E-commerce personalization software – helps companies customize their online content and messaging to better target users and influence their purchasing behavior. It can be used to provide recommendations and to deliver messages at critical stages of the buying process. For instance, when users try to close a webpage, they will get a popup window which is meant to convince them to stay on the page.

Ecommerce allows consumers to electronically exchange goods and services with no barriers of time or distance. Electronic commerce has expanded rapidly over the past five years and is predicted to continue at this rate, or even accelerate. In the near future the boundaries between "conventional" and "electronic" commerce will become increasingly blurred as more and more businesses move sections of their operations onto the Internet.

WooCommerce is free to download and easy to setup, making it ideal for the small business using a WordPress website. The interface is modern and intuitive and creates beautiful websites using extensive and mobile-friendly themes. Plenty of add ons such as Instagram integration, table rate shipping and wholesale pricing can be purchased if businesses want to take it up a notch. It’s by far one of the best options for small businesses, due to its affordability and ease of content creation on WordPress to bridge the gap between content and commerce. 


For those seeking something in between Magento Go and Magento Enterprise, Magento Community is your go-to. It is free with paid extensions, features mobile integration, plenty of themes, and multi-store functionality. Magento Community will best serve retailers with high traffic and a large inventory and is ideal for mid-sized to upper retailers. Essential, with a series of extensions and excellent programming, retailers can achieve an Enterprise level site and a sophisticated ecommerce experience.
The contemporary e-commerce trend recommends companies to shift the traditional business model where focus on "standardized products, homogeneous market and long product life cycle" to the new business model where focus on "varied and customized products". E-commerce requires the company to have the ability to satisfy multiple needs of different customers and provide them with wider range of products.

Business-to-administration (B2A) refers to transactions conducted online between companies and public administration or government bodies. Many branches of government are dependent on e-services or products in one way or another, especially when it comes to legal documents, registers, social security, fiscals and employment. Businesses can supply these electronically. B2A services have grown considerably in recent years as investments have been made in e-government capabilities.


Next up, ThemeForest is a massive repository for WordPress themes, and even features its own WooCommerce section. Inside, you’ll find hundreds of premium themes for the ecommerce platform, targeting a broad range of niches. If you’re looking for a theme that includes features relevant to your particular industry, ThemeForest is probably the right place to look.
3dcart has no transaction fees, which is always a big plus. It also offers both a mobile front-end and a mobile back-end. What’s interesting is that it also has a full suite of web store related services, like SEO or Facebook marketing. That’s not common for a shopping cart provider but could come in handy. I would advise you to look at some other pages on the site as well, since there are some excellent resources there (like a shopping search engine comparison).
Lightspeed Retail is a complete point of sale and inventory management tool that's easy to set up and even easier to use. Used by over 50, 000 businesses across the globe, Lightspeed has helped customers increase their profit by up to 20% in their first year.It simplifies time-consuming tasks like inventory and employee management, so you can focus on taking care of your customers and growing your business. Access detailed sales reports in minutes and easily identify best-selling items or use the built-in customer profiles to provide personalized service that will increase customer loyalty. More than just a cash register, this cloud-based iPad point of sale system allows you to manage your store from anywhere and instantly access your data, so you can benefit from all the tools and knowledge you need to take your store to the next level. Inventory management - Easily create product variations such as size, color and material by using the efficient matrix system. - Combine purchasing, transferring and multiple vendors into one master order. - Process special orders, layaways and work orders. - Create, track, and assign serial numbers to products. - Bundle individual items to sell them as a package. Free Onboarding & 24/7 Support - Benefit from a dedicated team who help you get started in a 1:1 session. - Get live chat support with our support heros located around the world. Reporting - Track sales and inventory numbers with reports that make it easy to see sales, profits and changes over time. - Identify opportunities for growth and business improvement. - Learn which employees are your top performers. - Get a clear view of your customers’ needs and shopping habits. Customers - Track sales history for a more efficient shopping experience and more personalized sales approach. - Record customer information and use it to inform them about deals or new arrivals. Employees - Intuitive, easy-to-learn interface for your employees. - Create a simple and logical workflow that suits your business. - Track sales by employee and access performance reports for your staff. - Control employee access to information such as refunds, the ability to edit products and pricing, or view sales data. Hardware & payments - Integrate your system with hardware such as barcode scanners and cash drawers to reduce checkout times. - Reduce credit card fraud with EMV. - Accept major credit card and Apple Pay®. Integrations - Sell in-store and online with Lightspeed’s fully integrated eCommerce solution, Lightspeed eCom. - Our network of over 250 integration partners allows you to tailor Lightspeed to your business’ needs. Questions? You can always reach our friendly team of specialists by calling 1 855 251 0441 or by going to our support center for helpful tips, training videos and system updates. Lightspeed Retail is a perfect fit for industries such as: apparel, footwear, bike, vape, jewelry, pet, sporting goods, home decor.
An ecommerce platform is not a "one size fits all" solution that will work for everyone. All the ecommerce platforms discussed in this article are built for different kinds of business requirements. The pros and cons outlined are not about what's wrong with them. The curated list is designed to help you make a calculated decision and choose a platform that serves your needs best.
Even though they all have these knowledge bases, along with blogs, FAQs and other documentation, Shopify and Bigcommerce have the most users, making them far superior regarding knowledge base content. Why is this the case? Simple. Since more people are discussing the systems, by default, more questions have been asked and more answers have been posted.
Last but not least, there are the transaction fees. In essence, whenever you sell something with either of the platforms, they will charge you a small fee (for processing the payment, delivering the money to your account, etc.). Those fees change quite often, so I won't get into that here, but just be aware that they exist. Usually, they sit around 2%-3% per transaction but make sure to check the exact numbers before signing up with either of the platforms.
Why do you think it is crucial to decide if you want to open source vs SaaS? I agree with you – but I want to understand your reasoning. In no scenario, do you actually own the platform. You’re either dependent on a dev or the SaaS company. Ive worked with people that have run sites on their own servers using open source and you need additional resources to manage it (like IT). Might not be worth it for some folks.
This means your store won’t just look good with Squarespace: it’ll pack a punch too! But if you want speedy growth on a large scale, you might find Squarespace too small too soon. With no app store, you’re totally reliant on the inhouse features and tools provided by Squarespace. Shipping and payment options are also limited when compared to Shopify and BigCommerce.
WooCommerce is an interesting option for small business. It connects right into WordPress. Small business owners who already use WordPress for their website will find a lot to love with WooCommerce and there is a lot of flexibility when the requirements of the business grow. Thanks to strong third-party development support and easily-available Woo developers, it’s definitely one of the best ecommerce platforms out there. 
At Automattic and #WooCommerce, everybody works from the location they choose, including beautiful Bailey, Colorado. Want to team up with us and make the web (and the world) a better place? We're hiring. Apply today at http://automattic.com/work-with-us/?utm_campaign=coschedule&utm_source=twitter&utm_medium=WooCommerce … #worldwidewoopic.twitter.com/7Z67C85ejA
My only question about Salesforce's recent revenue announcement is why the company described the vast majority of its nonprofessional services revenues as "subscription and support." Proserv revenues were appropriately small, at $224 million, while subscription and support was $3.17 billion, or 26 percent more than the same quarter a year earlier. Nice going, by the way. [More...]
The songs are available for streaming or downloading — some even in high resolution — and the site offers a copious amount of helpful background info for your perusal. If you’re curious what a rondo is or what defined Chopin’s style, you can learn all that here. Musicians may also be delighted to learn that the site provides sheet music, so if you find yourself falling in love with a particular piece, you can follow along or even learn to play it.
But, the devil is in the details. At the end of the day, Shopify seems like a more laser-focused solution. Everything that Shopify offers is geared at making your online store more functional and easy to use. With WooCommerce, the platform is extremely feature-rich and it doesn't lack any specific eCommerce features. However, it's still an add-on to WordPress, making it more complex to configure.
Miva’s unique hybrid SaaS technology combines the ease of use and trusted security of SaaS with the flexibility and rich functionality found in Open Source and On-Premise systems. Miva’s native functionality includes a rich assortment of shopping and merchandising tools that reduce the need for third-party plug-ins. With Miva, merchants can operate B2B and B2C sales through a single website, displaying products and offering promotions tailored to specific customer groups.

However, e-commerce lacks human interaction for customers, especially who prefer face-to-face connection. Customers are also concerned with the security of online transactions and tend to remain loyal to well-known retailers.[65] In recent years, clothing retailers such as Tommy Hilfiger have started adding Virtual Fit platforms to their e-commerce sites to reduce the risk of customers buying the wrong sized clothes, although these vary greatly in their fit for purpose.[71] When the customer regret the purchase of a product, it involves returning goods and refunding process. This process is inconvenient as customers need to pack and post the goods. If the products are expensive, large or fragile, it refers to safety issues.[64]
1995: Thursday 27 April 1995, the purchase of a book by Paul Stanfield, Product Manager for CompuServe UK, from W H Smith's shop within CompuServe's UK Shopping Centre is the UK's first national online shopping service secure transaction. The shopping service at launch featured W H Smith, Tesco, Virgin Megastores/Our Price, Great Universal Stores (GUS), Interflora, Dixons Retail, Past Times, PC World (retailer) and Innovations.

Magento is an open-source platform offering maximum flexibility as well as third party integration. It comes with an abundance of features other platforms are missing, including multiple locations, sites, languages, and currencies. Magento also happens to be very scalable and it suited to grow your small or enterprise business to a thriving online store.
Hey Darren; that’s really a fantastic article! I assume you’ve put a lot of effort into that but believe me that’s the best comparison of eCommerce platforms I’ve seen so far 🙂 One question popped up on my mind. Do you believe that an eCommerce platform lacks certain competencies if a merchant using that platform needs external apps to support his/her store? I work for an app developer company – so I may be subjective in that sense – but for me eCommerce apps add a lot of value on top of the standard offering of the platforms. For instance, we provide AI powered personalization for the eCommerce websites. An eCommerce platform’s development team do not need to bother creating these competencies in house – and they may not succeed – as this is not their expertise. I’d love to hear about your thoughts 🙂
OpenCart also has multi-store support that lets you stay on top of different stores from a single interface. This functionality lets you set products for different stores, use specific themes for each online store, and localise your websites. Product options and attributes are also quite flexible with OpenCart, and the solution lets you add extra product variables.
When the Oculus Rift launched in 2014, industry stakeholders speculated that the new, high-end in-home virtual reality headset would disrupt the entertainment industry. Just four years later, the technology has reached a crossroads, still lacking adoption by mainstream consumers. In a recent survey, 25 percent of broadband households indicated they were familiar with some type of VR technology, but just 8 percent actually owned a headset. [More...]
3dcart has no transaction fees, which is always a big plus. It also offers both a mobile front-end and a mobile back-end. What’s interesting is that it also has a full suite of web store related services, like SEO or Facebook marketing. That’s not common for a shopping cart provider but could come in handy. I would advise you to look at some other pages on the site as well, since there are some excellent resources there (like a shopping search engine comparison).
Because of its simplicity and ease of use, Shopify is ideal for small businesses. It’s also affordable, with Shopify Lite starting as low as $9 per month. Shopify’s themes are abundant and very aesthetically pleasing. Smaller inventories will benefit from the features and the top-rated support. Although Shopify lacks powerful blogging and content-creation capabilities, it can easily be integrated with CMS’s like WordPress (they even developed a plugin to integrate the two!).
CoreCommerce has a huge range of plans available, more than most other platforms. This makes it suitable for just about any business looking to break into ecommerce and start up a store. The amount of choices can be a bit dizzying, though, and CoreCommerce’s own website is not the most appealing. This reflects poorly on the options it can give to its customers.
There are also online advertising laws that protect consumer privacy and ensure truthful marketing practices online. As an e-commerce business, online advertising is a major part of your strategy. Over the past decade, federal and state governments have passed new online advertising laws. As you expand into online marketing, it is important to be familiar with these. The CAN-SPAM Act, for instance, sets the rules for advertising through email, the most important rule being that consumers must be able to opt out of messages from businesses.
CUSTOMER SERVICE – Additionally, with a commercial solution you benefit from the support structure. Open source solutions such as WordPress are often community driven and you are therefore dependent on that community to provide support. While that can also work very well – if you are in desperate need of help at 3 am on a Sunday, it’s nice to have a guarantee it will be there.
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