E-commerce markets are growing at noticeable rates. The online market is expected to grow by 56% in 2015–2020. In 2017, retail e-commerce sales worldwide amounted to 2.3 trillion US dollars and e-retail revenues are projected to grow to 4.88 trillion US dollars in 2021. Traditional markets are only expected 2% growth during the same time. Brick and mortar retailers are struggling because of online retailer's ability to offer lower prices and higher efficiency. Many larger retailers are able to maintain a presence offline and online by linking physical and online offerings.
If you've set up the Facebook pixel but not dynamic ads, or you think you may have set up the Facebook pixel incorrectly, you should use the Facebook for WooCommerce Extension to get everything set up. Keep in mind you'll have to manually remove your existing Facebook pixel code from your website before starting, otherwise you'll have 2 versions of your pixel on your website.
BigCommerce is most easily compared to Shopify. Both platforms offer a similar experience when building an ecommerce platform. Like Shopify, BigCommerce offers a range of prices and packages tailored to different types of businesses. The platform is highly customizable if you are comfortable with some light coding. It is also possible to use themes and templates to build your website, but some of these will come at an additional cost.