Welcome to the grind! This is where the real work begins. Having launched your online store, you should immediately move on to the promotion phase. Marketing your store and optimizing conversions will be your daily bread and butter from now on. You should also experiment with regularly expanding or refreshing your inventory. It is a particularly easy thing to do for dropshippers, as they can import new dropshipping products in minutes, but it should remain a priority even if you’re manufacturing or making the products yourself. Staying ahead of the curve will take some testing.
The DoJ has revealed an unsealed indictment of eight defendants for crimes related to their involvement in widespread digital advertising fraud. The DoJ alleges the eight individuals were behind two global schemes, 3ve and Methbot, which stole tens of millions of dollars through a scam that used fake Web traffic and fake websites to reap ad view revenue from unwitting advertisers. [More...]
Spree Commerce empowers the world’s sellers by providing them with a versatile, modular open-source ecommerce platform that allows for easy integrations with every major third-party service. Spree benefits from a vibrant, international community of over 500 designers, developers and other professionals who have enthusiastically contributed to the growing platform since 2008, making it one of the top open source projects in the world. In 2013, the company launched Wombat, a sophisticated piece of integration software that connects any store to any service or application. Wombat automates the backend operations of storefronts running any ecommerce platform including Magento, Shopify, Bigcommerce and Prestashop.
Pinterest, for instance, has Buyable Pins that enable merchants to sell products featured on their Pinterest page. According to the site, “Buyable Pins have a blue price tag, which tells people your product is in stock and available for purchase. People can easily spot these Pins all over Pinterest—in search results, in related Pins and on your business profile.”
OpenCart. OpenCart could be a great choice for small businesses without tech savvy employees. OpenCart is very simple to install and start using. It runs very quickly using simple code. OpenCart allows you to set advanced user privileges and separate access for users and groups. A simple code also has drawbacks; often for sale extensions and themes may not be up-to-date with security standards.
WooCommerce is a WordPress plugin that is primarily used for selling products or services online. Regardless if your products are digital or physical, WooCommerce makes it easy to build an online store that is customized specifically to your business needs. WooCommerce also makes it easy to manage your inventory, take secure payments, manage shipping, and will even apply taxes accordingly.
For anyone who is planning to start a new ecommerce business in 2018, it's important to first understand how digital commerce has evolved in past 2-3 years and where it is heading. Beyond mobile and social, we've seen just about every aspect of ecommerce evolve. Let's have a look at the major highlights that will shape and influence ecommerce now and in the future.
In 2013, Brazil's e-commerce was growing quickly with retail e-commerce sales expected to grow at a double-digit pace through 2014. By 2016, eMarketer expected retail e-commerce sales in Brazil to reach $17.3 billion. India has an Internet user base of about 460 million as of December 2017. Despite being third largest user base in world, the penetration of Internet is low compared to markets like the United States, United Kingdom or France but is growing at a much faster rate, adding around 6 million new entrants every month. In India, cash on delivery is the most preferred payment method, accumulating 75% of the e-retail activities. The India retail market is expected to rise from 2.5% in 2016 to 5% in 2020.
Site123 is an eCommerce platform with a pricing system that is very easy to understand, and its standout feature is its sidebar-based website builder, which makes laying out pages much more efficient than traditional drag-and-drop builders. Site123 is the perfect option for those who want to get their store up and running without any development skills, and who want to be sure that they won’t be priced out of the market as they build their businesses.
Majority of ecommerce solutions will support fashion-centric products such as apparel and footwear. However if your products come in different sizes and variants, then you’ll want to go with a robust hosted solution like Shopify, BigCommerce, Volusion and 3dcart. If you’re looking for something open source and self-hosted, WooCommerce might be a good option.
Another way to analyze popularity is to tie it in with where customers are going when they leave a certain ecommerce platform. The reason this is interesting is that it gives you an indicator of which of the companies have kept up with technologies and made improvements to bring in additional customers. A quick market share search on Shopify shows that the Shopify company is gaining most of its customers from Bigcommerce, Big Cartel, and Volusion. Bigcommerce is still stealing some customers from Shopify, but it used to be the number one place that people would go after Shopify. We assume it's because of the Bigcommerce pricing.
When the Oculus Rift launched in 2014, industry stakeholders speculated that the new, high-end in-home virtual reality headset would disrupt the entertainment industry. Just four years later, the technology has reached a crossroads, still lacking adoption by mainstream consumers. In a recent survey, 25 percent of broadband households indicated they were familiar with some type of VR technology, but just 8 percent actually owned a headset. [More...]
You can see why Shopify scored top marks in this area. Features like these don’t just make running your online store possible – they make it easy and enjoyable too. Put simply, Shopify was designed to help people build an online store. That’s why it’s packed with these high quality sales features, which were specially created to support your ecommerce business.
This complimentary document comprehensively details the elements of a strategic IT plan that are common across the board – from identifying technology gaps and risks to allocating IT resources and capabilities. The SearchCIO.com team has compiled its most effective, most objective, most valued feedback into this single document that’s guaranteed to help you better select, manage, and track IT projects for superior service delivery.
Web content management software helps companies manage large volumes of content that is used in online stores and facilitates the creation marketing campaigns, catalogs, and e-commerce personalization. Complex e-commerce platforms require different types of content such as text, images, and videos, which should be mobile-friendly and reflect the company brand.
A fully customizable frontend to showcase your style is just the start. Create online look books, true-to-life videos, and even interactive content through AR and VR technology. Then, bring it to life. Shopify’s universal POS powers pop-up shops, product drops, and live events. Sync products, inventory, and customer data automatically across all your channels and expressions.