Wherever you are right now in your ecommerce journey, we hope this post gave you some insights that you can apply in your venture. If you’re just starting out and need help picking a platform or deciding on your target audience, go back and read the section on ecommerce types and solutions. Already running a business and want to ensure your success? Read through the ecommerce stories above.
Welcome to the grind! This is where the real work begins. Having launched your online store, you should immediately move on to the promotion phase. Marketing your store and optimizing conversions will be your daily bread and butter from now on. You should also experiment with regularly expanding or refreshing your inventory. It is a particularly easy thing to do for dropshippers, as they can import new dropshipping products in minutes, but it should remain a priority even if you’re manufacturing or making the products yourself. Staying ahead of the curve will take some testing.
Another way to analyze popularity is to tie it in with where customers are going when they leave a certain ecommerce platform. The reason this is interesting is that it gives you an indicator of which of the companies have kept up with technologies and made improvements to bring in additional customers. A quick market share search on Shopify shows that the Shopify company is gaining most of its customers from Bigcommerce, Big Cartel, and Volusion. Bigcommerce is still stealing some customers from Shopify, but it used to be the number one place that people would go after Shopify. We assume it's because of the Bigcommerce pricing.
However, e-commerce lacks human interaction for customers, especially who prefer face-to-face connection. Customers are also concerned with the security of online transactions and tend to remain loyal to well-known retailers. In recent years, clothing retailers such as Tommy Hilfiger have started adding Virtual Fit platforms to their e-commerce sites to reduce the risk of customers buying the wrong sized clothes, although these vary greatly in their fit for purpose. When the customer regret the purchase of a product, it involves returning goods and refunding process. This process is inconvenient as customers need to pack and post the goods. If the products are expensive, large or fragile, it refers to safety issues.
An example of the impact e-commerce has had on physical retail is the post-Thanksgiving Black Friday and Cyber Monday shopping days in the U.S. According to Rakuten Marketing data, in 2017, Cyber Monday -- which features sales that are exclusively online -- saw 68% higher revenues than Black Friday -- which is traditionally the biggest brick-and-mortar shopping day of the year.
There are two ways for marketers to conduct business through e-commerce: fully online or online along with a brick and mortar store. Online marketers can offer lower prices, greater product selection, and high efficiency rates. Many customers prefer online markets if the products can be delivered quickly at relatively low price. However, online retailers cannot offer the physical experience that traditional retailers can. It can be difficult to judge the quality of a product without the physical experience, which may cause customers to experience product or seller uncertainty. Another issue regarding the online market is concerns about the security of online transactions. Many customers remain loyal to well-known retailers because of this issue.
One of the biggest advantages of listing your products on Amazon is that you can use its Fulfillment by Amazon (FBA) program, which handles shipping for you. WP-Lister Lite for Amazon supports that feature, but keep in mind that if you use it, you’ll need to direct any purchases made on your WooCommerce store to your Amazon listings. To get started, you’ll want to check out an online guide to configuring both platforms to work together.
Oracle Commerce is the industry's top-ranked commerce solution that powers the world's best brands, and delivers a consistent, personalized cross-channel customer experience. Oracle Commerce offers a complete commerce software platform that enables you to deliver a personalized customer buying experience across all customer touchpoints, including the web, contact center, mobile devices, social media, physical stores, and more.
When someone mentions a “free” ecommerce platform, that’s usually code for open source. If you’d rather devote money to other aspects of your business or you’re looking for the satisfaction of building an ecommerce store, open source ecommerce solutions could be the answer you’re looking for. While we’ve mentioned some of these platforms previously, here we will compare and contrast additional platforms that are considered “free.”