It’s also a good idea to speak to ecommerce consultants and merchants who have experience using the platforms that you’re considering. Ask how each solution compares with other ecommerce platforms. What are their advantages and disadvantages? How much time, money, and work are required to set up and maintain the system? These are just some of the things you should bring up.
Features, including: SEO tools (sitemaps, customizable metadata and URLS, bulk editing), fuzzy and exact product search, ability to send abandoned cart emails, blog, mobile store, coupon and discount capabilities, integrated ratings and reviews, multiple product photos with zooming capability, ability to handle subscriptions/recurring product orders, drop shipping integration, ability to sell customizable products, fulfillment by Amazon integration, real-time shipping and tracking, reward points program compatibility, Google trusted stores
You can use an off-the-shelf eCommerce solution like Shopify, which makes building an online store a quick and easy process. However, it will also mean less customization, as you will need to choose from an existing pool of themes and tools provided by the platform. If you opt to run a dropshipping business, eCommerce solutions like Oberlo will allow you to get the store off the ground and start selling in as little as few hours.
At Digital River, we believe in true accountability. Everything about our advanced cloud solution is designed for risk-free global commerce. Our proven expertise with tech-centric brands means you have a proactive partner who is always focused on your success. We power and personalize your shopping experiences, process and fulfill orders, and localize your online business everywhere. To protect your brand, we take on risk. We combat fraud, and simplify billing, taxes and compliance. Accountability means we bring you leading tools for digital disruption. With the latest revenue models, we help you grow and meet shifts in buyer preference. Built for B2C and B2B, our commerce cloud supports everything from subscriptions, and accounts and entitlements, to micro-transactions, emerging payments and the Internet of Selling your Things. In short, we’re all-in, fully committed and responsible for each facet of your ecommerce business. We are trusted advocates who help build your brand, amplify your ROI and expand your global opportunity. Digital River is Commerce with Accountability. www.digitalriver.com
1ShoppingCart is the world’s most popular automated solution for businesses who want seamless integration of all the tools needed to be successful online. Add a Shopping Cart and Lead Capture to your website in minutes. Then use the built in marketing tools like Automated Email Marketing Campaigns, Affiliate Program Management to follow up with your customers and make more sales.
When it comes to business, you're only as good as your reputation. Indeed, your reputation is your brand. It is the substance your logo represents; it is the glue in customer brand loyalty. In a word, reputation is everything. Yet it's not entirely under your control. That doesn't mean you are helpless as a victim of false accusations, ratings, or wrongful attacks on your company's character, however. [More...]
However, e-commerce lacks human interaction for customers, especially who prefer face-to-face connection. Customers are also concerned with the security of online transactions and tend to remain loyal to well-known retailers. In recent years, clothing retailers such as Tommy Hilfiger have started adding Virtual Fit platforms to their e-commerce sites to reduce the risk of customers buying the wrong sized clothes, although these vary greatly in their fit for purpose. When the customer regret the purchase of a product, it involves returning goods and refunding process. This process is inconvenient as customers need to pack and post the goods. If the products are expensive, large or fragile, it refers to safety issues.
CUSTOMER SERVICE – Additionally, with a commercial solution you benefit from the support structure. Open source solutions such as WordPress are often community driven and you are therefore dependent on that community to provide support. While that can also work very well – if you are in desperate need of help at 3 am on a Sunday, it’s nice to have a guarantee it will be there.
I don't have to tell you how difficult it is to find and attract customers online. With millions and millions of businesses all vying for attention, the Internet has quickly turned into a very crowded place. But, believe it or not, there's opportunity in all that clutter, and if you approach your marketing and visibility right, you can easily rise to the top. [More...]
Ecommerce can be a very rewarding venture, but you cannot make money overnight. It is important to do a lot of research, ask questions, work hard and make on business decisions on facts learned from researching ecommerce. Don't rely on "gut" feelings. We hope our online ecommerce tutorial has helped your business make a better decision in choosing an online shopping cart for your ecommerce store.
Customer management – Think about the capabilities you need to build and manage relationships with your customers. For example, if you communicate with shoppers via email, then you need a solution that either has built-in email marketing features or an integration with your email marketing platform. Do you have a loyalty program? Make sure it works with your new ecommerce program.
BigCommerce is most easily compared to Shopify. Both platforms offer a similar experience when building an ecommerce platform. Like Shopify, BigCommerce offers a range of prices and packages tailored to different types of businesses. The platform is highly customizable if you are comfortable with some light coding. It is also possible to use themes and templates to build your website, but some of these will come at an additional cost.