The Nexternal eCommerce Platform is a PCI Service Level 1 hosted system that enables brands to sell products directly to consumers or other businesses online, in person, or over the phone. The platform has been continuously evolving since 1999 and has features that will not be found in simpler applications. The software is a single database solution that provides a holistic overview of customer activity regardless of the channel the purchaser is utilizing. All orders can be managed in a web base Order Management System that is integrated with the major shipping carriers, allowing for efficient order processing. Our newest application, TrueCommerce Engage is a mobile point of sale solution that, uses the same database as the online catalog.
When you look at all the ecommerce platforms and tally up all the features like we did, the end result is a mind-boggling list of 41 core features. After you make sure that your platform can handle your business model (i.e. recurring orders or customized products), you need to make sure that your online platform delivers on the features we’ve identified as crucial for ecommerce entrepreneurs – we weighted these 5x more than ‘nice haves’ in our assessment of best ecommerce software.
If you do short run custom products like engraved jewelry or even wall decals, you’ll need custom product fields for customization. Plan on managing a large inventory of various products? You might need a back-in-stock email notification feature or dropship integration to keep your orders leaving the warehouse as fast as they enter your ecommerce system.

SquareSpace is comparable to Wix and WordPress more than a dedicated ecommerce platform like BigCommerce. However, it offers many features that are attractive for smaller websites. If your ecommerce business is on the smaller side and you’re not looking for advanced features, SquareSpace will make setting up an online store pretty simple and painless.
The first step to starting an eCommerce business is deciding what products you’re going to sell. Finding a profitable idea can be hard work, so be prepared to do some serious digging and thinking. It’s essential that you choose products with healthy margins that will allow you to turn a profit and scale the business in the future. Once you know what you want to sell, you’ll need to decide how and where you’re going to source the products. The four main methods of sourcing products and inventory are making, manufacturing, wholesale and dropshipping.
PayMotion is an award-winning, end-to-end solution for selling products and services online. Through a cloud-based platform, we enable businesses to create customized checkouts, accept a variety of payment methods, localize carts for better conversions, maximize subscriptions and recurring billing, send customized transaction communications, track and manage reselling and integration partners and more. This is combined with PCI DSS Lever 1 Certification, fraud mitigation and free multilingual customer billing support for you and your customers. PayMotion is the complete payment engine of your technology stack with APIs allowing you to integrate the platform's extensive reporting features into your other business platforms.
Ecommerce software provides the customer facing front end component of an online business. Online businesses, like all other businesses, need additional software to manage back end functions such as accounting, order management, inventory management, and customer service. Piecing together different software solutions to create a complete ecommerce business platform is complicated, requires frequent maintenance and rarely functions efficiently.
An example of the impact e-commerce has had on physical retail is the post-Thanksgiving Black Friday and Cyber Monday shopping days in the U.S. According to Rakuten Marketing data, in 2017, Cyber Monday -- which features sales that are exclusively online -- saw 68% higher revenues than Black Friday -- which is traditionally the biggest brick-and-mortar shopping day of the year.
IBM WebSphere Commerce has four product editions: there’s Commerce on Cloud for those who want to quickly go to market; there’s WebSphere Commerce – Express, which was made for quickly implementing an online presence; there’s WebSphere Commerce Enterprise, which was designed for high-volume companies and multiple sites; and there’s WebSphere Commerce Professional, an option for midsize businesses.
eComchain is Cloud-based eCommerce platform hosted on AWS. Its unique offering is its B2B2C model, first of its kind for Manufacturers, Distributors / Dealers and end Consumers for various verticals of the business. With eComchain, a manufacturer can reach out to a network of dealers and distributors on the eComchain's B2B eCommece platform. These network of dealers and distributors can in turn reach out to their end consumers through their branded specialized sites on the same eComchain platform hosted by the manufacturer.
If you do short run custom products like engraved jewelry or even wall decals, you’ll need custom product fields for customization. Plan on managing a large inventory of various products? You might need a back-in-stock email notification feature or dropship integration to keep your orders leaving the warehouse as fast as they enter your ecommerce system.
Hey Darren; that’s really a fantastic article! I assume you’ve put a lot of effort into that but believe me that’s the best comparison of eCommerce platforms I’ve seen so far 🙂 One question popped up on my mind. Do you believe that an eCommerce platform lacks certain competencies if a merchant using that platform needs external apps to support his/her store? I work for an app developer company – so I may be subjective in that sense – but for me eCommerce apps add a lot of value on top of the standard offering of the platforms. For instance, we provide AI powered personalization for the eCommerce websites. An eCommerce platform’s development team do not need to bother creating these competencies in house – and they may not succeed – as this is not their expertise. I’d love to hear about your thoughts 🙂
Note. I don’t feel like I should make statements like, “I enjoy WooCommerce’s product management more than I do Shopify’s” here because it doesn’t actually bring much value into the discussion. I’m just a guy. A user. And my opinion is not any more important than the other person’s. Inevitably, the way WooCommerce does a given thing, for example, is going to be better for some of you than how Shopify does the same thing. And vice versa. So the key here is to check all those features out by yourself and compare which platform just feels better.

Electronic commerce, or e-commerce, (also written as eCommerce) is a type of business model, or segment of a larger business model, that enables a firm or individual to conduct business over an electronic network, typically the internet. Electronic commerce operates in all four of the major market segments: business to business, business to consumer, consumer to consumer, and consumer to business. It can be thought of as a more advanced form of mail-order purchasing through a catalog. Almost any product or service can be offered via ecommerce, from books and music to financial services and plane tickets.
After disabling each plugin, test your site’s loading times to see if there are any improvements. If speeds remain the same – or the improvement is minimal – reactivate that plugin and try the next one instead. Keep in mind that there are likely to be some small variations during each performance test, so we recommend conducting a few and averaging the results for a more complete picture.
Targeted marketing. With access to such a wealth of customer data and an opportunity to keep an eye on customer buying habits as well as the emerging industry trends, eCommerce businesses can stay agile and shape their marketing efforts to provide a better-tailored experience and find more new customers. Just consider for a moment that you have a chance to address thousands of your customers by their first name; that is something already.
In response, the concept of free music was codified in the Free Music Philosophy[1] by Ram Samudrala in early 1994. It was based on the idea of Free Software by Richard Stallman and coincided with nascent open art and open information movements. Up to this point, few modern musicians distributed their recordings and compositions in an unrestricted manner, and there was no concrete rationale as to why they did it, or should do it.[citation needed]

Web content management software helps companies manage large volumes of content that is used in online stores and facilitates the creation marketing campaigns, catalogs, and e-commerce personalization. Complex e-commerce platforms require different types of content such as text, images, and videos, which should be mobile-friendly and reflect the company brand.

What it all comes down to is that although WooCommerce is technically the cheaper solution, it will require much more work to set it up, and you'll need to be more careful not to go over your budget, as every additional extension comes with a price tag. In the end, with WooCommerce, you're spending more time on setup and management, which translates to dollars.


OpenCart also has multi-store support that lets you stay on top of different stores from a single interface. This functionality lets you set products for different stores, use specific themes for each online store, and localise your websites. Product options and attributes are also quite flexible with OpenCart, and the solution lets you add extra product variables.
It’s a powerful platform with features to support personalised shopping experiences, efficient merchandising as well as the rapid launches of commerce sites for different brands, markets, or campaigns. Oracle ATG Web Commerce also has native features that allow merchants to sell more complex product lines and data-rich products, such as those that require shopper information.
Wherever you are right now in your ecommerce journey, we hope this post gave you some insights that you can apply in your venture. If you’re just starting out and need help picking a platform or deciding on your target audience,  go back and read the section on ecommerce types and solutions. Already running a business and want to ensure your success? Read through the ecommerce stories above.

Modern 3D graphics technologies, such as Facebook 3D Posts, are considered by some social media marketers and advertisers as a more preferable way to promote consumer goods than static photos, and some brands like Sony are already paving the way for augmented reality commerce. Wayfair now lets you inspect a 3D version of its furniture in a home setting before buying.[60]


Product management — is essential for companies using e-commerce platforms, since they usually sell many types of products. A complex offering of products and services means that a lot of product data needs to be managed and maintained to ensure that the online store accurately represents what the company sells. Product information is also important to track sales and revenues by product, a mix of items, packages, or product types.
Move at the speed of business with 24/7 agility. Tell your brand story with a responsive commerce experience for B2C and B2B with intuitive tools in the secure, flexible, and scalable Oracle Cloud. Deliver amazing omnichannel experiences with AI-driven personalization, pixel-perfect drag-and-drop experience management, and multi-varient testing. Focus on your business and innovate with rapid upgrades, and scale with peace of mind. Extend beyond the boundaries of traditional SaaS and integrate seamlessly with an API-first, modern architecture. Oracle Commerce Cloud has everything you need to grow your online business today and in the future.
However, e-commerce lacks human interaction for customers, especially who prefer face-to-face connection. Customers are also concerned with the security of online transactions and tend to remain loyal to well-known retailers.[65] In recent years, clothing retailers such as Tommy Hilfiger have started adding Virtual Fit platforms to their e-commerce sites to reduce the risk of customers buying the wrong sized clothes, although these vary greatly in their fit for purpose.[71] When the customer regret the purchase of a product, it involves returning goods and refunding process. This process is inconvenient as customers need to pack and post the goods. If the products are expensive, large or fragile, it refers to safety issues.[64]

For anyone who is planning to start a new ecommerce business in 2018, it's important to first understand how digital commerce has evolved in past 2-3 years and where it is heading. Beyond mobile and social, we've seen just about every aspect of ecommerce evolve. Let's have a look at the major highlights that will shape and influence ecommerce now and in the future.
Electronic transactions have been around for quite some time in the form of Electronic Data Interchange or EDI. EDI requires each supplier and customer to set up a dedicated data link (between them), where ecommerce provides a cost-effective method for companies to set up multiple, ad-hoc links. Electronic commerce has also led to the development of electronic marketplaces where suppliers and potential customers are brought together to conduct mutually beneficial trade.
Founded in 1997, 3dcart is a complete and robust eCommerce platform designed to help online store owners thrive in a competitive market. With hundreds of features built directly into its software, merchants can effectively open, operate and maintain a successful eCommerce website with relative ease and efficiency. 3dcart currently powers more than 17,500 global merchants, and its support team is always available, at no additional cost, 24/7/365. 3dcart is an Inc. 5000 company, a Visa PCI Certified provider and a pioneer in mobile commerce and social media marketing. Fully scalable and completely customizable, 3dcart continues to be the solution of choice by industry experts all over the world.
Demandware Commerce delivers the speed, agility, innovation and superior economics required to master the new retail reality of constant and unpredictable change. Our enterprise retail solution is powered by a central cloud platform to drive consumer engagement across all devices, channels and geographies. Our cloud platform is open and extensible, and provides retailers with the enterprise scale required for complex operations. It includes a flexible retail data model with core commerce functions that remain consistent across user applications and channel delivery. It also includes a platform API that allows unique development without disrupting the flow of Demandware’s continuous updates. Demandware Commerce enables both business and technical users within a retail organization to work with intuitive commerce applications. Leveraging omni-channel merchandising and marketing functionality, retailers can develop unique capabilities and create engaging shopping experiences that differentiate their brand and convert consumers to buyers. Unique consumer experiences and business logic are stored centrally and can be quickly deployed across the retail enterprise through the commerce accelerator, a combination of reference applications, Open Commerce APIs and LINK integrations. With this combination, Demandware Commerce removes the barriers and complexities of traditional licensed and hosted software, and allows retailers to execute the strategic business initiatives that drive growth.
For my money though, comparing SaaS and deployed platforms is a bit too big of an ask. Comparing Apples with Apples is a good ambition but by their nature you have two very different types of fruit there. Magento site performance, for example, is almost entirely dependent on how well set up the store is. A good Magento developer can make it sing – but it takes time and expertise…. As a SasS solution the variance between Shopify sites should be much smaller.
At Digital River, we believe in true accountability. Everything about our advanced cloud solution is designed for risk-free global commerce. Our proven expertise with tech-centric brands means you have a proactive partner who is always focused on your success. We power and personalize your shopping experiences, process and fulfill orders, and localize your online business everywhere. To protect your brand, we take on risk. We combat fraud, and simplify billing, taxes and compliance. Accountability means we bring you leading tools for digital disruption. With the latest revenue models, we help you grow and meet shifts in buyer preference. Built for B2C and B2B, our commerce cloud supports everything from subscriptions, and accounts and entitlements, to micro-transactions, emerging payments and the Internet of Selling your Things. In short, we’re all-in, fully committed and responsible for each facet of your ecommerce business. We are trusted advocates who help build your brand, amplify your ROI and expand your global opportunity. Digital River is Commerce with Accountability. www.digitalriver.com
Ecommerce software provides the customer facing front end component of an online business. Online businesses, like all other businesses, need additional software to manage back end functions such as accounting, order management, inventory management, and customer service. Piecing together different software solutions to create a complete ecommerce business platform is complicated, requires frequent maintenance and rarely functions efficiently.
The rise of e-commerce has forced IT personnel to move beyond infrastructure design and maintenance to consider numerous customer-facing aspects, such as consumer data privacy and security. When developing IT systems and applications to accommodate e-commerce activities, data governance-related regulatory compliance mandates, personally identifiable information privacy rules and information protection protocols must be considered.

Features, including: SEO tools (sitemaps, customizable metadata and URLS, bulk editing), fuzzy and exact product search, ability to send abandoned cart emails, blog, mobile store, coupon and discount capabilities, integrated ratings and reviews, multiple product photos with zooming capability, ability to handle subscriptions/recurring product orders, drop shipping integration, ability to sell customizable products, fulfillment by Amazon integration, real-time shipping and tracking, reward points program compatibility, Google trusted stores
Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle although it may also use other technologies such as e-mail. Typical e-commerce transactions include the purchase of online books (such as Amazon) and music purchases (music download in the form of digital distribution such as iTunes Store), and to a less extent, customized/personalized online liquor store inventory services.[1] There are three areas of e-commerce: online retailing, electric markets, and online auctions. E-commerce is supported by electronic business.[2]
So let's recap. If you want to open an online store but don’t have the skills or the time to build it yourself, you can set up a WordPress site and then install WooCommerce on top of it. But what about the design? Well, that’s where our WooCommerce themes come into play! The collection includes multi-purpose themes, built to suit any kind of online business, as well as market-specific ones like Fashion and Furniture.
When Last.fm was initially created in 2002, it functioned as an internet radio station in a similar fashion to Pandora and iHeartRadio. In 2005, however, the site adopted Audioscrobbler, a music recommendation system that collects data from dozens of media players and music streaming websites to craft individual user profiles that reflect musical taste and listening habits. Last.fm has now “scrobbled” info from nearly 100 billion plays, which total more than 7 million years’ worth of listening.
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