Load time is a pretty straightforward indicator of how fast your site is. Simply put, it’s the measure of how long it takes a page (or pages) on your site to fully load. A slow site is a killer in ecommerce – potential customers run away from slow sites, and as we mentioned earlier, each second you gain in site loading speed translates directly into sales gained.
Let’s start with a fact. When it comes to e-commerce plugins for WordPress, WooCommerce is definitely the world’s most popular. There’s no doubt about it, since it powers about 30% of all online stores out there. That’s huge! And if you wonder where all this success comes from, we’ll let Tuts+ instructor Rachel McCollin answer for us in her course A Beginner’s Guide to Using WooCommerce:
CoreCommerce has a huge range of plans available, more than most other platforms. This makes it suitable for just about any business looking to break into ecommerce and start up a store. The amount of choices can be a bit dizzying, though, and CoreCommerce’s own website is not the most appealing. This reflects poorly on the options it can give to its customers.
3dcart has no transaction fees, which is always a big plus. It also offers both a mobile front-end and a mobile back-end. What’s interesting is that it also has a full suite of web store related services, like SEO or Facebook marketing. That’s not common for a shopping cart provider but could come in handy. I would advise you to look at some other pages on the site as well, since there are some excellent resources there (like a shopping search engine comparison).
SuiteCommerce enables B2B and B2C merchants to rapidly create unique, personalized, and compelling branded shopping experiences across multiple channels. Differentiate your brand and exceed customer expectations, whether it is through mobile, online, or in-person, and empower your sales associates to provide engaging customer acquisition and retention experiences by utilizing a single source of item, inventory, customer and order data to feed your customer-facing systems. SuiteCommerce's integrated cloud-based nature unifies business applications and provides a central repository for order management and customer details, item and inventory data, creates seamless, omni-channel, brand experiences, and streamlines your business for continuous growth.
For anyone who is planning to start a new ecommerce business in 2018, it's important to first understand how digital commerce has evolved in past 2-3 years and where it is heading. Beyond mobile and social, we've seen just about every aspect of ecommerce evolve. Let's have a look at the major highlights that will shape and influence ecommerce now and in the future.
WooCommerce was designed specifically for WordPress, one of the most powerful and respected building platforms in use today. With the fundamentals handled by WordPress, WooCommerce then takes the guesswork out of creating your online store, by handling everything from inventory management to payment methods and even your store's overall appearance.
SquareSpace is comparable to Wix and WordPress more than a dedicated ecommerce platform like BigCommerce. However, it offers many features that are attractive for smaller websites. If your ecommerce business is on the smaller side and you’re not looking for advanced features, SquareSpace will make setting up an online store pretty simple and painless.
Business to Business or B2B refers to electronic commerce between businesses rather than between a business and a consumer. B2B businesses often deal with hundreds or even thousands of other businesses, either as customers or suppliers. Carrying out these transactions electronically provides vast competitive advantages over traditional methods. When implemented properly, ecommerce is often faster, cheaper and more convenient than the traditional methods of bartering goods and services.
Hey Darren; that’s really a fantastic article! I assume you’ve put a lot of effort into that but believe me that’s the best comparison of eCommerce platforms I’ve seen so far 🙂 One question popped up on my mind. Do you believe that an eCommerce platform lacks certain competencies if a merchant using that platform needs external apps to support his/her store? I work for an app developer company – so I may be subjective in that sense – but for me eCommerce apps add a lot of value on top of the standard offering of the platforms. For instance, we provide AI powered personalization for the eCommerce websites. An eCommerce platform’s development team do not need to bother creating these competencies in house – and they may not succeed – as this is not their expertise. I’d love to hear about your thoughts 🙂
Your product feed upload won't work if you installed it on your developer site because it's not connected to the Internet. To fix this issue, you'll need to install the Facebook for WooCommerce Extension on your live site instead. Also keep in mind that each of your products need to have a valid description, image, and unique product ID (such as a SKU) for you to be able to upload your products to Facebook.
But, the devil is in the details. At the end of the day, Shopify seems like a more laser-focused solution. Everything that Shopify offers is geared at making your online store more functional and easy to use. With WooCommerce, the platform is extremely feature-rich and it doesn't lack any specific eCommerce features. However, it's still an add-on to WordPress, making it more complex to configure.
Hey Darren; that’s really a fantastic article! I assume you’ve put a lot of effort into that but believe me that’s the best comparison of eCommerce platforms I’ve seen so far 🙂 One question popped up on my mind. Do you believe that an eCommerce platform lacks certain competencies if a merchant using that platform needs external apps to support his/her store? I work for an app developer company – so I may be subjective in that sense – but for me eCommerce apps add a lot of value on top of the standard offering of the platforms. For instance, we provide AI powered personalization for the eCommerce websites. An eCommerce platform’s development team do not need to bother creating these competencies in house – and they may not succeed – as this is not their expertise. I’d love to hear about your thoughts 🙂
With more choices of products, the information of products for customers to select and meet their needs become crucial. In order to address the mass customization principle to the company, the use of recommender system is suggested. This system helps recommend the proper products to the customers and helps customers make the decision during the purchasing process. The recommender system could be operated through the top sellers on the website, the demographics of customers or the consumers' buying behavior. However, there are 3 main ways of recommendations: recommending products to customers directly, providing detailed products' information and showing other buyers' opinions or critiques. It is benefit for consumer experience without physical shopping. In general, recommender system is used to contact customers online and assist finding the right products they want effectively and directly.[74]
In just three steps — see, tap, shop — consumers browsing Instagram can become your customers. Here's how to tag #WooCommerce products in your Instagram posts and drive traffic to your store:https://woocommerce.com/posts/instagram-shopping/?utm_campaign=coschedule&utm_source=twitter&utm_medium=WooCommerce&utm_content=Shopping%20on%20Instagram%3A%20Tag%20WooCommerce%20Products%20in%20Posts%20and%20Drive%20Traffic%20to%20Your%20Store …
Your product feed upload won't work if you installed it on your developer site because it's not connected to the Internet. To fix this issue, you'll need to install the Facebook for WooCommerce Extension on your live site instead. Also keep in mind that each of your products need to have a valid description, image, and unique product ID (such as a SKU) for you to be able to upload your products to Facebook.
The good news is that you don’t need to spend a fortune to get more people to see your products. There are plenty of ways to market your ecommerce store on a budget, and once the sales start rolling in, you can scale up those same methods for even better results. For example, you can use social media sites like Instagram to market your products without spending a cent.
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