But that wasn’t the only factor that led to its failure. According to ABC News, “during its first holiday shopping season after going public, the site was swamped with orders, as were other online toy sites. EToys sold more than any of its competitors, but the publicity over late shipments dogged the company. Analysts say it also made customers wary of holiday Web shopping during the 2000 holiday season.”
It’s also a good idea to speak to ecommerce consultants and merchants who have experience using the platforms that you’re considering. Ask how each solution compares with other ecommerce platforms. What are their advantages and disadvantages? How much time, money, and work are required to set up and maintain the system? These are just some of the things you should bring up.
One of the biggest advantages of listing your products on Amazon is that you can use its Fulfillment by Amazon (FBA) program, which handles shipping for you. WP-Lister Lite for Amazon supports that feature, but keep in mind that if you use it, you’ll need to direct any purchases made on your WooCommerce store to your Amazon listings. To get started, you’ll want to check out an online guide to configuring both platforms to work together.

Amazon, by contrast, is a primarily an e-commerce-based business that built up its operations around online purchases and shipments to consumers. Individual sellers can also engage in e-commerce, establishing shops on their own websites or through marketplaces such as eBay or Etsy. Such marketplaces, which gather multitudes of sellers, serve as platforms for these exchanges. The purchases are typically fulfilled by the private sellers, though some online marketplaces take on such responsibilities as well. E-commerce transactions are typically be done through a computer, a tablet, or a smartphone.
Like any digital technology or consumer-based purchasing market, e-commerce has evolved over the years. As mobile devices became more popular, mobile commerce has become its own market. With the rise of such sites as Facebook and Pinterest, social media has become an important driver of e-commerce. As of 2014, Facebook drove 85 percent of social media-originating sales on e-commerce platform Shopify, per Paymill.
Fortunately, a new breed of business software integrates all the needed commerce and business functionality into a single ecommerce platform via a software-as-a-service (SaaS) model. With an infrastructure that unifies business applications and the data that feeds them, it is possible to create relevant, engaging and personalized online experiences.
Also, the hosting thing. In the table above, I’m saying that it’s around $100 / year. I got that number from SiteGround. They have some hosting plans that they promise to be WooCommerce-optimized. Out of the three tiers available, I wouldn’t recommend going below GrowBig or GoGeek, which are $5.95 and $11.95 respectively. Hence, this adds up to $71.40 for the former and $143.40 for the latter annually.
Selz is very affordable, especially when you consider its features compared to comparably priced ecommerce platforms. Not only is it incredibly easy to use, but it also offers integrations for selling through WordPress, Facebook, and other independent websites. It also offers many security features and customer-friendly delivery options for merchants selling digital products.
But wait, there’s more! There are also loads of plugins available for WooCommerce. Adding even more features to your e-commerce site will be just a matter of choice. You can import products from your Amazon shop to your website, allow users to track their shipping from your online store, add social coupons… and a lot more. You can find plugins on CodeCanyon, our marketplace for all things code. And make sure you check out our post 10 Plugins for Extending WooCommerce or the tutorial 20 Useful WordPress e-Commerce Plugins Available on CodeCanyon to get an idea of what you can do with these extensions.
You can use an off-the-shelf eCommerce solution like Shopify, which makes building an online store a quick and easy process. However, it will also mean less customization, as you will need to choose from an existing pool of themes and tools provided by the platform. If you opt to run a dropshipping business, eCommerce solutions like Oberlo will allow you to get the store off the ground and start selling in as little as few hours.
CUSTOMER SERVICE – Additionally, with a commercial solution you benefit from the support structure. Open source solutions such as WordPress are often community driven and you are therefore dependent on that community to provide support. While that can also work very well – if you are in desperate need of help at 3 am on a Sunday, it’s nice to have a guarantee it will be there.
But, the devil is in the details. At the end of the day, Shopify seems like a more laser-focused solution. Everything that Shopify offers is geared at making your online store more functional and easy to use. With WooCommerce, the platform is extremely feature-rich and it doesn't lack any specific eCommerce features. However, it's still an add-on to WordPress, making it more complex to configure.

At Digital River, we believe in true accountability. Everything about our advanced cloud solution is designed for risk-free global commerce. Our proven expertise with tech-centric brands means you have a proactive partner who is always focused on your success. We power and personalize your shopping experiences, process and fulfill orders, and localize your online business everywhere. To protect your brand, we take on risk. We combat fraud, and simplify billing, taxes and compliance. Accountability means we bring you leading tools for digital disruption. With the latest revenue models, we help you grow and meet shifts in buyer preference. Built for B2C and B2B, our commerce cloud supports everything from subscriptions, and accounts and entitlements, to micro-transactions, emerging payments and the Internet of Selling your Things. In short, we’re all-in, fully committed and responsible for each facet of your ecommerce business. We are trusted advocates who help build your brand, amplify your ROI and expand your global opportunity. Digital River is Commerce with Accountability. www.digitalriver.com


We are excited to announce a new test release ( v 0.2.0 ) of our wc-admin feature plugin. If you haven’t heard about wc-admin, it is a new JavaScript-driven interface for managing your WooCommerce stores that is focusing on creating new and improved reports, a notifications system to help keep your store running smoothly, and a dashboard to monitor all the important key metrics of your site. You can read more about the background of the project in our Alpha announcement post – or watch the keynote from WooSesh.
Targeted marketing. With access to such a wealth of customer data and an opportunity to keep an eye on customer buying habits as well as the emerging industry trends, eCommerce businesses can stay agile and shape their marketing efforts to provide a better-tailored experience and find more new customers. Just consider for a moment that you have a chance to address thousands of your customers by their first name; that is something already.
We are in talks with a few organizations who have very substantial interest and whose values align with ours. As negotiations continue, I may write more updates here as we move along and may be able to announce a new parent org for FMA in the coming weeks. Nothing is set in stone though so we still face shutdown, and if you have questions or want to help, please contact us using the Closure Comment form (at the end of this blog post). 
×