Shopify has been in the business for a very long time. It is one of the most successful platforms out there and gets good reviews from users. It offers light and reduced cost plans for small businesses that aren’t too expensive. And Shopify’s themes allow for a large amount of customizability. Generally speaking, it is extremely easy to setup and use, so much that you don’t really need to hire a developer. For small businesses, we consider it to be the best ecommerce platform out there.
However, e-commerce lacks human interaction for customers, especially who prefer face-to-face connection. Customers are also concerned with the security of online transactions and tend to remain loyal to well-known retailers. In recent years, clothing retailers such as Tommy Hilfiger have started adding Virtual Fit platforms to their e-commerce sites to reduce the risk of customers buying the wrong sized clothes, although these vary greatly in their fit for purpose. When the customer regret the purchase of a product, it involves returning goods and refunding process. This process is inconvenient as customers need to pack and post the goods. If the products are expensive, large or fragile, it refers to safety issues.
You’re probably used to using this online retailer to buy everything from the best headphones to dog food, so why not add some free music to your shopping list? Believe it or not, Amazon has a massive assortment of thousands of free tunes available via its digital music arm, allowing you to pick through everything from obscure indie and classical music to hits by the Foo Fighters (whose songs Saint Cecelia and Iron Rooster were available for free download on the service, last we checked). Checkout is quick and painless, and it works just like buying a song that costs money on Amazon, sans payment. Simply add a song to your shopping cart, check out, and the tunes are yours.
After the SWOT analysis is done, see how it fits into your overall vision. Where do you see your business in five years? In 10 years? This will help you set business objectives for the current year, for sales, profits, customers, traffic, new systems and new staff. After the objectives are set, you can set a strategy into place yourself or hire an e-commerce consultant to help you.
Business-to-business (B2B) e-commerce refers to the electronic exchange of products, services or information between businesses rather than between businesses and consumers. Examples include online directories and product and supply exchange websites that allow businesses to search for products, services and information and to initiate transactions through e-procurement interfaces.
Shopify is another strong ecommerce software option. Their mission is to make selling online as fast and simple as possible. They nailed that, but their SEO has some holes. Weak ranking performance, rigid URL structures and a WordPress plugin that uses iFrames highlights my concerns with their SEO. Moreover, you can’t customize Shopify’s checkout page.
Depending on if you are a small business with the intention of doing most of the set-up on your own, or if you are a larger business who’d prefer to take a hands off approach, there is an ecommerce platform for you. Ability to customize, scalability, affordability, bandwidth, mobile accessibility, the number of apps, your amount of technical knowledge and user experience are all things to consider when choosing the right ecommerce platform.
An increase in demand for convenience and accessibility within the online shopping world has bred subsequent cutthroat competition among ecommerce platforms. Powerful features and useful tools are updated or released daily. In a market chock-full of awesome ecommerce platform solutions, it can be daunting when faced with choosing the best one for your business.
When Last.fm was initially created in 2002, it functioned as an internet radio station in a similar fashion to Pandora and iHeartRadio. In 2005, however, the site adopted Audioscrobbler, a music recommendation system that collects data from dozens of media players and music streaming websites to craft individual user profiles that reflect musical taste and listening habits. Last.fm has now “scrobbled” info from nearly 100 billion plays, which total more than 7 million years’ worth of listening.