, on that particular project, is generated. So, if you’re going to use a song multiple times for different projects, just hit the download button again, for however many times you use it. This does two things: (1) It keeps you legal with licensing on all of your projects, and (2) it allows us to pay our amazing artists properly.


For self-hosted, you’ll be running your site on your own server, so you have full control over management and maintenance. This means that if you want to make updates to the main code of your site, you’re able to do that on your end without relying on another company or web host to process your request. You can do pretty much anything on your site if you’re running it on your own machine, and this makes self-hosting an attractive option for many.
Pinterest, for instance, has Buyable Pins that enable merchants to sell products featured on their Pinterest page. According to the site, “Buyable Pins have a blue price tag, which tells people your product is in stock and available for purchase. People can easily spot these Pins all over Pinterest—in search results, in related Pins and on your business profile.”
When it comes to fraud, the biggest threat you have to watch out for is chargebacks. After all, most people pay online using their credit cards, either directly or through a payment processor such as PayPal. If a credit card is stolen, its owner can usually reverse unintended payments. However, some people also do this on purpose to avoid paying for their purchases.
Shopify is another strong ecommerce software option. Their mission is to make selling online as fast and simple as possible. They nailed that, but their SEO has some holes. Weak ranking performance, rigid URL structures and a WordPress plugin that uses iFrames highlights my concerns with their SEO. Moreover,  you can’t customize Shopify’s checkout page.
A fully customizable frontend to showcase your style is just the start. Create online look books, true-to-life videos, and even interactive content through AR and VR technology. Then, bring it to life. Shopify’s universal POS powers pop-up shops, product drops, and live events. Sync products, inventory, and customer data automatically across all your channels and expressions.
Business to Business or B2B refers to electronic commerce between businesses rather than between a business and a consumer. B2B businesses often deal with hundreds or even thousands of other businesses, either as customers or suppliers. Carrying out these transactions electronically provides vast competitive advantages over traditional methods. When implemented properly, ecommerce is often faster, cheaper and more convenient than the traditional methods of bartering goods and services.
If you are selling physical goods, you'll need to consider how you're going to ship them. PayPal and other processors have worked with shipping merchants, including USPS and UPS, to offer one-stop postage processing. You will also need to research your state laws to determine if you are required to obtain a permit for selling online, or if you need to collect sales tax for your state or municipality.
Thanks, most of all, to you - our amazing community! From the volunteers who helped us maintain the site and bring new artists on board, to the curators and bands whose contributions diversified our collections, to our funders, to the folks that used the site everyday and made it the legendary corner of the web that it truly was. It was an amazing nine years, and we are extremely proud of what we’ve accomplished together.
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