An increase in demand for convenience and accessibility within the online shopping world has bred subsequent cutthroat competition among ecommerce platforms. Powerful features and useful tools are updated or released daily. In a market chock-full of awesome ecommerce platform solutions, it can be daunting when faced with choosing the best one for your business. 
Hey Darren; that’s really a fantastic article! I assume you’ve put a lot of effort into that but believe me that’s the best comparison of eCommerce platforms I’ve seen so far 🙂 One question popped up on my mind. Do you believe that an eCommerce platform lacks certain competencies if a merchant using that platform needs external apps to support his/her store? I work for an app developer company – so I may be subjective in that sense – but for me eCommerce apps add a lot of value on top of the standard offering of the platforms. For instance, we provide AI powered personalization for the eCommerce websites. An eCommerce platform’s development team do not need to bother creating these competencies in house – and they may not succeed – as this is not their expertise. I’d love to hear about your thoughts 🙂
Version 1.2.0 of WooCommerce Blocks is now available as a feature plugin. It’s the easiest, most flexible way to display your products on posts and pages! Using the original “Products Block”, your displayed products can be filtered by category, sale status, or a variety of other fields. You can even make a custom list of handpicked products to display.
What do you do every day to manage your WooCommerce store? This is a question you need to be able to answer and explain to your candidates. Moreover, you’ll have to break down your duties into specific tasks, so there’s no confusion about what your workers will need to do. The more detailed you get about this, the better, and you can even use the information as part of a contract to play it safe.
What do you do every day to manage your WooCommerce store? This is a question you need to be able to answer and explain to your candidates. Moreover, you’ll have to break down your duties into specific tasks, so there’s no confusion about what your workers will need to do. The more detailed you get about this, the better, and you can even use the information as part of a contract to play it safe.
Wherever you are right now in your ecommerce journey, we hope this post gave you some insights that you can apply in your venture. If you’re just starting out and need help picking a platform or deciding on your target audience,  go back and read the section on ecommerce types and solutions. Already running a business and want to ensure your success? Read through the ecommerce stories above.

Big Cartel is an ecommerce solution designed for smaller merchants who do not need a sophisticated platform. Typical Big Cartel merchants are bands, clothing designers, jewelry makers, crafters, and other types of artists. The platform is very easy to use but has a limited feature set. Big Cartel likely won’t fill your needs if you have a large product catalog.

Because of the limited storage space offered by Volusion, this particular platform might not be ideal for huge companies. Exceeding the storage space offered results in large fees which is not ideal for a large, enterprise level business. Volusion is highly customizable and jam packed with features with five different plans suitable for many different size businesses. Their premium plan (the highest plan they offer) is around $135 per month.

Tracey Wallace is the Editor-in-Chief at BigCommerce, where she covers all things ecommerce: marketing, design, development, strategy, plus emerging trends, including omnichannel and cloud replatforming. She is often featured in publications, such as Forbes, Entrepreneur, Mashable, and ELLE, along with leading BigCommerce partners like HubSpot and Square. She launched her career in ecommerce with Y-Combinator backed Shoptiques.
Site123 is an eCommerce platform with a pricing system that is very easy to understand, and its standout feature is its sidebar-based website builder, which makes laying out pages much more efficient than traditional drag-and-drop builders. Site123 is the perfect option for those who want to get their store up and running without any development skills, and who want to be sure that they won’t be priced out of the market as they build their businesses.
Many of these platforms offer different levels of pricing in order to cater to a wider range of ecommerce businesses. Some even have free versions. However, lower cost often means fewer special features and add-ons. Businesses with very specific needs may find that they need to pay a little more to ensure they get all the features they require for their ecommerce business.
E-commerce has allowed firms to establish a market presence, or to enhance an existing market position, by providing a cheaper and more efficient distribution chain for their products or services. One example of a firm that has successfully used e-commerce is Target. This mass retailer not only has physical stores, but also has an online store where the customer can buy everything from clothes to coffee makers to action figures.
For traditional businesses, one research stated that information technology and cross-border e-commerce is a good opportunity for the rapid development and growth of enterprises. Many companies have invested enormous volume of investment in mobile applications. The DeLone and McLean Model stated that three perspectives contribute to a successful e-business: information system quality, service quality and users' satisfaction.[58] There is no limit of time and space, there are more opportunities to reach out to customers around the world, and to cut down unnecessary intermediate links, thereby reducing the cost price, and can benefit from one on one large customer data analysis, to achieve a high degree of personal customization strategic plan, in order to fully enhance the core competitiveness of the products in company.[59]
You’re probably used to using this online retailer to buy everything from the best headphones to dog food, so why not add some free music to your shopping list? Believe it or not, Amazon has a massive assortment of thousands of free tunes available via its digital music arm, allowing you to pick through everything from obscure indie and classical music to hits by the Foo Fighters (whose songs Saint Cecelia and Iron Rooster were available for free download on the service, last we checked). Checkout is quick and painless, and it works just like buying a song that costs money on Amazon, sans payment. Simply add a song to your shopping cart, check out, and the tunes are yours.
In the United Kingdom, The Financial Services Authority (FSA)[33] was formerly the regulating authority for most aspects of the EU's Payment Services Directive (PSD), until its replacement in 2013 by the Prudential Regulation Authority and the Financial Conduct Authority.[34] The UK implemented the PSD through the Payment Services Regulations 2009 (PSRs), which came into effect on 1 November 2009. The PSR affects firms providing payment services and their customers. These firms include banks, non-bank credit card issuers and non-bank merchant acquirers, e-money issuers, etc. The PSRs created a new class of regulated firms known as payment institutions (PIs), who are subject to prudential requirements. Article 87 of the PSD requires the European Commission to report on the implementation and impact of the PSD by 1 November 2012.[35]

If you’re a fan of classical music, finding free downloads is easy — after all, most classical compositions and many performances have long been public domain. Musopen, a nonprofit organization dedicated to the preservation and accessibility of classical music, hosts an impressive library of songs and compositions without any copyright restrictions. Users can browse by composer or performer, or filter results based on the time period and instrument. Whether you enjoy the complex arrangements of the Baroque period or the fierce passion of the Romantics, Musopen probably has what you’re looking for.

These are your typical online retailers. They can include apparel stores, homeware businesses, and gift shops, just to name a few. Stores that sell physical goods showcase the items online and enable shoppers to add the things they like in their virtual shopping carts. Once the transaction is complete, the store typically ships the orders to the shopper, though a growing number of retailers are implementing initiatives such as in-store pickup.


This is fairly self-explanatory. One factor you want to look at is the number of search terms your site ranks in the top 20 for. The closer you are to page one in search results, the higher the chances of you drawing organic search traffic. The more keywords your rank for, the more traffic you get.  Using data from Ahrefs, we looked at the average number of terms ranked on the first two pages on Google.  In terms of my overall performance scores, live ranking data was only a small factor.
The new WordPress 5.0 release is the start of an exciting process which will eventually make large parts of your #WooCommerce admin interface easier-to-use and more dynamic – allowing you to better customize and manage posts and products.https://woocommerce.com/posts/woocommerce-and-wordpress-5-0/?utm_campaign=coschedule&utm_source=twitter&utm_medium=WooCommerce&utm_content=WordPress%205.0%3A%20What%20the%20new%20Block%20Editor%20means%20for%20WooCommerce …

hybris has a robust product content management capabilities that allow companies to collaboratively build and manage product data across multiple touchpoints. It also provides centralised order management so merchants have a single view of order information across all channels. This makes back office management easier and merchants are able to offer a better shopping experience by implementing flexible pickup and fulfilment options to customers.


Weebly has four price plans, all of which support ecommerce. It might not really matter which Weebly plan you choose – you can sell online with any of them – but the best plan for you will depend on the size of your business. You can only sell up to 10 products on the cheapest Starter plan, whereas if you want to sell unlimited products, you’ll need the Business plan at $25 a month. This also removes the 3% transaction fee placed on the cheaper price plans.

Navigation is a bit of a chore due to the overwhelming wealth of content, but there are ways to filter the results by title, publish date, or by the original creator. Once you find a particular show, you can often stream or download the individual tracks as a FLAC or MP3, allowing you to play the tracks in your media player of choice. Unfortunately, the site doesn’t ensure a quality performance.
The WooCommerce module is used to create the perfect shopping page for your site. This module uses the WooCommerce plugin to display and customize your shop pages. It comes with various layouts that allows you to show your products either as a slider or list view, and gives you the ability to choose the category you want to highlight. It also comes with a Product Category module that allows you to create various layouts that's sorted based on the products categories.
Targeted marketing. With access to such a wealth of customer data and an opportunity to keep an eye on customer buying habits as well as the emerging industry trends, eCommerce businesses can stay agile and shape their marketing efforts to provide a better-tailored experience and find more new customers. Just consider for a moment that you have a chance to address thousands of your customers by their first name; that is something already.
At Digital River, we believe in true accountability. Everything about our advanced cloud solution is designed for risk-free global commerce. Our proven expertise with tech-centric brands means you have a proactive partner who is always focused on your success. We power and personalize your shopping experiences, process and fulfill orders, and localize your online business everywhere. To protect your brand, we take on risk. We combat fraud, and simplify billing, taxes and compliance. Accountability means we bring you leading tools for digital disruption. With the latest revenue models, we help you grow and meet shifts in buyer preference. Built for B2C and B2B, our commerce cloud supports everything from subscriptions, and accounts and entitlements, to micro-transactions, emerging payments and the Internet of Selling your Things. In short, we’re all-in, fully committed and responsible for each facet of your ecommerce business. We are trusted advocates who help build your brand, amplify your ROI and expand your global opportunity. Digital River is Commerce with Accountability. www.digitalriver.com
CloudCraze delivers robust B2B commerce native on Salesforce. It allows businesses to generate online revenue fast and easily scale for growth. Its Customer-First Commerce model puts the customer at the core, informing every interaction with data across commerce, sales, marketing, service and more. With the trusted Salesforce infrastructure and core capabilities, CloudCraze provides infinite flexibility to extend functionality, add products and channels, and conduct billions of dollars in transactions anywhere. CloudCraze powers Customer-First Commerce for industry leaders such as AB InBev, Coca-Cola, Ecolab, GE, Hallmark, Kaplan, Kellogg’s, Land O’ Lakes, L’Oreal, Symantec and Tyco. CloudCraze is funded by Insight Venture Partners and Salesforce Ventures. CloudCraze is recognized in The Forrester Wave™: B2B Commerce Suites, Q1 2017 and as a Visionary in the Gartner Magic Quadrant for Digital Commerce 2017. CloudCraze is a Salesforce Platinum ISV Partner.
Modern 3D graphics technologies, such as Facebook 3D Posts, are considered by some social media marketers and advertisers as a more preferable way to promote consumer goods than static photos, and some brands like Sony are already paving the way for augmented reality commerce. Wayfair now lets you inspect a 3D version of its furniture in a home setting before buying.[60]
Two of the most important factors behind poor performance are server distance and load. If your servers are overloaded or too far away from your visitors’ locations, your site can load slowly. A Content Delivery Network (CDN) tackles this issue by distributing cached copies of your site to nearby locations from data centers around the world, thereby lightening the load on your main servers.
Serving niche markets. Running a niche brick-and-mortar business is extremely difficult. There’s almost no chance of scaling it unless a niche product becomes mainstream. By tapping into a global market, on the other hand, eCommerce retailers can build a highly profitable niche business without any further investment. Using online search capabilities, customers from any corner of the world can find and purchase your products.
Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Ecommerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet.

1) Go to https://webrecorder.io/, make a free account and record some browsing sessions. You can save pages, search results, and much more using this tool (I've already done some serious browsing & recording - check out my collections here). If you want to share your sessions with us, we can compile a crowdsourced repository. The site may go down at the end of this week, so if you are going to do this, please do it soon.


Cybersecurity has been becoming a larger and larger concern for organizations. Nowadays, most organizations -- regardless of size, industry, location, or profit vs. nonprofit status -- find themselves directly or indirectly impacted by cybersecurity. Even though the topic itself is increasing in importance, many smaller organizations don't have specialized security expertise on staff. [More...]
"We are a small team who turn out several videos each week for YouTube. Adding music to our videos has elevated them to a much higher standard, and our audience has responded very favourably. We looked around at a lot of libraries and found Soundstripe has a great selection of quality tracks that meet all our needs - from dramatic instrumentals for travel videos, to subtle background music for talking heads and tutorials."
When it comes to business, you're only as good as your reputation. Indeed, your reputation is your brand. It is the substance your logo represents; it is the glue in customer brand loyalty. In a word, reputation is everything. Yet it's not entirely under your control. That doesn't mean you are helpless as a victim of false accusations, ratings, or wrongful attacks on your company's character, however. [More...]

Cybersecurity has been becoming a larger and larger concern for organizations. Nowadays, most organizations -- regardless of size, industry, location, or profit vs. nonprofit status -- find themselves directly or indirectly impacted by cybersecurity. Even though the topic itself is increasing in importance, many smaller organizations don't have specialized security expertise on staff. [More...]
With more choices of products, the information of products for customers to select and meet their needs become crucial. In order to address the mass customization principle to the company, the use of recommender system is suggested. This system helps recommend the proper products to the customers and helps customers make the decision during the purchasing process. The recommender system could be operated through the top sellers on the website, the demographics of customers or the consumers' buying behavior. However, there are 3 main ways of recommendations: recommending products to customers directly, providing detailed products' information and showing other buyers' opinions or critiques. It is benefit for consumer experience without physical shopping. In general, recommender system is used to contact customers online and assist finding the right products they want effectively and directly.[74]
Modern 3D graphics technologies, such as Facebook 3D Posts, are considered by some social media marketers and advertisers as a more preferable way to promote consumer goods than static photos, and some brands like Sony are already paving the way for augmented reality commerce. Wayfair now lets you inspect a 3D version of its furniture in a home setting before buying.[60]
Electronic transactions have been around for quite some time in the form of Electronic Data Interchange or EDI. EDI requires each supplier and customer to set up a dedicated data link (between them), where ecommerce provides a cost-effective method for companies to set up multiple, ad-hoc links. Electronic commerce has also led to the development of electronic marketplaces where suppliers and potential customers are brought together to conduct mutually beneficial trade.
NoiseTrade is part free music site, part promotion platform. You can download any individual track or album an independent artist uploads to the site if, in turn, you generously supply them with your email address and postal code. The freemium promotion platform also encourages you to spread the word about artists you like via Facebook and Twitter, while giving you the option to quickly tip the artist a suggested $4 donation.
It’s also a good idea to speak to ecommerce consultants and merchants who have experience using the platforms that you’re considering. Ask how each solution compares with other ecommerce platforms. What are their advantages and disadvantages? How much time, money, and work are required to set up and maintain the system? These are just some of the things you should bring up.
Drupal Commerce – This is an open-source ecommerce framework that enables users to build online stores and applications on Drupal. Drupal Commerce is highly flexible and offers hundreds of modules that allow users to enhance and extend its functionalities. There’s also Commerce Kickstart, “a distribution of Drupal Commerce packed with features that make it more complete, faster to launch, and easier to administer.”
IBM WebSphere Commerce enables B2B and B2C merchants to deliver omnichannel shopping experiences. The platform supports ecommerce, mobile, social, and brick-and-mortar. Its B2B ecommerce offering has the capabilities to support complex products and makes digital and field selling more efficient. Its B2C solution on the other hand lets you engage customers with personalised content no matter what channel or device they’re using.
Over the past decade and a half, electronic networks such as the Internet have greatly impacted the way commerce and other transactions are conducted. E-commerce facilitates transactions between two parties because it supersedes the boundaries of physical space (with the exception of delivery of goods or services), allowing the exchange to occur remotely as well as more quickly and efficiently.
BigCommerce is similar to Shopify in that it offers a range of powerful ecommerce features packaged in an easy-to-use SaaS platform. It’s almost neck-and-neck with Shopify in terms of pricing too, and currently enjoys a decent amount of popularity with users. Ultimately, it’s Shopify’s superior app developer support that keeps BigCommerce from being the best ecommerce platform for small businesses.

Big names like Alabama Shakes, The Civil Wars, and Imagine Dragons all got their start on ReverbNation by sharing their music for free and building up their loyal fanbase. There is a mix of every genre on ReverbNation, but the site tends to lean toward more pop, alternative, and hip-hop than anything else. With a community of nearly 4 million artists, labels, and users, ReverbNation helps you sift through its immersive catalog by giving you cool features like the site’s Discover app and page that will help you find who is about to be the next big thing.
At this stage, you’ll be itching to get the store out into the World Wide Web. However, make sure you’re well prepared to measure the success of your launch – defining your key performance indicators upfront will help you track your progress and performance and fix any issues as they emerge. Other important things to take care of include setting up your social media profiles, getting the email marketing ready, installing Google Analytics, doing keyword research, defining your shipping strategy and finalizing the launch promotion plan. Yes, that’s a lot of work, but a good start is half the job done. When you complete the checklist, try running your store through the Shopify store grader to catch errors if there are any.

As an e-tailer operating in today’s modern environment, you have your work cut out for you — more so than ever before. Not only are you dealing with a more competitive market, but your customers have higher expectations. It’s no longer enough to stock up on the right products, you also need to delight customers and be able to fulfill orders in the fastest, most affordable way possible.


One of the oldest, open-source ecommerce solutions on the market, Volusion offers a very standard and comprehensive experience. For a business just getting off the ground, their Mini plan allows for 100 products, includes 1GB of bandwidth and only costs $15 per month. For those who have graduated and are generating more revenue, there are the Plus and Pro plans for 1000-10,000 products and 3-10GB of bandwidth. These plans are $35 and $75 per month respectively. If you are looking for a simple and clean online store with few products, Volusion could be good for you.
The Free Music Philosophy[1] generally encourages creators to free music using whatever language or methods they wish. A Free Music Public License (FMPL)[2] is available for those who prefer a formal approach. Some free music is licensed under licenses that are intended for software (like the GPL) or other writings (the GFDL). But there are also licenses especially for music and other works of art, such as EFF's Open Audio License, LinuxTag's Open Music License, the Free Art license and some of the Creative Commons Licences.
SoundCloud essentially serves as the YouTube of music uploading, meaning anyone can upload their tracks to the site before specifying whether they’re available for download or strictly for streaming purposes. Moreover, the site touts an extremely active user community and one of the sleekest user interfaces of any site on our list, one conveniently lined with a navigational bar at the top and direct access to the service’s accompanying mobile apps. Artists might not always offer free downloads of their music, but the labels nearly always do. Fair warning: SoundCloud’s had a bit of financial trouble recently, so you might want to visit the site soon and go on a downloading spree just in case the site goes kaput.
Hey Darren; that’s really a fantastic article! I assume you’ve put a lot of effort into that but believe me that’s the best comparison of eCommerce platforms I’ve seen so far 🙂 One question popped up on my mind. Do you believe that an eCommerce platform lacks certain competencies if a merchant using that platform needs external apps to support his/her store? I work for an app developer company – so I may be subjective in that sense – but for me eCommerce apps add a lot of value on top of the standard offering of the platforms. For instance, we provide AI powered personalization for the eCommerce websites. An eCommerce platform’s development team do not need to bother creating these competencies in house – and they may not succeed – as this is not their expertise. I’d love to hear about your thoughts 🙂
The new WordPress 5.0 release is the start of an exciting process which will eventually make large parts of your #WooCommerce admin interface easier-to-use and more dynamic – allowing you to better customize and manage posts and products.https://woocommerce.com/posts/woocommerce-and-wordpress-5-0/?utm_campaign=coschedule&utm_source=twitter&utm_medium=WooCommerce&utm_content=WordPress%205.0%3A%20What%20the%20new%20Block%20Editor%20means%20for%20WooCommerce …
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