E-commerce allows customers to overcome geographical barriers and allows them to purchase products anytime and from anywhere. Online and traditional markets have different strategies for conducting business. Traditional retailers offer fewer assortment of products because of shelf space where, online retailers often hold no inventory but send customer orders directly to the manufacture. The pricing strategies are also different for traditional and online retailers. Traditional retailers base their prices on store traffic and the cost to keep inventory. Online retailers base prices on the speed of delivery.
You can use an off-the-shelf eCommerce solution like Shopify, which makes building an online store a quick and easy process. However, it will also mean less customization, as you will need to choose from an existing pool of themes and tools provided by the platform. If you opt to run a dropshipping business, eCommerce solutions like Oberlo will allow you to get the store off the ground and start selling in as little as few hours.
An ecommerce platform is not a "one size fits all" solution that will work for everyone. All the ecommerce platforms discussed in this article are built for different kinds of business requirements. The pros and cons outlined are not about what's wrong with them. The curated list is designed to help you make a calculated decision and choose a platform that serves your needs best.
For those seeking something in between Magento Go and Magento Enterprise, Magento Community is your go-to. It is free with paid extensions, features mobile integration, plenty of themes, and multi-store functionality. Magento Community will best serve retailers with high traffic and a large inventory and is ideal for mid-sized to upper retailers. Essential, with a series of extensions and excellent programming, retailers can achieve an Enterprise level site and a sophisticated ecommerce experience.
Do you want to charge customers a one-time flat fee for add-ons – such as an accessory for a product, or setup – regardless of quantity? Now you can, with the new and improved #WooCommerce Product Add-Ons 3.0:https://woocommerce.com/posts/pricing-options-image-swatches-product-add-ons-3-0/?utm_campaign=coschedule&utm_source=twitter&utm_medium=WooCommerce …
Big names like Alabama Shakes, The Civil Wars, and Imagine Dragons all got their start on ReverbNation by sharing their music for free and building up their loyal fanbase. There is a mix of every genre on ReverbNation, but the site tends to lean toward more pop, alternative, and hip-hop than anything else. With a community of nearly 4 million artists, labels, and users, ReverbNation helps you sift through its immersive catalog by giving you cool features like the site’s Discover app and page that will help you find who is about to be the next big thing.
With these developments in mind, I have assembled a list of top seven ecommerce platforms that can help you get started in 2018. Before we begin, let's acknowledge that amid this cutthroat competition, only the right combination of business model and ecommerce platform will survive because your traction in the ecommerce world depends a lot on the kind of technology you are equipped with. You have to choose a platform that can meet your own distinct feature requirements as appropriately and as uniquely as your individual business model. Whether you want to launch a conventional ecommerce store, or a multi-vendor marketplace, this list will save you some of the hard grunt work. Ultimately, however, only you can determine which platform is best for you.

A Canadian-based ecommerce solution, Shopify has been helping online businesses across the globe with a sharp focus on the trending social commerce and mobile shopping. Founded in 2004, Shopify has always kept up with the pace of evolving ecommerce trends and technologies, having broken ground on powerful additions such as social shopping whereby your customers never leave their social media platform in order to buy from you.
But not all online stores are alike, are they? You’re not going to be selling the same thing as someone else, or perhaps not in the same way. Enter WooCommerce plugins! These software packages are built on top of WooCommerce to introduce functionality into the core software. Consider them as extensions to your e-commerce platform that will allow you to do a lot more with your store.
The future trends in the GCC countries will be similar with that of the western countries. Despite the forces that push business to adapt e-commerce as a means to sell goods and products, the manner in which customers make purchases is similar in countries from these two regions. For instance, there has been an increased usage of smartphones which comes in conjunction with an increase in the overall internet audience from the regions. Yuldashev writes that consumers are scaling up to more modern technology that allows for mobile marketing. However, the percentage of smartphone and internet users who make online purchases is expected to vary in the first few years. It will be independent on the willingness of the people to adopt this new trend (The Statistics Portal). For example, UAE has the greatest smartphone penetration of 73.8 percent and has 91.9 percent of its population has access to the internet. On the other hand, smartphone penetration in Europe has been reported to be at 64.7 percent (The Statistics Portal). Regardless, the disparity in percentage between these regions is expected to level out in future because e-commerce technology is expected to grow allowing for more users. The e-commerce business within these two regions will result in a competition. Government bodies at country level will enhance their measures and strategies to ensure sustainability and consumer protection (Krings, et al.). These increased measures will raise the environmental and social standards in the countries, factors that will determine the success of e-commerce market in these countries. For example, an adoption of tough sanctions will make it difficult for companies to enter the e-commerce market while lenient sanctions will allow ease of companies. As such, the future trends between GCC countries and the Western countries will be independent of these sanctions (Krings, et al.). These countries need to make rational conclusions in coming up with effective sanctions.
Instead of a certification program WooCommerce uses an official partnership program. WooCommerce recommends users to use these WooExperts for their WooCommerce projects.[26] Suppliers can apply to become a partner and by doing so will undergo a multi-stage application process that includes skill evaluation and an interview. Throughout the process WooCommerce aim to assess familiarity with WooCommerce core and extensions. The partnership program had either a Gold, Silver or Bronze level[27] until late 2017, when it moved to a flat "verified WooExpert" system.[28]
To take advantage of all the new features, such as full-with content blocks, we’ve redesigned the regular posts layout in Storefront. Ever since Storefront was first released the layout for posts was made of 2 columns, one being the post meta, and the other the content itself. In this new version, the content now spans the entire width of the container. Here’s a before/after comparison:
Shopping carts — are the most basic features but also the most critical, since they are the interface between the company and its customers. The first thing that customers will use to buy online is a shopping cart, and they usually do not care how it works and what’s needed to keep it safe. The essential characteristic of shopping cart software is ease of use. Buyers want the ability to perform transactions fast, so the user interface of a shopping cart needs to be extremely easy to use.
However, e-commerce lacks human interaction for customers, especially who prefer face-to-face connection. Customers are also concerned with the security of online transactions and tend to remain loyal to well-known retailers.[65] In recent years, clothing retailers such as Tommy Hilfiger have started adding Virtual Fit platforms to their e-commerce sites to reduce the risk of customers buying the wrong sized clothes, although these vary greatly in their fit for purpose.[71] When the customer regret the purchase of a product, it involves returning goods and refunding process. This process is inconvenient as customers need to pack and post the goods. If the products are expensive, large or fragile, it refers to safety issues.[64]
Very helpful to understand ecommerce. thank you for sharing it. one of the platform where i gone through that is TochFeed and it is has been focusing on any streaming videos, this is new trend of shopping now that you can shop same product which you seeing in video. Now your product is just a one click away from you. By Tochfeed you can discover watch and purchase.
eComchain is Cloud-based eCommerce platform hosted on AWS. Its unique offering is its B2B2C model, first of its kind for Manufacturers, Distributors / Dealers and end Consumers for various verticals of the business. With eComchain, a manufacturer can reach out to a network of dealers and distributors on the eComchain's B2B eCommece platform. These network of dealers and distributors can in turn reach out to their end consumers through their branded specialized sites on the same eComchain platform hosted by the manufacturer.
Another challenge is the ability to transfer product information from e-commerce to platforms like Amazon and eBay. Companies using these platforms also need to export sales data and analyze it in accounting or ERP solutions. While there are hundreds of tools to export and import data to and from Amazon, not all e-commerce platforms offer robust features for this purpose.
For the uninitiated, the dot-com bubble burst occurred from 1997 to 2001. The rapid growth of Internet usage and adoption at the time fueled investments at incredibly high valuations and companies that haven’t even turned a profit went public. The hype wasn’t sustainable, though, and capital soon dried up. As you’ll learn below, this was ultimately one of the reasons why Boo.com (among others) shut down.
The WooCommerce module is used to create the perfect shopping page for your site. This module uses the WooCommerce plugin to display and customize your shop pages. It comes with various layouts that allows you to show your products either as a slider or list view, and gives you the ability to choose the category you want to highlight. It also comes with a Product Category module that allows you to create various layouts that's sorted based on the products categories.
Security is a primary problem for e-commerce in developed and developing countries. E-commerce security is protecting business' websites and costumers from unauthorized access, use, alteration, or destruction. The type of threats include: malicious codes, unwanted programs (ad ware, spyware), phishing, hacking, and cyber vandalism. E-commerce websites use different tools to avert security threats. These tools include firewalls, encryption software, digital certificates, and passwords.[68]
Even with all the advantages of Shopify mentioned above, there are some downsides with the platform. The most prominent downside is the additional transaction fee you'll be liable to pay if you don't use Shopify Payment. Moreover, plenty of useful and practical extensions require additional investment. Perhaps most challenging is "Liquid," Shopify's own coding language, which requires ecommerce store owners to pay an incremental price for customization.
A Canadian-based ecommerce solution, Shopify has been helping online businesses across the globe with a sharp focus on the trending social commerce and mobile shopping. Founded in 2004, Shopify has always kept up with the pace of evolving ecommerce trends and technologies, having broken ground on powerful additions such as social shopping whereby your customers never leave their social media platform in order to buy from you.

In the United States, certain electronic commerce activities are regulated by the Federal Trade Commission (FTC). These activities include the use of commercial e-mails, online advertising and consumer privacy. The CAN-SPAM Act of 2003 establishes national standards for direct marketing over e-mail. The Federal Trade Commission Act regulates all forms of advertising, including online advertising, and states that advertising must be truthful and non-deceptive.[26] Using its authority under Section 5 of the FTC Act, which prohibits unfair or deceptive practices, the FTC has brought a number of cases to enforce the promises in corporate privacy statements, including promises about the security of consumers' personal information.[27] As a result, any corporate privacy policy related to e-commerce activity may be subject to enforcement by the FTC.
You can see why Shopify scored top marks in this area. Features like these don’t just make running your online store possible – they make it easy and enjoyable too. Put simply, Shopify was designed to help people build an online store. That’s why it’s packed with these high quality sales features, which were specially created to support your ecommerce business.
Shopify Plus is making enterprise ecommerce simple by providing high growth and high volume merchants multi-channel commerce software without the headaches. We empower merchants to sell online and off, across social channels like Facebook and Instagram and through marketplaces like Amazon and eBay. Engineered for scalability and reliability, Shopify Plus is driving massive disruption in the traditional enterprise landscape by giving customers the power and capabilities they need to grow and succeed without the headaches, costs, lengthy timelines and BS of the traditional enterprise options. Shopify Plus works with the largest, most innovative companies in the world like Proctor & Gamble, General Electric, Budweiser, Red Bull and many more.

Our one-stop e-commerce solution is specifically built with software companies in mind, whether you’re selling desktop software on Mac and Windows or whether you’re a Web SaaS business. Focus on building, not billing. Bring together everything you need to sell software, packaged in one intuitive platform you can start using in minutes. Grow your revenue. Don’t let tools limit your imagination anymore: you decide pricing, promotions and the customer experience, we handle the rest. Optimize your software sales. Increase your conversion rates, customize your user experience and experiment with pricing, layouts and promotions. Our e-commerce solution brings everything you need to sell software under one roof: – Payments: no need to integrate or pay for PayPal or payment gateways on top, everything is included – Modern, user-friendly checkout: out of the box or fully customized to your brand – Trials, licensing & subscriptions: everything from issuing one-off serial numbers to managing recurring billing – Taxes and VAT: we automatically collect and remit all local taxes on your behalf worldwide – Payer support: our team handles billing queries and common customer issues for you – Coupons, bundles, up-sells and cross-sells: all of the built-in marketing tools to grow your sales – Fraud protection: we minimize fraud and help you fight chargebacks – Developer-friendly: API, JS library, Mac and Windows SDK


BigCommerce is the world’s fastest-growing e-commerce platform, powering more than 90,000 stores. You’ll get everything you need to create a successful online store, including a securely hosted site, shopping cart, product catalog and more. Themes and point-and-click design features make it easy to build a gorgeous site without any design or technical skills, while powerful built-in marketing and conversion optimization tools help you promote your business and sell more.
One important thing to point out is to not get overly excited with WooCommerce’s seemingly attractive pricing too much. While, yes, the platform itself is free, and all the components needed to make it operational (including PayPal payments, etc.) are free, you might need a number of paid extensions to get some helpful additional features. This will grow your bill.
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