That said, if you take a look at a comparison on Google Trends, there's only one clear winner in terms of what people are searching and how many of them show interest in the popular consumer ecommerce solutions, but let's hold off on this for a minute. First, have a look at the popularity chart between five of our featured tools: Bigcommerce, Volusion, Big Cartel, 3dcart, Ecwid, across the past 12 months:
Lightspeed Retail is a complete point of sale and inventory management tool that's easy to set up and even easier to use. Used by over 50, 000 businesses across the globe, Lightspeed has helped customers increase their profit by up to 20% in their first year.It simplifies time-consuming tasks like inventory and employee management, so you can focus on taking care of your customers and growing your business. Access detailed sales reports in minutes and easily identify best-selling items or use the built-in customer profiles to provide personalized service that will increase customer loyalty. More than just a cash register, this cloud-based iPad point of sale system allows you to manage your store from anywhere and instantly access your data, so you can benefit from all the tools and knowledge you need to take your store to the next level. Inventory management - Easily create product variations such as size, color and material by using the efficient matrix system. - Combine purchasing, transferring and multiple vendors into one master order. - Process special orders, layaways and work orders. - Create, track, and assign serial numbers to products. - Bundle individual items to sell them as a package. Free Onboarding & 24/7 Support - Benefit from a dedicated team who help you get started in a 1:1 session. - Get live chat support with our support heros located around the world. Reporting - Track sales and inventory numbers with reports that make it easy to see sales, profits and changes over time. - Identify opportunities for growth and business improvement. - Learn which employees are your top performers. - Get a clear view of your customers’ needs and shopping habits. Customers - Track sales history for a more efficient shopping experience and more personalized sales approach. - Record customer information and use it to inform them about deals or new arrivals. Employees - Intuitive, easy-to-learn interface for your employees. - Create a simple and logical workflow that suits your business. - Track sales by employee and access performance reports for your staff. - Control employee access to information such as refunds, the ability to edit products and pricing, or view sales data. Hardware & payments - Integrate your system with hardware such as barcode scanners and cash drawers to reduce checkout times. - Reduce credit card fraud with EMV. - Accept major credit card and Apple Pay®. Integrations - Sell in-store and online with Lightspeed’s fully integrated eCommerce solution, Lightspeed eCom. - Our network of over 250 integration partners allows you to tailor Lightspeed to your business’ needs. Questions? You can always reach our friendly team of specialists by calling 1 855 251 0441 or by going to our support center for helpful tips, training videos and system updates. Lightspeed Retail is a perfect fit for industries such as: apparel, footwear, bike, vape, jewelry, pet, sporting goods, home decor.
E-commerce is conducted using a variety of applications, such as email, online catalogs and shopping carts, EDI, the File Transfer Protocol, web services, and mobile devices. This includes business-to-business activities and outreach, such as using email for unsolicited ads -- usually viewed as spam -- to consumers and other business prospects, as well as sending out e-newsletters to subscribers and SMS -- short message service -- texts to mobile devices. More companies now try to entice consumers directly online, using tools such as digital coupons, social media marketing and targeted advertisements.
Shopify, Big Commerce, Magento, IBM Commerce and Demandware have all been approved for Pinterest Buyable Pins. Would rather have Woocommerce be one of the first to get approved than one of the last. I have a major Pinterest Board and most of my traffic comes from Pinterest. Having Buyable Pins is not an option but a necessity at this point for my existing store.
Targeted marketing. With access to such a wealth of customer data and an opportunity to keep an eye on customer buying habits as well as the emerging industry trends, eCommerce businesses can stay agile and shape their marketing efforts to provide a better-tailored experience and find more new customers. Just consider for a moment that you have a chance to address thousands of your customers by their first name; that is something already.
cleverbridge provides ecommerce and subscription management solutions for monetizing digital goods, online services and SaaS. Our cloud-based ecommerce platform simplifies recurring billing, optimizes the customer experience and offers comprehensive global compliance and payment capabilities. Leveraging cleverbridge expertise, technology and services, our B2C and B2B clients acquire more customers, improve retention and grow their revenue in international markets. cleverbridge is headquartered in Cologne, Germany with offices in Chicago, San Francisco, Tokyo and Taipei. cleverbridge was named a 2018 European IT and Software Excellence Awards Finalist (Small and Medium-sized Enterprise Solution of the Year); 2017 V3 Technology Awards Finalist (Best Business Application); 2017 SaaS Awards Finalist (Best SaaS Product for Ecommerce); and named an Accel EuroScape Top 100 Most Promising SaaS Company in Europe. The company was also named a 2016 SIIA CODiE Awards Finalist (Best Subscription Management Solution) and identified as a “High Performer” in the G2 Crowd Grid for Ecommerce Platforms, based on customer satisfaction and market presence.
OpenCart. OpenCart could be a great choice for small businesses without tech savvy employees. OpenCart is very simple to install and start using. It runs very quickly using simple code. OpenCart allows you to set advanced user privileges and separate access for users and groups. A simple code also has drawbacks; often for sale extensions and themes may not be up-to-date with security standards. 
Magento is established as the global market leader for online retailers, commanding a whopping 20% of the total eCommerce marketplace, and it now supports over 250,000 businesses with its platform – in comparison, the closest rival has just 11% market share. Aside from leading the pack, it’s fully customisable appearance and functionality make it ideal for almost any business. With regular updates and a huge support community, Magento is head and shoulders above any other eCommerce platform in our opinion.
We’ve rated the top ecommerce platforms at least four stars out of five in our ecommerce comparison chart. You don’t need any coding knowledge to build a stylish online store. This is not true of more complex self-hosted ecommerce software like WordPress and Magento (if you want to find out more about these advanced tools, visit our guide on best ecommerce software).
Sitting firmly at the “all inclusive” end of the market, Volusion is a feature-rich e-commerce platform with everything you could possibly need to run an effective e-commerce store. Like Shopify and Bigcommerce, the model is similar – you are effectively renting your store on a monthly basis, and in the process gaining access to the power and customization potential of the Volusion platform.
Since its inception, BigCommerce has more than 55,000 online stores to its credit and is lauded as one of the most prominent ecommerce software providers. From famous companies such as Martha Stewart & Toyota to many SMEs, BigCommerce has helped businesses of all sizes launch their online storefronts. For ecommerce storeowners who lack basic coding skills, the vast list of BigCommerce's built-in features come in really handy.
CUSTOMER SERVICE – Additionally, with a commercial solution you benefit from the support structure. Open source solutions such as WordPress are often community driven and you are therefore dependent on that community to provide support. While that can also work very well – if you are in desperate need of help at 3 am on a Sunday, it’s nice to have a guarantee it will be there.
Modern Omnichannel Retail Software for Branded Manufacturers and Retailers. Allow your teams to work smarter, stay agile, and drive connectivity. Stay ahead of consumer expectations, adapt to changing market conditions, and bring together your marketing, operations, and fulfillment systems to deliver truly personalized customer experiences across all channels with Kibo’s omnichannel retail solutions. Kibo eCommerce is the only leading solution developed in the smartphone and tablet era, with a mobile ready architecture that automatically creates higher converting responsive or adaptive sites from your main site theme. Kibo eCommerce software empowers your digital marketing teams to work smarter by quickly creating promotions, landing pages, and marketing content optimized for organic search and paid search conversion—all from a single user interface. Our drag and drop enterprise retail website builder and theming engine makes it easy to create unique brand experiences. Kibo's Real-Time Individualization solution helps you deliver engaging, consistent experiences across every touchpoint. Finally go beyond segmentation by revolutionizing the way your brand connects with consumers. Kibo RTI software takes personalization to new heights through intelligent on-site search and merchandising. Enable your teams to create and optimize personalized content across every buying touchpoint from websites and emails to mobile apps and in-store interfaces, without burdening your IT resources. Kibo Order Management software bridges the online and in-store divide by connecting inventory with your customers in real-time. Kibo's Distributed Order Management System evolves at the speed of your business allowing you to provide seamless customer experiences with an order fulfillment system that enables flexible, convenient, and cost-efficient delivery. Equip in-store and call center associates with inventory information across your network and customer data to make relevant recommendations. Simplify the challenge of in-store customer experience management by leveraging the Kibo Mobile Point of Commerce (mPOC) solution to provide save-the-sale and endless aisle capabilities.

At Automattic and #WooCommerce, everybody works from the location they choose, including beautiful Bailey, Colorado. Want to team up with us and make the web (and the world) a better place? We're hiring. Apply today at http://automattic.com/work-with-us/?utm_campaign=coschedule&utm_source=twitter&utm_medium=WooCommerce … #worldwidewoopic.twitter.com/7Z67C85ejA
As hard as it might be to believe, there are over 120 different shopping cart software platforms out there, and they all have their place in the market. We should know, after all, our work is to test them all out. And we've been doing that … a lot. So far, we've covered each of the top platforms in individual reviews plus created a comprehensive comparison chart looking through the most crucial traits of each platform. We've also ranked all platforms based on their SEO effectiveness.
BigCartel is a great platform for small businesses and creative independent ventures. They aim to make selling easy for small stores, with a “quick setup” feature that can get an ecommerce store up and running extremely quickly. They also have a range of free themes. Customizability isn’t super high, but apps and add-ons do allow for some flexibility.
For those who wish to start a multi-vendor store such as one on Amazon may find BigCommerce lacking some of the available support other ecommerce platforms provide with more integrated marketplace models. Another concern with BigCommerce may be the lack of free themes. With only 7 free themes, BigCommerce lags behind other ecommerce platforms, given the fact that most of them offer more than 20 free themes. But that doesn't change the fact that you get a multitude of premium themes and plenty of customization options to give your store a unique identity.
eCommerce refers to any form of business transaction conducted online. The most popular example of eCommerce is online shopping, which is defined as buying and selling of goods via the internet on any device. However, eCommerce can also entail other types of activities, such as online auctions, payment gateways, online ticketing, and internet banking.

For my money though, comparing SaaS and deployed platforms is a bit too big of an ask. Comparing Apples with Apples is a good ambition but by their nature you have two very different types of fruit there. Magento site performance, for example, is almost entirely dependent on how well set up the store is. A good Magento developer can make it sing – but it takes time and expertise…. As a SasS solution the variance between Shopify sites should be much smaller.


Webgility is a premium Ecommerce Operations and Accounting automation software designed for multi-channel ecommerce companies who use QuickBooks or Netsuite. Run your whole ecommerce business from a single app — Automate your accounting and sync your business data—including inventory, order management, and shipping—to your QuickBooks or Netsuite. All within one comprehensive app. Automate your accounting—and ditch the busywork — Easily and automatically post all of your sales directly into QuickBooks or Netsuite, knowing it’s timely, accurate, organized, and tax compliant. Create sales receipts or invoices, record expenses and fees, and fully reconcile—error-free. Manage orders—and improve customer satisfaction — Process orders faster. Easily search, sort, filter, import, and export multichannel orders. Manage cancellations and process and track returns and refunds. Automatically create purchase orders for out-of-stock items. Ship faster for less – Automatically connect orders to shipping carriers (FedEx, UPS, USPS) for instant rate comparison. Simply click to print shipping labels and pick lists, validate addresses, track shipments, and notify customers. Never oversell with accurate multichannel inventory — Instantly sync and update price and quantity between all sales channels and QuickBooks or Netsuite. Keep track of what products you have listed on what sales channel, what’s selling for what price, and when you need to order more. Gain valuable insights with powerful analytics — Learn actionable intelligence based on data insights to run your business with strategy instead of guesswork. See all channels, expenses, inventory, financial, and customer analytics to optimize operations and increase revenue.
A fully customizable frontend to showcase your style is just the start. Create online look books, true-to-life videos, and even interactive content through AR and VR technology. Then, bring it to life. Shopify’s universal POS powers pop-up shops, product drops, and live events. Sync products, inventory, and customer data automatically across all your channels and expressions.
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