Site123 is an eCommerce platform with a pricing system that is very easy to understand, and its standout feature is its sidebar-based website builder, which makes laying out pages much more efficient than traditional drag-and-drop builders. Site123 is the perfect option for those who want to get their store up and running without any development skills, and who want to be sure that they won’t be priced out of the market as they build their businesses.
To start an online business it is best to find a niche product that consumers have difficulty finding in malls or department stores. Also take shipping into consideration. Pets.com found out the hard way: dog food is expensive to ship FedEx! Then you need an ecommerce enabled website. This can either be a new site developed from scratch, or an existing site to which you can add ecommerce shopping cart capabilities.
E-commerce may take place on retailers' Web sites or mobile apps, or those of e-commerce marketplaces such as on Amazon, or Tmall from AliBaba. Those channels may also be supported by conversational commerce, e.g. live chat or chatbots on Web sites. Conversational commerce may also be standalone such as live chat or chatbots on messaging apps[73] and via voice assistants.[3]
Bigcommerce also has a nice library of themes for you, divided into multiple categories, and all of them responsive and fully customizable. They were developed to establish a more modern, fluid user experience, utilizing cool new merchandising features for categorization and differently sized catalogs. There are both free and paid options available, and I have to say that those free ones really are attractive-looking.

These are your typical online retailers. They can include apparel stores, homeware businesses, and gift shops, just to name a few. Stores that sell physical goods showcase the items online and enable shoppers to add the things they like in their virtual shopping carts. Once the transaction is complete, the store typically ships the orders to the shopper, though a growing number of retailers are implementing initiatives such as in-store pickup.


Optimize the look and feel of your site across devices easily and quickly. Go beyond beautiful to make mobile-first conversions intuitive with branded checkouts and payment gateways like Apple Pay, PayPal, or Shopify Pay’s one-click confirmation. Merge in-store retail with mobile browsing to capture and engage your customer at every step in the purchase process.
Logistics in e-commerce mainly concerns fulfillment. Online markets and retailers have to find the best possible way to fill orders and deliver products. Small companies usually control their own logistic operation because they do not have the ability to hire an outside company. Most large companies hire a fulfillment service that takes care of a company's logistic needs.[61]
WooCommerce is free to download and easy to setup, making it ideal for the small business using a WordPress website. The interface is modern and intuitive and creates beautiful websites using extensive and mobile-friendly themes. Plenty of add ons such as Instagram integration, table rate shipping and wholesale pricing can be purchased if businesses want to take it up a notch. It’s by far one of the best options for small businesses, due to its affordability and ease of content creation on WordPress to bridge the gap between content and commerce. 
However, e-commerce lacks human interaction for customers, especially who prefer face-to-face connection. Customers are also concerned with the security of online transactions and tend to remain loyal to well-known retailers.[65] In recent years, clothing retailers such as Tommy Hilfiger have started adding Virtual Fit platforms to their e-commerce sites to reduce the risk of customers buying the wrong sized clothes, although these vary greatly in their fit for purpose.[71] When the customer regret the purchase of a product, it involves returning goods and refunding process. This process is inconvenient as customers need to pack and post the goods. If the products are expensive, large or fragile, it refers to safety issues.[64]

Hey Darren; that’s really a fantastic article! I assume you’ve put a lot of effort into that but believe me that’s the best comparison of eCommerce platforms I’ve seen so far 🙂 One question popped up on my mind. Do you believe that an eCommerce platform lacks certain competencies if a merchant using that platform needs external apps to support his/her store? I work for an app developer company – so I may be subjective in that sense – but for me eCommerce apps add a lot of value on top of the standard offering of the platforms. For instance, we provide AI powered personalization for the eCommerce websites. An eCommerce platform’s development team do not need to bother creating these competencies in house – and they may not succeed – as this is not their expertise. I’d love to hear about your thoughts 🙂
Fiverr – This is a “freelance services marketplace” that connects people (mostly entrepreneurs) with service providers who offer anything from graphic design and online marketing to translation and video development. As its name indicates, gig pricing on Fiverr starts at $5 USD, though depending on what you’re selling, that can go up to hundreds, even thousands of dollars.
We are excited to announce a new test release ( v 0.2.0 ) of our wc-admin feature plugin. If you haven’t heard about wc-admin, it is a new JavaScript-driven interface for managing your WooCommerce stores that is focusing on creating new and improved reports, a notifications system to help keep your store running smoothly, and a dashboard to monitor all the important key metrics of your site. You can read more about the background of the project in our Alpha announcement post – or watch the keynote from WooSesh.
Demandware Commerce delivers the speed, agility, innovation and superior economics required to master the new retail reality of constant and unpredictable change. Our enterprise retail solution is powered by a central cloud platform to drive consumer engagement across all devices, channels and geographies. Our cloud platform is open and extensible, and provides retailers with the enterprise scale required for complex operations. It includes a flexible retail data model with core commerce functions that remain consistent across user applications and channel delivery. It also includes a platform API that allows unique development without disrupting the flow of Demandware’s continuous updates. Demandware Commerce enables both business and technical users within a retail organization to work with intuitive commerce applications. Leveraging omni-channel merchandising and marketing functionality, retailers can develop unique capabilities and create engaging shopping experiences that differentiate their brand and convert consumers to buyers. Unique consumer experiences and business logic are stored centrally and can be quickly deployed across the retail enterprise through the commerce accelerator, a combination of reference applications, Open Commerce APIs and LINK integrations. With this combination, Demandware Commerce removes the barriers and complexities of traditional licensed and hosted software, and allows retailers to execute the strategic business initiatives that drive growth.
   The majority of the royalty-free music on this website is released under Creative Commons Licenses (CC-BY). You are free to use the (CC-BY) music (even for commercial purposes) as long as you include credit and link in your video (project) description or somewhere in your internet profile (blog, vlog, podcast, social network, etc.). You can find more detailed information about the credit and the link in every music/song page on the site.)
Product management — is essential for companies using e-commerce platforms, since they usually sell many types of products. A complex offering of products and services means that a lot of product data needs to be managed and maintained to ensure that the online store accurately represents what the company sells. Product information is also important to track sales and revenues by product, a mix of items, packages, or product types.
YoKart has a couple of downsides, though. Given the robust structure, customizing YoKart will require a developer with extensive knowledge of PHP. Also, it's not open source like Magento. The Startup and GoQuick Packages offer default themes. And, unlike Magento, YoKart is primarily focused on SMB, which means the needed features are already available in standard packages; for large scale enterprises, customization would be a must do.
In the end, WooCommerce gives you more SEO-specific options overall, purely because of the fact that it's built on top of WordPress. The only problem is that your site speed largely depends on the hosting you go with. Because of this, the SEO category goes to Shopify. You don't have to worry about optimization much, and your speeds are always going to be top-notch.
Magento is an open-source platform offering maximum flexibility as well as third party integration. It comes with an abundance of features other platforms are missing, including multiple locations, sites, languages, and currencies. Magento also happens to be very scalable and it suited to grow your small or enterprise business to a thriving online store.

For those who wish to start a multi-vendor store such as one on Amazon may find BigCommerce lacking some of the available support other ecommerce platforms provide with more integrated marketplace models. Another concern with BigCommerce may be the lack of free themes. With only 7 free themes, BigCommerce lags behind other ecommerce platforms, given the fact that most of them offer more than 20 free themes. But that doesn't change the fact that you get a multitude of premium themes and plenty of customization options to give your store a unique identity.


If you’re a fan of classical music, finding free downloads is easy — after all, most classical compositions and many performances have long been public domain. Musopen, a nonprofit organization dedicated to the preservation and accessibility of classical music, hosts an impressive library of songs and compositions without any copyright restrictions. Users can browse by composer or performer, or filter results based on the time period and instrument. Whether you enjoy the complex arrangements of the Baroque period or the fierce passion of the Romantics, Musopen probably has what you’re looking for.

Version 1.2.0 of WooCommerce Blocks is now available as a feature plugin. It’s the easiest, most flexible way to display your products on posts and pages! Using the original “Products Block”, your displayed products can be filtered by category, sale status, or a variety of other fields. You can even make a custom list of handpicked products to display.
I don't have to tell you how difficult it is to find and attract customers online. With millions and millions of businesses all vying for attention, the Internet has quickly turned into a very crowded place. But, believe it or not, there's opportunity in all that clutter, and if you approach your marketing and visibility right, you can easily rise to the top. [More...]
You’re probably used to using this online retailer to buy everything from the best headphones to dog food, so why not add some free music to your shopping list? Believe it or not, Amazon has a massive assortment of thousands of free tunes available via its digital music arm, allowing you to pick through everything from obscure indie and classical music to hits by the Foo Fighters (whose songs Saint Cecelia and Iron Rooster were available for free download on the service, last we checked). Checkout is quick and painless, and it works just like buying a song that costs money on Amazon, sans payment. Simply add a song to your shopping cart, check out, and the tunes are yours.
Wix is also very affordable. The baseline plan is only $5/month. Even their most expensive plan is only $25/month. Of course, with this low price and high ease of use comes a cost. Wix isn’t going to have the bells and whistles that fancier platforms boast, but it should be able to satisfy the needs of most small businesses looking for an ecommerce platform.  

Sitting firmly at the “all inclusive” end of the market, Volusion is a feature-rich e-commerce platform with everything you could possibly need to run an effective e-commerce store. Like Shopify and Bigcommerce, the model is similar – you are effectively renting your store on a monthly basis, and in the process gaining access to the power and customization potential of the Volusion platform.
Finding (then subsequently deploying) a new ecommerce solution is a massive undertaking. It will likely take a lot of time (and for enterprises, money) to take on this project. But here’s the good news: picking the right solution can enable you to scale your business, improve operations, and increase sales, so while the process of selecting an ecommerce platform can be challenging, it’s completely worth it.
Bigcommerce also has a nice library of themes for you, divided into multiple categories, and all of them responsive and fully customizable. They were developed to establish a more modern, fluid user experience, utilizing cool new merchandising features for categorization and differently sized catalogs. There are both free and paid options available, and I have to say that those free ones really are attractive-looking.

For those who wish to start a multi-vendor store such as one on Amazon may find BigCommerce lacking some of the available support other ecommerce platforms provide with more integrated marketplace models. Another concern with BigCommerce may be the lack of free themes. With only 7 free themes, BigCommerce lags behind other ecommerce platforms, given the fact that most of them offer more than 20 free themes. But that doesn't change the fact that you get a multitude of premium themes and plenty of customization options to give your store a unique identity.
CUSTOMER SERVICE – Additionally, with a commercial solution you benefit from the support structure. Open source solutions such as WordPress are often community driven and you are therefore dependent on that community to provide support. While that can also work very well – if you are in desperate need of help at 3 am on a Sunday, it’s nice to have a guarantee it will be there.
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