The first step to starting an eCommerce business is deciding what products you’re going to sell. Finding a profitable idea can be hard work, so be prepared to do some serious digging and thinking. It’s essential that you choose products with healthy margins that will allow you to turn a profit and scale the business in the future. Once you know what you want to sell, you’ll need to decide how and where you’re going to source the products. The four main methods of sourcing products and inventory are making, manufacturing, wholesale and dropshipping.
Tracey Wallace is the Editor-in-Chief at BigCommerce, where she covers all things ecommerce: marketing, design, development, strategy, plus emerging trends, including omnichannel and cloud replatforming. She is often featured in publications, such as Forbes, Entrepreneur, Mashable, and ELLE, along with leading BigCommerce partners like HubSpot and Square. She launched her career in ecommerce with Y-Combinator backed Shoptiques.
International e-commerce has become more pervasive and sophisticated in recent years. In 2017, 1.66 billion people worldwide purchased goods online. During the same year, global e-retail sales amounted to $2.3 trillion, and that figure could grow to $4.48 trillion by 2021. E-commerce providers must continue to innovate to ensure they take full advantage of opportunities outside their home market. [More...]
E-commerce allows customers to overcome geographical barriers and allows them to purchase products anytime and from anywhere. Online and traditional markets have different strategies for conducting business. Traditional retailers offer fewer assortment of products because of shelf space where, online retailers often hold no inventory but send customer orders directly to the manufacture. The pricing strategies are also different for traditional and online retailers. Traditional retailers base their prices on store traffic and the cost to keep inventory. Online retailers base prices on the speed of delivery.
In order to grow, brick-and-mortar stores realize they must use their digital touchpoints to enhance their customers' in-store experiences. Online retailers recognize they need to separate themselves from the pack through faster and more informative shopping experiences. And omnichannel sellers and brands are aware they need to provide their customers with a seamless, cross-channel experience. [More...]
Because of its simplicity and ease of use, Shopify is ideal for small businesses. It’s also affordable, with Shopify Lite starting as low as $9 per month. Shopify’s themes are abundant and very aesthetically pleasing. Smaller inventories will benefit from the features and the top-rated support. Although Shopify lacks powerful blogging and content-creation capabilities, it can easily be integrated with CMS’s like WordPress (they even developed a plugin to integrate the two!).
At WP Engine, we are proud to host a number of ecommerce sites. We combine a dedicated work environment with a toolkit for WooCommerce integration. We will protect your ecommerce shop when you need protection most; you won’t need to worry about high traffic conflicting with your sales revenue. Our digital experience platform will provide your business with SEO ready performance, improved mobile UX, and third party integrations (Shopify, BigCommerce, etc.) to integrate stores running on other platforms with WordPress.