Depending on if you are a small business with the intention of doing most of the set-up on your own, or if you are a larger business who’d prefer to take a hands off approach, there is an ecommerce platform for you. Ability to customize, scalability, affordability, bandwidth, mobile accessibility, the number of apps, your amount of technical knowledge and user experience are all things to consider when choosing the right ecommerce platform.  

Magento is an open-source platform offering maximum flexibility as well as third party integration. It comes with an abundance of features other platforms are missing, including multiple locations, sites, languages, and currencies. Magento also happens to be very scalable and it suited to grow your small or enterprise business to a thriving online store.
Important: If you will be using the Twenty Nineteen theme included with WordPress 5.0 or if you will be using PHP 7.3, you should also be using WooCommerce 3.5.2+. In this release we’ve added the necessary styling for stores to look nice in the Twenty Nineteen theme and made backwards-compatible code tweaks to prevent notices and warnings when running PHP 7.3.
Volusion allows you to focus on selling products and leaves the technical stuff, like getting bogged down by servers or getting frustrated with the back end of your site, to them. Volusion does not charge any transaction fees so you keep all of the revenue you make. Volusion has 359 (82 free and 277 paid) ecommerce template design options including some that are very mobile-friendly. Volusion also enables you to run your store on the go with their mobile app.
Ecwid is a hosted cloud commerce platform used by over 1 million merchants in 175 countries and offers the easiest way to add an online store to any website, social site or multiple sites simultaneously. With Ecwid, you get everything you need to start selling online in minutes. Easily embedded into any web presence and leading POS systems, you can market, merchandise and sell products and services from multiple online stores with mobile management and point-of-sale integration anywhere at any time.
With more choices of products, the information of products for customers to select and meet their needs become crucial. In order to address the mass customization principle to the company, the use of recommender system is suggested. This system helps recommend the proper products to the customers and helps customers make the decision during the purchasing process. The recommender system could be operated through the top sellers on the website, the demographics of customers or the consumers' buying behavior. However, there are 3 main ways of recommendations: recommending products to customers directly, providing detailed products' information and showing other buyers' opinions or critiques. It is benefit for consumer experience without physical shopping. In general, recommender system is used to contact customers online and assist finding the right products they want effectively and directly.[74]
WooCommerce is completely free to use and is powered by a community of developers dedicated to making WooCommerce as flexible and versatile as the industry needs. As the internet and online stores continue to evolve, WooCommerce evolves with it. Bluehost makes building a WooCommerce website easy for beginners while still providing all the tools necessary for pros. WooCommerce allows anyone to setup and run a professional online store in minutes. The best part is that it's all powered by WordPress so your data is all 100% owned by you.
Electronic commerce, or e-commerce, (also written as eCommerce) is a type of business model, or segment of a larger business model, that enables a firm or individual to conduct business over an electronic network, typically the internet. Electronic commerce operates in all four of the major market segments: business to business, business to consumer, consumer to consumer, and consumer to business. It can be thought of as a more advanced form of mail-order purchasing through a catalog. Almost any product or service can be offered via ecommerce, from books and music to financial services and plane tickets.
Any viable ecommerce software will enable customers to buy your products and services from your online store. Where solutions differ is the degree to which they can unify and leverage both front and back-office applications with both their unique and shared data. Ecommerce platforms provide the unification of core business processes, where businesses can gain complete visibility across their company and ultimately meeting their most discerning customers' expectations. An ecommerce platform should:
For those who wish to start a multi-vendor store such as one on Amazon may find BigCommerce lacking some of the available support other ecommerce platforms provide with more integrated marketplace models. Another concern with BigCommerce may be the lack of free themes. With only 7 free themes, BigCommerce lags behind other ecommerce platforms, given the fact that most of them offer more than 20 free themes. But that doesn't change the fact that you get a multitude of premium themes and plenty of customization options to give your store a unique identity.
LemonStand is a refreshingly customizable cloud based eCommerce platform that helps fast growing retail brands and subscription eCommerce companies create beautiful online stores that stand out from the crowd and sell more. Features an infinitely flexible storefront design engine, including the ability to check out on your own domain, customize the entire checkout process and even A/B test different designs. Comes with built-in features to sell standard one-time products, or recurring subscriptions without requiring an extra app. You can even sell both seamlessly together to maximize revenue and growth. A full featured content management system (CMS) and blog is built-in to enable advanced and integrated content marketing from a single platform And there are no transaction fees or penalties for using your payment processor of choice.
While other ecommerce platforms use drag-and-drop editing, or even let you create your store from scratch if you want to, GoDaddy does something different. It uses ADI, which stands for Artificial Intelligence Design. This means it simply asks you a few questions, and then uses your answers to create a personalized store for you. This is what makes it the easiest ecommerce platform to use on the whole market.
If you are selling physical goods, you'll need to consider how you're going to ship them. PayPal and other processors have worked with shipping merchants, including USPS and UPS, to offer one-stop postage processing. You will also need to research your state laws to determine if you are required to obtain a permit for selling online, or if you need to collect sales tax for your state or municipality.

Showcase your products and drive sales from your Facebook Business Page with the free Facebook for #WooCommerce extension. Sync your entire catalog with a click, and reach people after they’ve visited your website with dynamic, relevant ads on Facebook.https://woocommerce.com/products/facebook/?utm_campaign=coschedule&utm_source=twitter&utm_medium=WooCommerce …


OpenCart. OpenCart could be a great choice for small businesses without tech savvy employees. OpenCart is very simple to install and start using. It runs very quickly using simple code. OpenCart allows you to set advanced user privileges and separate access for users and groups. A simple code also has drawbacks; often for sale extensions and themes may not be up-to-date with security standards. 
Move at the speed of business with 24/7 agility. Tell your brand story with a responsive commerce experience for B2C and B2B with intuitive tools in the secure, flexible, and scalable Oracle Cloud. Deliver amazing omnichannel experiences with AI-driven personalization, pixel-perfect drag-and-drop experience management, and multi-varient testing. Focus on your business and innovate with rapid upgrades, and scale with peace of mind. Extend beyond the boundaries of traditional SaaS and integrate seamlessly with an API-first, modern architecture. Oracle Commerce Cloud has everything you need to grow your online business today and in the future.
Let’s start with a fact. When it comes to e-commerce plugins for WordPress, WooCommerce is definitely the world’s most popular. There’s no doubt about it, since it powers about 30% of all online stores out there. That’s huge! And if you wonder where all this success comes from, we’ll let Tuts+ instructor Rachel McCollin answer for us in her course A Beginner’s Guide to Using WooCommerce:
User-friendly e-commerce software platform with mobile app. Merchants can create their website and sell products to B2C and B2B (both) customers. API integrated with all major payment gateways and shipping companies. Having marketing tools like: automated mailer to abandoned order, reward point system to engage customers, persistent cart, automatic currency based on customer location, etc.

At WP Engine, we are proud to host a number of ecommerce sites. We combine a dedicated work environment with a toolkit for WooCommerce integration. We will protect your ecommerce shop when you need protection most; you won’t need to worry about high traffic conflicting with your sales revenue. Our digital experience platform will provide your business with SEO ready performance, improved mobile UX, and third party integrations (Shopify, BigCommerce, etc.) to integrate stores running on other platforms with WordPress.
Showcase your products and drive sales from your Facebook Business Page with the free Facebook for #WooCommerce extension. Sync your entire catalog with a click, and reach people after they’ve visited your website with dynamic, relevant ads on Facebook.https://woocommerce.com/products/facebook/?utm_campaign=coschedule&utm_source=twitter&utm_medium=WooCommerce …
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Wherever you are right now in your ecommerce journey, we hope this post gave you some insights that you can apply in your venture. If you’re just starting out and need help picking a platform or deciding on your target audience,  go back and read the section on ecommerce types and solutions. Already running a business and want to ensure your success? Read through the ecommerce stories above.
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To start an online business it is best to find a niche product that consumers have difficulty finding in malls or department stores. Also take shipping into consideration. Pets.com found out the hard way: dog food is expensive to ship FedEx! Then you need an ecommerce enabled website. This can either be a new site developed from scratch, or an existing site to which you can add ecommerce shopping cart capabilities.
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