Changing buyer behavior is forcing companies and e-commerce vendors to adapt to new ways of shopping. For instance, millennials and members of Gen Z tend to combine multiple ways to find, compare, choose, and buy products. For each step in their decision process, they may use online or offline channels (like stores, events, or public advertising). E-commerce software providers and their customers will need to find ways to engage and influence buyers both online and offline.
Electronic commerce or ecommerce is a term for any type of business, or commercial transaction, that involves the transfer of information across the Internet. It covers a range of different types of businesses, from consumer based retail sites, through auction or music sites, to business exchanges trading goods and services between corporations. It is currently one of the most important aspects of the Internet to emerge.
After the SWOT analysis is done, see how it fits into your overall vision. Where do you see your business in five years? In 10 years? This will help you set business objectives for the current year, for sales, profits, customers, traffic, new systems and new staff. After the objectives are set, you can set a strategy into place yourself or hire an e-commerce consultant to help you.
WooCommerce has attracted significant popularity because the base product, in addition to many extensions and plugins, is free and open-source. In 2018, WooCommerce has near 330 extensions and over 1,000 plugins.[22] In addition, there are thousands of paid add-ons for fixed prices. Many Premium Themes now offer capability with WooCommerce as well as plugins that make a theme framework compatible.[23]
Below are a few of our favorites, so you can keep the tunes going even when your car rounds the next bend or Comcast decides to cut you off. Many of these sites are void of Billboard artists like Taylor Swift and Kendrick Lamar, but if you look in the right spots, you’ll find a few hits from some big names, along with scores of independent artists that should keep your ears happy and your wallet heavy.

Because of the limited storage space offered by Volusion, this particular platform might not be ideal for huge companies. Exceeding the storage space offered results in large fees which is not ideal for a large, enterprise level business. Volusion is highly customizable and jam packed with features with five different plans suitable for many different size businesses. Their premium plan (the highest plan they offer) is around $135 per month.


WooCommerce is free to download and easy to setup, making it ideal for the small business using a WordPress website. The interface is modern and intuitive and creates beautiful websites using extensive and mobile-friendly themes. Plenty of add ons such as Instagram integration, table rate shipping and wholesale pricing can be purchased if businesses want to take it up a notch. It’s by far one of the best options for small businesses, due to its affordability and ease of content creation on WordPress to bridge the gap between content and commerce. 

Version 1.2.0 of WooCommerce Blocks is now available as a feature plugin. It’s the easiest, most flexible way to display your products on posts and pages! Using the original “Products Block”, your displayed products can be filtered by category, sale status, or a variety of other fields. You can even make a custom list of handpicked products to display.
Site123’s pricing model is simple: you can get started for free, with 500MB of storage, 1GB of bandwidth per month, as long as you don’t need to use your own domain name (free sites are hosted on Site123 subdomains). However, you won’t be able to engage in eCommerce until you upgrade to the Premium plan. For $9.80 per month, a free domain is included for one year, you’re provided with an ample 10GB of storage and 5GB of bandwidth, Site123 branding is removed and you can sell as many items as you wish.

The definition of e-commerce includes business activities that are business-to-business (B2B), business-to-consumer (B2C), extended enterprise computing (also known as "newly emerging value chains"), d-commerce, and m-commerce. E-commerce is a major factor in the U.S. economy because it assists companies with many levels of current business transactions, as well as creating new online business opportunities that are global in nature.

An ecommerce platform is not a "one size fits all" solution that will work for everyone. All the ecommerce platforms discussed in this article are built for different kinds of business requirements. The pros and cons outlined are not about what's wrong with them. The curated list is designed to help you make a calculated decision and choose a platform that serves your needs best.

After the SWOT analysis is done, see how it fits into your overall vision. Where do you see your business in five years? In 10 years? This will help you set business objectives for the current year, for sales, profits, customers, traffic, new systems and new staff. After the objectives are set, you can set a strategy into place yourself or hire an e-commerce consultant to help you.
OpenCart. OpenCart could be a great choice for small businesses without tech savvy employees. OpenCart is very simple to install and start using. It runs very quickly using simple code. OpenCart allows you to set advanced user privileges and separate access for users and groups. A simple code also has drawbacks; often for sale extensions and themes may not be up-to-date with security standards. 
WooCommerce is free to download and easy to setup, making it ideal for the small business using a WordPress website. The interface is modern and intuitive and creates beautiful websites using extensive and mobile-friendly themes. Plenty of add ons such as Instagram integration, table rate shipping and wholesale pricing can be purchased if businesses want to take it up a notch. It’s by far one of the best options for small businesses, due to its affordability and ease of content creation on WordPress to bridge the gap between content and commerce. 

Electronic commerce or ecommerce is a term for any type of business, or commercial transaction, that involves the transfer of information across the Internet. It covers a range of different types of businesses, from consumer based retail sites, through auction or music sites, to business exchanges trading goods and services between corporations. It is currently one of the most important aspects of the Internet to emerge.
Payment gateway software is usually delivered pre-integrated as part of an e-commerce platform. This type of software can also be used separately by companies who do not want to limit their options to the integrations provided by e-commerce vendors. While most providers of e-commerce platforms offer integration with the most popular payment gateways, other options may be preferable, especially for markets that aren't well served by the main players.
Shopify may come second when we look at the overall volume of SEO features available, but there's certainly no shame in the way that it presents content. It also handles basic SEO practices like meta information and site copy with ease. So long as your business is producing quality content, there's no reason to suggest you won't enjoy great results and strong user engagement.
You can also get a range of child themes for Storefront in case you want to customize the look of your store further. Most of the child themes are available at $39 a piece (occasionally, though, there are themes with price tags as high as $119). If you're a developer with ecommerce clients, they have a package for $399 where you get all of the themes in the library.
That said, if you take a look at a comparison on Google Trends, there's only one clear winner in terms of what people are searching and how many of them show interest in the popular consumer ecommerce solutions, but let's hold off on this for a minute. First, have a look at the popularity chart between five of our featured tools: Bigcommerce, Volusion, Big Cartel, 3dcart, Ecwid, across the past 12 months:
The world of dropshipping is often considered the easiest way to sell products online. The biggest difference between drop shipping and the standard retail model is that in drop shipping, the selling merchant doesn't stock his own inventory.  Instead, the merchant purchases inventory as needed from a third party – usually dropshipping wholesalers or manufacturers – to fulfil orders.

PayMotion is an award-winning, end-to-end solution for selling products and services online. Through a cloud-based platform, we enable businesses to create customized checkouts, accept a variety of payment methods, localize carts for better conversions, maximize subscriptions and recurring billing, send customized transaction communications, track and manage reselling and integration partners and more. This is combined with PCI DSS Lever 1 Certification, fraud mitigation and free multilingual customer billing support for you and your customers. PayMotion is the complete payment engine of your technology stack with APIs allowing you to integrate the platform's extensive reporting features into your other business platforms.

Another way to analyze popularity is to tie it in with where customers are going when they leave a certain ecommerce platform. The reason this is interesting is that it gives you an indicator of which of the companies have kept up with technologies and made improvements to bring in additional customers. A quick market share search on Shopify shows that the Shopify company is gaining most of its customers from Bigcommerce, Big Cartel, and Volusion. Bigcommerce is still stealing some customers from Shopify, but it used to be the number one place that people would go after Shopify. We assume it's because of the Bigcommerce pricing.
Any viable ecommerce software will enable customers to buy your products and services from your online store. Where solutions differ is the degree to which they can unify and leverage both front and back-office applications with both their unique and shared data. Ecommerce platforms provide the unification of core business processes, where businesses can gain complete visibility across their company and ultimately meeting their most discerning customers' expectations. An ecommerce platform should:
LemonStand is a refreshingly customizable cloud based eCommerce platform that helps fast growing retail brands and subscription eCommerce companies create beautiful online stores that stand out from the crowd and sell more. Features an infinitely flexible storefront design engine, including the ability to check out on your own domain, customize the entire checkout process and even A/B test different designs. Comes with built-in features to sell standard one-time products, or recurring subscriptions without requiring an extra app. You can even sell both seamlessly together to maximize revenue and growth. A full featured content management system (CMS) and blog is built-in to enable advanced and integrated content marketing from a single platform And there are no transaction fees or penalties for using your payment processor of choice.
Live Music Archive is essentially a partnership between Internet Archive and etree.org, a community dedicated to providing high-quality, lossless versions of live concerts. You can think of it as a bootlegger’s paradise given the site’s sheer abundance of concert material, much of which focuses on jam bands such as the Grateful Dead, String Cheese Incident, and Sound Tribe Sector 9. Still, there are a host of other bands to choose from — The Smashing Pumpkins, Jack Johnson, Animal Collective, etc. — along with plenty of genres to browse, ranging from jazz to reggae.

Bigcommerce also has a nice library of themes for you, divided into multiple categories, and all of them responsive and fully customizable. They were developed to establish a more modern, fluid user experience, utilizing cool new merchandising features for categorization and differently sized catalogs. There are both free and paid options available, and I have to say that those free ones really are attractive-looking.


Ecommerce allows consumers to electronically exchange goods and services with no barriers of time or distance. Electronic commerce has expanded rapidly over the past five years and is predicted to continue at this rate, or even accelerate. In the near future the boundaries between "conventional" and "electronic" commerce will become increasingly blurred as more and more businesses move sections of their operations onto the Internet.

Among emerging economies, China's e-commerce presence continues to expand every year. With 668 million Internet users, China's online shopping sales reached $253 billion in the first half of 2015, accounting for 10% of total Chinese consumer retail sales in that period.[43] The Chinese retailers have been able to help consumers feel more comfortable shopping online.[44] e-commerce transactions between China and other countries increased 32% to 2.3 trillion yuan ($375.8 billion) in 2012 and accounted for 9.6% of China's total international trade.[45] In 2013, Alibaba had an e-commerce market share of 80% in China.[46] In 2014, there were 600 million Internet users in China (twice as many as in the US), making it the world's biggest online market.[47] China is also the largest e-commerce market in the world by value of sales, with an estimated US$899 billion in 2016.[48]
BigCommerce is the world’s fastest-growing e-commerce platform, powering more than 90,000 stores. You’ll get everything you need to create a successful online store, including a securely hosted site, shopping cart, product catalog and more. Themes and point-and-click design features make it easy to build a gorgeous site without any design or technical skills, while powerful built-in marketing and conversion optimization tools help you promote your business and sell more.

Founded in 1997, 3dcart is a complete and robust eCommerce platform designed to help online store owners thrive in a competitive market. With hundreds of features built directly into its software, merchants can effectively open, operate and maintain a successful eCommerce website with relative ease and efficiency. 3dcart currently powers more than 17,500 global merchants, and its support team is always available, at no additional cost, 24/7/365. 3dcart is an Inc. 5000 company, a Visa PCI Certified provider and a pioneer in mobile commerce and social media marketing. Fully scalable and completely customizable, 3dcart continues to be the solution of choice by industry experts all over the world.

WooCommerce is the most popular WordPress eCommerce plugin. And it's available for free. Packed full of features, perfectly integrated into your self-hosted WordPress website. Add powerful shop facilities to your WordPress website with our free eCommerce plugin. Powering over 24% of all online shops, WooCommerce helps you sell anything. Beautifully.
According to our reports from readers, this spikes your rates up to around $900 to $1,500 per month. It's still unclear how this will affect those businesses who plan on remaining in the lower tiered pricing plans, but one thing is certain: Customers that surpass certain revenue points are not happy with Bigcommerce. We would put them on the bottom of our list if your company will end up with one of the most expensive plans.

WooCommerce was designed specifically for WordPress, one of the most powerful and respected building platforms in use today. With the fundamentals handled by WordPress, WooCommerce then takes the guesswork out of creating your online store, by handling everything from inventory management to payment methods and even your store's overall appearance.
Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle although it may also use other technologies such as e-mail. Typical e-commerce transactions include the purchase of online books (such as Amazon) and music purchases (music download in the form of digital distribution such as iTunes Store), and to a less extent, customized/personalized online liquor store inventory services.[1] There are three areas of e-commerce: online retailing, electric markets, and online auctions. E-commerce is supported by electronic business.[2]
You can see why Shopify scored top marks in this area. Features like these don’t just make running your online store possible – they make it easy and enjoyable too. Put simply, Shopify was designed to help people build an online store. That’s why it’s packed with these high quality sales features, which were specially created to support your ecommerce business.
Research from BigCommerce has found that Americans are about evenly split on online versus offline shopping, with 51% of Americans preferring e-commerce and 49% preferring physical stores. However, 67% of millennials prefer shopping online over offline. According to Forbes, 40% of millennials are also already using voice assistants to make purchases, with that number expected to surpass 50% by 2020.

Shopify may come second when we look at the overall volume of SEO features available, but there's certainly no shame in the way that it presents content. It also handles basic SEO practices like meta information and site copy with ease. So long as your business is producing quality content, there's no reason to suggest you won't enjoy great results and strong user engagement.
For those seeking something in between Magento Go and Magento Enterprise, Magento Community is your go-to. It is free with paid extensions, features mobile integration, plenty of themes, and multi-store functionality. Magento Community will best serve retailers with high traffic and a large inventory and is ideal for mid-sized to upper retailers. Essential, with a series of extensions and excellent programming, retailers can achieve an Enterprise level site and a sophisticated ecommerce experience.
But that wasn’t the only factor that led to its failure. According to ABC News, “during its first holiday shopping season after going public, the site was swamped with orders, as were other online toy sites. EToys sold more than any of its competitors, but the publicity over late shipments dogged the company. Analysts say it also made customers wary of holiday Web shopping during the 2000 holiday season.” 

When the Oculus Rift launched in 2014, industry stakeholders speculated that the new, high-end in-home virtual reality headset would disrupt the entertainment industry. Just four years later, the technology has reached a crossroads, still lacking adoption by mainstream consumers. In a recent survey, 25 percent of broadband households indicated they were familiar with some type of VR technology, but just 8 percent actually owned a headset. [More...]
In 2013, Brazil's e-commerce was growing quickly with retail e-commerce sales expected to grow at a double-digit pace through 2014. By 2016, eMarketer expected retail e-commerce sales in Brazil to reach $17.3 billion.[49] India has an Internet user base of about 460 million as of December 2017.[50] Despite being third largest user base in world, the penetration of Internet is low compared to markets like the United States, United Kingdom or France but is growing at a much faster rate, adding around 6 million new entrants every month.[citation needed] In India, cash on delivery is the most preferred payment method, accumulating 75% of the e-retail activities.[51][citation needed] The India retail market is expected to rise from 2.5% in 2016 to 5% in 2020.[52]
An ecommerce platform is not a "one size fits all" solution that will work for everyone. All the ecommerce platforms discussed in this article are built for different kinds of business requirements. The pros and cons outlined are not about what's wrong with them. The curated list is designed to help you make a calculated decision and choose a platform that serves your needs best.
Hey Darren; that’s really a fantastic article! I assume you’ve put a lot of effort into that but believe me that’s the best comparison of eCommerce platforms I’ve seen so far 🙂 One question popped up on my mind. Do you believe that an eCommerce platform lacks certain competencies if a merchant using that platform needs external apps to support his/her store? I work for an app developer company – so I may be subjective in that sense – but for me eCommerce apps add a lot of value on top of the standard offering of the platforms. For instance, we provide AI powered personalization for the eCommerce websites. An eCommerce platform’s development team do not need to bother creating these competencies in house – and they may not succeed – as this is not their expertise. I’d love to hear about your thoughts 🙂
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