Birchbox has a two-pronged business: it offers a subscription in which the company charges members $10 a month to receive “personalized mix of 5 hair, makeup, skincare, and fragrance samples.” Birchbox also has an online shop that allows customers to purchase full-sized products.  As of 2015, Birchbox had more than 800 brand partners and more than a million subscribers.
Thank you for this report. It has saved me a lot of time and effort. I do however have one question. I am looking at GoCentral which is GoDaddy’s e-commerce platform. Have you heard anything good or bad about this? I am trying to find out if it has drop shipping integration. There is a charge for each transaction but I am looking for security, ease of use, the best customer service….as I don’t want to wait days to get a response back if I have an issue with my store. Time is money and I would like to use a company that will answer the phone and emails asap. I have always had a great experience with GoDaddy but I didn’t know if you had heard about this service. Any help that you can provide would be great. Thank you!!
Big Cartel is an ecommerce solution designed for smaller merchants who do not need a sophisticated platform. Typical Big Cartel merchants are bands, clothing designers, jewelry makers, crafters, and other types of artists. The platform is very easy to use but has a limited feature set. Big Cartel likely won’t fill your needs if you have a large product catalog.
E-commerce is the activity of buying or selling of products on online services or over the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.
Absolutely. Depending on what you want your e-commerce store to do or look like, you can choose from a variety of available WooCommerce themes. Once you've chosen a theme, you can begin to customize it within the "customizer" section of your WordPress dashboard. This will allow you to make simple changes like adding your personal logo or changing the background and font. Coding knowledge is not a requirement for using WooCommerce, however for users who know basic HTML or CSS, customization can be taken to a whole new level. We recommend that beginners to WooCommerce choose a theme that best fits their needs and then learn how to customize it further through our knowledge base articles or community forums. As your customization skills increase, you will be excited by all the possibilities your WooCommerce online store has available to leverage.
You would think that a successful company like Apple would want to learn what ticks off its customers, and then fix the problems. You would think that it would learn that its negative-thinking artificial intelligence assistant, known as "Siri," is ticking off users. Few people want to hear the opinion of a computer, especially when it contradicts their own opinion in a negative way. [More...]
Serving niche markets. Running a niche brick-and-mortar business is extremely difficult. There’s almost no chance of scaling it unless a niche product becomes mainstream. By tapping into a global market, on the other hand, eCommerce retailers can build a highly profitable niche business without any further investment. Using online search capabilities, customers from any corner of the world can find and purchase your products.
Amazon introduced AWS Outposts at its AWS re:Invent conference in Las Vegas. The new system, which provides AWS-branded boxes for use in traditional data centers, will allow the company to make advances into the world of on-premises storage, taking on legacy hardware vendors including Cisco, Dell, and Hewlett Packard Enterprise. Outposts technology can run on rival vendors' data center equipment. [More...]
Wherever you are right now in your ecommerce journey, we hope this post gave you some insights that you can apply in your venture. If you’re just starting out and need help picking a platform or deciding on your target audience,  go back and read the section on ecommerce types and solutions. Already running a business and want to ensure your success? Read through the ecommerce stories above.

The ecommerce platforms of today have moved beyond single purpose software that enables people to simply buy products and services online. Today's best cloud-based ecommerce platforms integrate both the front- and back-office systems to provide a unified business environment that is easily scalable, endlessly customizable and provides timesaving automation functionality. Such a platform enables businesses to meet their customers' demands for providing a seamless shopping experience across all channels, and provides the flexibility and adaptability needed to keep up with the pace of business, reduce operational costs, increase efficiencies and eliminate the hassles of managing hardware and software.
Soundstripe is a stock music site made for video producers. We offer a great variety of high quality royalty free songs, and our unlimited licensing model is one-of-a-kind in the industry. We are designed to make it easy, profitable, and fun for you to add great music to your videos. Now it’s time to give us a try. Listen to all the music you want in our stock music library, and then check out our monthly and yearly subscriptions. For the quality of music we offer, you can’t find a better price.
It’s a tall order, but you need to be able to deliver if you want to stay competitive. And a big part of doing that lies in the technologies you use in your business. To thrive in today’s market, you need an ecommerce platform that will allow you to deliver on the expectations of modern consumers. You need the tools to sell the right products, provide amazing shopping experiences, and fulfil orders efficiently. And if your existing solution can’t meet those needs, you should find one that can.
Research from BigCommerce has found that Americans are about evenly split on online versus offline shopping, with 51% of Americans preferring e-commerce and 49% preferring physical stores. However, 67% of millennials prefer shopping online over offline. According to Forbes, 40% of millennials are also already using voice assistants to make purchases, with that number expected to surpass 50% by 2020.
Features, including: SEO tools (sitemaps, customizable metadata and URLS, bulk editing), fuzzy and exact product search, ability to send abandoned cart emails, blog, mobile store, coupon and discount capabilities, integrated ratings and reviews, multiple product photos with zooming capability, ability to handle subscriptions/recurring product orders, drop shipping integration, ability to sell customizable products, fulfillment by Amazon integration, real-time shipping and tracking, reward points program compatibility, Google trusted stores
Electronic commerce or ecommerce is a term for any type of business, or commercial transaction, that involves the transfer of information across the Internet. It covers a range of different types of businesses, from consumer based retail sites, through auction or music sites, to business exchanges trading goods and services between corporations. It is currently one of the most important aspects of the Internet to emerge.
E-commerce personalization software – helps companies customize their online content and messaging to better target users and influence their purchasing behavior. It can be used to provide recommendations and to deliver messages at critical stages of the buying process. For instance, when users try to close a webpage, they will get a popup window which is meant to convince them to stay on the page.
WooCommerce is the most popular WordPress-specific ecommerce plugin. Perhaps its most attractive feature is that it is completely free and open-source. The platform is easily customizable and the WordPress community offers endless support. The plugin is also very regularly updated and very secure. Perhaps the biggest downfall is that WooCommerce requires a knowledge of WordPress because the two are tied together. However, WordPress’ ease of use enables even beginners to start and operate an ecommerce store without advanced technical knowledge.
For anyone who is planning to start a new ecommerce business in 2018, it's important to first understand how digital commerce has evolved in past 2-3 years and where it is heading. Beyond mobile and social, we've seen just about every aspect of ecommerce evolve. Let's have a look at the major highlights that will shape and influence ecommerce now and in the future.
It’s a powerful platform with features to support personalised shopping experiences, efficient merchandising as well as the rapid launches of commerce sites for different brands, markets, or campaigns. Oracle ATG Web Commerce also has native features that allow merchants to sell more complex product lines and data-rich products, such as those that require shopper information.
Shopify is the leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides merchants with a powerful back-office and a single view of their business. The Shopify platform was engineered for reliability and scale, using enterprise-level technology made available to businesses of all sizes. Shopify currently powers over 243,000 businesses in approximately 150 countries and is trusted by brands such as Tesla Motors, Budweiser, Red Bull, LA Lakers, the New York Stock Exchange, GoldieBlox, and many more. For a demo, please visit: https://docs.shopify.com/webinars

Shopify, Big Commerce, Magento, IBM Commerce and Demandware have all been approved for Pinterest Buyable Pins. Would rather have Woocommerce be one of the first to get approved than one of the last. I have a major Pinterest Board and most of my traffic comes from Pinterest. Having Buyable Pins is not an option but a necessity at this point for my existing store.
Hey Darren; that’s really a fantastic article! I assume you’ve put a lot of effort into that but believe me that’s the best comparison of eCommerce platforms I’ve seen so far 🙂 One question popped up on my mind. Do you believe that an eCommerce platform lacks certain competencies if a merchant using that platform needs external apps to support his/her store? I work for an app developer company – so I may be subjective in that sense – but for me eCommerce apps add a lot of value on top of the standard offering of the platforms. For instance, we provide AI powered personalization for the eCommerce websites. An eCommerce platform’s development team do not need to bother creating these competencies in house – and they may not succeed – as this is not their expertise. I’d love to hear about your thoughts 🙂
Last but not least, there are the transaction fees. In essence, whenever you sell something with either of the platforms, they will charge you a small fee (for processing the payment, delivering the money to your account, etc.). Those fees change quite often, so I won't get into that here, but just be aware that they exist. Usually, they sit around 2%-3% per transaction but make sure to check the exact numbers before signing up with either of the platforms.
In just three steps — see, tap, shop — consumers browsing Instagram can become your customers. Here's how to tag #WooCommerce products in your Instagram posts and drive traffic to your store:https://woocommerce.com/posts/instagram-shopping/?utm_campaign=coschedule&utm_source=twitter&utm_medium=WooCommerce&utm_content=Shopping%20on%20Instagram%3A%20Tag%20WooCommerce%20Products%20in%20Posts%20and%20Drive%20Traffic%20to%20Your%20Store …
Volusion allows you to focus on selling products and leaves the technical stuff, like getting bogged down by servers or getting frustrated with the back end of your site, to them. Volusion does not charge any transaction fees so you keep all of the revenue you make. Volusion has 359 (82 free and 277 paid) ecommerce template design options including some that are very mobile-friendly. Volusion also enables you to run your store on the go with their mobile app.
Of course, with a field as complex as ecommerce, there will always be something new to learn down the line. Keep in mind that you can always refer to this guide at any time if you’re not sure what your store’s next move should be. We also encourage you to check out our library of ecommerce guides and news if you want to immerse yourself even more in the field.
WooCommerce was designed specifically for WordPress, one of the most powerful and respected building platforms in use today. With the fundamentals handled by WordPress, WooCommerce then takes the guesswork out of creating your online store, by handling everything from inventory management to payment methods and even your store's overall appearance.
But wait, there’s more! There are also loads of plugins available for WooCommerce. Adding even more features to your e-commerce site will be just a matter of choice. You can import products from your Amazon shop to your website, allow users to track their shipping from your online store, add social coupons… and a lot more. You can find plugins on CodeCanyon, our marketplace for all things code. And make sure you check out our post 10 Plugins for Extending WooCommerce or the tutorial 20 Useful WordPress e-Commerce Plugins Available on CodeCanyon to get an idea of what you can do with these extensions.
NoiseTrade is part free music site, part promotion platform. You can download any individual track or album an independent artist uploads to the site if, in turn, you generously supply them with your email address and postal code. The freemium promotion platform also encourages you to spread the word about artists you like via Facebook and Twitter, while giving you the option to quickly tip the artist a suggested $4 donation.
These are your typical online retailers. They can include apparel stores, homeware businesses, and gift shops, just to name a few. Stores that sell physical goods showcase the items online and enable shoppers to add the things they like in their virtual shopping carts. Once the transaction is complete, the store typically ships the orders to the shopper, though a growing number of retailers are implementing initiatives such as in-store pickup.
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