But, the devil is in the details. At the end of the day, Shopify seems like a more laser-focused solution. Everything that Shopify offers is geared at making your online store more functional and easy to use. With WooCommerce, the platform is extremely feature-rich and it doesn't lack any specific eCommerce features. However, it's still an add-on to WordPress, making it more complex to configure.
Tracey Wallace is the Editor-in-Chief at BigCommerce, where she covers all things ecommerce: marketing, design, development, strategy, plus emerging trends, including omnichannel and cloud replatforming. She is often featured in publications, such as Forbes, Entrepreneur, Mashable, and ELLE, along with leading BigCommerce partners like HubSpot and Square. She launched her career in ecommerce with Y-Combinator backed Shoptiques.
Even with all the advantages of Shopify mentioned above, there are some downsides with the platform. The most prominent downside is the additional transaction fee you'll be liable to pay if you don't use Shopify Payment. Moreover, plenty of useful and practical extensions require additional investment. Perhaps most challenging is "Liquid," Shopify's own coding language, which requires ecommerce store owners to pay an incremental price for customization.
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