Depending on if you are a small business with the intention of doing most of the set-up on your own, or if you are a larger business who’d prefer to take a hands off approach, there is an ecommerce platform for you. Ability to customize, scalability, affordability, bandwidth, mobile accessibility, the number of apps, your amount of technical knowledge and user experience are all things to consider when choosing the right ecommerce platform.  
WooCommerce – because it integrates into WordPress – comes with a lot of strong SEO features built right in. WordPress will give you feedback on your SEO right in pages and posts. This makes it easy to visually judge if your SEO on any given page or post is strong and also takes the pressure and thinking out of SEO. For SEO, it is certainly one of the best ecommerce platforms out there.

One of the biggest advantages of listing your products on Amazon is that you can use its Fulfillment by Amazon (FBA) program, which handles shipping for you. WP-Lister Lite for Amazon supports that feature, but keep in mind that if you use it, you’ll need to direct any purchases made on your WooCommerce store to your Amazon listings. To get started, you’ll want to check out an online guide to configuring both platforms to work together.
In order to grow, brick-and-mortar stores realize they must use their digital touchpoints to enhance their customers' in-store experiences. Online retailers recognize they need to separate themselves from the pack through faster and more informative shopping experiences. And omnichannel sellers and brands are aware they need to provide their customers with a seamless, cross-channel experience. [More...]
For my money though, comparing SaaS and deployed platforms is a bit too big of an ask. Comparing Apples with Apples is a good ambition but by their nature you have two very different types of fruit there. Magento site performance, for example, is almost entirely dependent on how well set up the store is. A good Magento developer can make it sing – but it takes time and expertise…. As a SasS solution the variance between Shopify sites should be much smaller.
Catalog management — displays products by category in a way that’s easier to navigate than scrolling or searching through lists of hundreds or thousands of products. Most basic e-commerce tools do not provide this type of functionality because it is not critical for small companies. Medium and large businesses that sell a high number of products and services can significantly benefit from using catalog management software by creating custom catalogs for various consumer segments, and sometimes even for individual B2B customers.
Next up, ThemeForest is a massive repository for WordPress themes, and even features its own WooCommerce section. Inside, you’ll find hundreds of premium themes for the ecommerce platform, targeting a broad range of niches. If you’re looking for a theme that includes features relevant to your particular industry, ThemeForest is probably the right place to look.
Modern 3D graphics technologies, such as Facebook 3D Posts, are considered by some social media marketers and advertisers as a more preferable way to promote consumer goods than static photos, and some brands like Sony are already paving the way for augmented reality commerce. Wayfair now lets you inspect a 3D version of its furniture in a home setting before buying.[60]
Really cool infographic. You’ve got just about everything covered. I actually sell a product just using paypal since I thought it might be the easiest for me to set up and it is what I am most familiar with. I guess really lots of ecommerce solutions even integrate with paypal however I do not run the sales of my products as a store just individual sales pages for a pay per product approach.
There are also online advertising laws that protect consumer privacy and ensure truthful marketing practices online. As an e-commerce business, online advertising is a major part of your strategy. Over the past decade, federal and state governments have passed new online advertising laws. As you expand into online marketing, it is important to be familiar with these. The CAN-SPAM Act, for instance, sets the rules for advertising through email, the most important rule being that consumers must be able to opt out of messages from businesses.
Your first step should be to learn about what WooCommerce is and what it can do for your ecommerce site. Then, you can begin to make sense of the platform’s main features, how they work, and the steps you’ll need to take to turn your fledgling store into a successful one. This may sound like a lot of ground to cover, but if you have the patience for some upfront work, you’ll reap the rewards over the long term.
The next step is to think about how much you’re willing to spend on your ecommerce platform. When setting your budget, be sure to consider the “non-obvious costs” that come with implementing a new solution. Go beyond the on the surface costs like licenses and development, and consider expenses for maintenance, consultation, set up and the like. Here are some of things you should factor into your budget
DatPiff is also the only site on this list that consistently offers free music from mainstream artists — think Future and Drake — and remains the No. 1 spot for fans to download new tapes, view release schedules, and listen to fan-made compilation albums. The site even features a pop-out player so you can listen before you download, as well as a news aggregator that collects stories from sites like HipHopEarly.
E-commerce technologies cut transaction costs by allowing both manufactures and consumers to skip through the intermediaries. This is achieved through by extending the search area best price deals and by group purchase. The success of e-commerce in urban and regional levels depend on how the local firms and consumers have adopted to e-commerce. [70]
To start an online business it is best to find a niche product that consumers have difficulty finding in malls or department stores. Also take shipping into consideration. Pets.com found out the hard way: dog food is expensive to ship FedEx! Then you need an ecommerce enabled website. This can either be a new site developed from scratch, or an existing site to which you can add ecommerce shopping cart capabilities.
Another significant benefit of using e-commerce software is that it generates a lot of data that is used by other systems such as CRM software, accounting software, ERP systems, and supply chain and logistics suites. For instance, detailed information on sales and returns can be used to determine the profitability of the company, how to improve inventory levels, or which customers are the most profitable and which ones are not generating significant revenue.

You’re probably used to using this online retailer to buy everything from the best headphones to dog food, so why not add some free music to your shopping list? Believe it or not, Amazon has a massive assortment of thousands of free tunes available via its digital music arm, allowing you to pick through everything from obscure indie and classical music to hits by the Foo Fighters (whose songs Saint Cecelia and Iron Rooster were available for free download on the service, last we checked). Checkout is quick and painless, and it works just like buying a song that costs money on Amazon, sans payment. Simply add a song to your shopping cart, check out, and the tunes are yours.
Everyone at #WooCommerce and Automattic works from the location they choose – including Chefchaouen in Morocco, famous for its many striking blue buildings. Are you passionate about #opensource? We're hiring — apply today at http://automattic.com/work-with-us/?utm_campaign=coschedule&utm_source=twitter&utm_medium=WooCommerce … #worldwidewoopic.twitter.com/xIIfzE7nrt
In the United States, the Federal Trade Commission (FTC) and the Payment Card Industry (PCI) Security Standards Council are among the primary agencies that regulate e-commerce activities. The FTC monitors activities such as online advertising, content marketing and customer privacy, while the PCI Council develops standards and rules, including PCI Data Security Standard compliance, which outlines procedures for the proper handling and storage of consumers' financial data.
Bluehost makes it easy to get started with WooCommerce web hosting. Simply choose the hosting plan that is right for your website needs, and then create or add your existing domain. We will automatically install WooCommerce on top of your WordPress website while also providing a free WooCommerce SSL to keep your site and transactions secure. Setup takes only a few minutes and then you can begin selecting a theme for your online store. Shortly after you've selected a WooCommerce theme, you can begin adding your products and payment information.
In the United Kingdom, The Financial Services Authority (FSA)[33] was formerly the regulating authority for most aspects of the EU's Payment Services Directive (PSD), until its replacement in 2013 by the Prudential Regulation Authority and the Financial Conduct Authority.[34] The UK implemented the PSD through the Payment Services Regulations 2009 (PSRs), which came into effect on 1 November 2009. The PSR affects firms providing payment services and their customers. These firms include banks, non-bank credit card issuers and non-bank merchant acquirers, e-money issuers, etc. The PSRs created a new class of regulated firms known as payment institutions (PIs), who are subject to prudential requirements. Article 87 of the PSD requires the European Commission to report on the implementation and impact of the PSD by 1 November 2012.[35]
Having an online storefront is one of the most straightforward ways to conduct ecommerce. The merchant creates a website and uses it to sell products and services using shopping carts and ecommerce solutions. The “right” solution will depend on the merchant and their products. Below is a list of some of the top ecommerce platforms. Check them out and see which one is right for you.
1995: Thursday 27 April 1995, the purchase of a book by Paul Stanfield, Product Manager for CompuServe UK, from W H Smith's shop within CompuServe's UK Shopping Centre is the UK's first national online shopping service secure transaction. The shopping service at launch featured W H Smith, Tesco, Virgin Megastores/Our Price, Great Universal Stores (GUS), Interflora, Dixons Retail, Past Times, PC World (retailer) and Innovations.
Big names like Alabama Shakes, The Civil Wars, and Imagine Dragons all got their start on ReverbNation by sharing their music for free and building up their loyal fanbase. There is a mix of every genre on ReverbNation, but the site tends to lean toward more pop, alternative, and hip-hop than anything else. With a community of nearly 4 million artists, labels, and users, ReverbNation helps you sift through its immersive catalog by giving you cool features like the site’s Discover app and page that will help you find who is about to be the next big thing.
Showcase your products and drive sales from your Facebook Business Page with the free Facebook for #WooCommerce extension. Sync your entire catalog with a click, and reach people after they’ve visited your website with dynamic, relevant ads on Facebook.https://woocommerce.com/products/facebook/?utm_campaign=coschedule&utm_source=twitter&utm_medium=WooCommerce …
At this stage, you’ll be itching to get the store out into the World Wide Web. However, make sure you’re well prepared to measure the success of your launch – defining your key performance indicators upfront will help you track your progress and performance and fix any issues as they emerge. Other important things to take care of include setting up your social media profiles, getting the email marketing ready, installing Google Analytics, doing keyword research, defining your shipping strategy and finalizing the launch promotion plan. Yes, that’s a lot of work, but a good start is half the job done. When you complete the checklist, try running your store through the Shopify store grader to catch errors if there are any.
So let's recap. If you want to open an online store but don’t have the skills or the time to build it yourself, you can set up a WordPress site and then install WooCommerce on top of it. But what about the design? Well, that’s where our WooCommerce themes come into play! The collection includes multi-purpose themes, built to suit any kind of online business, as well as market-specific ones like Fashion and Furniture.

Selz is very affordable, especially when you consider its features compared to comparably priced ecommerce platforms. Not only is it incredibly easy to use, but it also offers integrations for selling through WordPress, Facebook, and other independent websites. It also offers many security features and customer-friendly delivery options for merchants selling digital products.
Of course, you could use a standard WordPress theme – many fully support WooCommerce. However, WooCommerce-specific themes are built from the ground up with the ecommerce platform in mind, so they’re often a smarter bet. There are some excellent free choices out there, and you can also find premium options that include more features for a set price.
We’ve rated the top ecommerce platforms at least four stars out of five in our ecommerce comparison chart. You don’t need any coding knowledge to build a stylish online store. This is not true of more complex self-hosted ecommerce software like WordPress and Magento (if you want to find out more about these advanced tools, visit our guide on best ecommerce software).

NoiseTrade is part free music site, part promotion platform. You can download any individual track or album an independent artist uploads to the site if, in turn, you generously supply them with your email address and postal code. The freemium promotion platform also encourages you to spread the word about artists you like via Facebook and Twitter, while giving you the option to quickly tip the artist a suggested $4 donation.


Akshay is a passionate marketer and enjoys providing innovative and valuable insights to the blog. He is currently the Founder of a Global Content & Growth Marketing Agency, and loves to help startups, agencies and marketing managers grow their business. Interests that excite him include innovation, startups, health & fitness, meaningful experiences, golf & meditation.
Magento is an open-source platform offering maximum flexibility as well as third party integration. It comes with an abundance of features other platforms are missing, including multiple locations, sites, languages, and currencies. Magento also happens to be very scalable and it suited to grow your small or enterprise business to a thriving online store.
In the United States, certain electronic commerce activities are regulated by the Federal Trade Commission (FTC). These activities include the use of commercial e-mails, online advertising and consumer privacy. The CAN-SPAM Act of 2003 establishes national standards for direct marketing over e-mail. The Federal Trade Commission Act regulates all forms of advertising, including online advertising, and states that advertising must be truthful and non-deceptive.[26] Using its authority under Section 5 of the FTC Act, which prohibits unfair or deceptive practices, the FTC has brought a number of cases to enforce the promises in corporate privacy statements, including promises about the security of consumers' personal information.[27] As a result, any corporate privacy policy related to e-commerce activity may be subject to enforcement by the FTC.
Any viable ecommerce software will enable customers to buy your products and services from your online store. Where solutions differ is the degree to which they can unify and leverage both front and back-office applications with both their unique and shared data. Ecommerce platforms provide the unification of core business processes, where businesses can gain complete visibility across their company and ultimately meeting their most discerning customers' expectations. An ecommerce platform should:
Installing WooCommerce is free, but integrating the shopping cart completely with the system requires additional investment. Moreover, if you don't know WordPress, you won't know how to use WooCommerce. But the biggest problem with WooCommerce is its lack of scalability; as your business grows and you get more sellers, products and customers on your database, WooCommerce starts slowing down.
Shopify has been in the business for a very long time. It is one of the most successful platforms out there and gets good reviews from users. It offers light and reduced cost plans for small businesses that aren’t too expensive. And Shopify’s themes allow for a large amount of customizability. Generally speaking, it is extremely easy to setup and use, so much that you don’t really need to hire a developer. For small businesses, we consider it to be the best ecommerce platform out there. 
WooCommerce – because it integrates into WordPress – comes with a lot of strong SEO features built right in. WordPress will give you feedback on your SEO right in pages and posts. This makes it easy to visually judge if your SEO on any given page or post is strong and also takes the pressure and thinking out of SEO. For SEO, it is certainly one of the best ecommerce platforms out there.
Shopify is perhaps the most well-rounded of the ecommerce platforms. It has it all when it comes to easy setup and an easy to use dashboard. In terms of popularity, Shopify is the most popular platform out there for small, medium, and large businesses alike. With the exception of WooCommerce, Shopify is the cheapest of the five platforms at a starting price of $9 per month. Shopify also offers a number of professional looking themes. If you are looking for the most variety of apps, add ons, and plugins then Shopify is a great choice for your online shop.

User-friendly e-commerce software platform with mobile app. Merchants can create their website and sell products to B2C and B2B (both) customers. API integrated with all major payment gateways and shipping companies. Having marketing tools like: automated mailer to abandoned order, reward point system to engage customers, persistent cart, automatic currency based on customer location, etc.
2Checkout (formerly Avangate) is the digital commerce & payments provider that helps companies sell their products and services via multiple channels, acquire customers across multiple touch points, increase customer and revenue retention, leverage smarter payment options and subscription billing models, and maximize sales conversion rates. The company’s clients include ABBYY, Absolute, Bitdefender, FICO, HP Software, Kaspersky Lab, and many more companies across the globe. Avangate acquired 2Checkout (www.2checkout.com) in March 2017. Companies select our solution to: - Sell More Digital Goods Globally - Maximize Customer Lifetime Value - Accelerate Time to Market - Get Integrated Recurring Revenue Management - Leverage New Distribution Channels More info on www.avangate.com and www.2checkout.com
The Free Music Philosophy[1] generally encourages creators to free music using whatever language or methods they wish. A Free Music Public License (FMPL)[2] is available for those who prefer a formal approach. Some free music is licensed under licenses that are intended for software (like the GPL) or other writings (the GFDL). But there are also licenses especially for music and other works of art, such as EFF's Open Audio License, LinuxTag's Open Music License, the Free Art license and some of the Creative Commons Licences.
Big Cartel is an ecommerce solution designed for smaller merchants who do not need a sophisticated platform. Typical Big Cartel merchants are bands, clothing designers, jewelry makers, crafters, and other types of artists. The platform is very easy to use but has a limited feature set. Big Cartel likely won’t fill your needs if you have a large product catalog.
Black Friday made its debut sometime in the 1960s as the day to help retailers move from the red to the black in profits. The day-after-Thanksgiving shopping extravaganza has grown well beyond its roots since then. Last year, at the peak of Black Friday, shoppers were spending nearly $1 million per minute. However, the origins of Black Friday were pre-Internet. [More...]
Hi Zeal, WooCommerce is great if you have an existing WordPress site or if you’re looking to build something more than just an online store (if you also want to have a blog for example) since it’s a very flexible platform with lots of room for customization. Though if you just need an online store and want it to be super-simple then I would stick with the platforms listed here.
Overall, Bigcommerce seems to be offering a bit more design customization possibilities than Shopify. There are just more elements that can be adjusted or fine-tuned about the way your store looks and feels. At the end of the day, though, I still consider Shopify’s interface a bit more friendly, and I get the impression that Shopify’s designs need slightly less work before you get them looking 100% right.
OpenCart. OpenCart could be a great choice for small businesses without tech savvy employees. OpenCart is very simple to install and start using. It runs very quickly using simple code. OpenCart allows you to set advanced user privileges and separate access for users and groups. A simple code also has drawbacks; often for sale extensions and themes may not be up-to-date with security standards. 
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