Hey Darren; that’s really a fantastic article! I assume you’ve put a lot of effort into that but believe me that’s the best comparison of eCommerce platforms I’ve seen so far 🙂 One question popped up on my mind. Do you believe that an eCommerce platform lacks certain competencies if a merchant using that platform needs external apps to support his/her store? I work for an app developer company – so I may be subjective in that sense – but for me eCommerce apps add a lot of value on top of the standard offering of the platforms. For instance, we provide AI powered personalization for the eCommerce websites. An eCommerce platform’s development team do not need to bother creating these competencies in house – and they may not succeed – as this is not their expertise. I’d love to hear about your thoughts 🙂
In the end, WooCommerce gives you more SEO-specific options overall, purely because of the fact that it's built on top of WordPress. The only problem is that your site speed largely depends on the hosting you go with. Because of this, the SEO category goes to Shopify. You don't have to worry about optimization much, and your speeds are always going to be top-notch.

The changing market represents a vast opportunity for businesses to improve their relevance and expand their market in the online world. Researchers predict e-commerce will be 17 percent of U.S. retail sales by 2022, according to Digital Commerce 360. The U.S. will spend about $460 billion online in 2017. These figures will continue to climb as mobile and internet use expand both in the U.S. and in developing markets around the world.
Load time is a pretty straightforward indicator of how fast your site is. Simply put, it’s the measure of how long it takes a page (or pages) on your site to fully load. A slow site is a killer in ecommerce – potential customers run away from slow sites, and as we mentioned earlier, each second you gain in site loading speed translates directly into sales gained.

Very helpful to understand ecommerce. thank you for sharing it. one of the platform where i gone through that is TochFeed and it is has been focusing on any streaming videos, this is new trend of shopping now that you can shop same product which you seeing in video. Now your product is just a one click away from you. By Tochfeed you can discover watch and purchase.
That said, if you take a look at a comparison on Google Trends, there's only one clear winner in terms of what people are searching and how many of them show interest in the popular consumer ecommerce solutions, but let's hold off on this for a minute. First, have a look at the popularity chart between five of our featured tools: Bigcommerce, Volusion, Big Cartel, 3dcart, Ecwid, across the past 12 months:
Choosing the best ecommerce site builder is really based on your needs.  We do want to recommend that you consider a few as front runners – BigCommerce was by far the strongest option for start-ups looking for a platform to grow your business with. Prestashop gives entrepreneurs the best bang for your buck. X-Cart is one of the best free ecommerce platforms if you have dev resources.
BigCartel is a great platform for small businesses and creative independent ventures. They aim to make selling easy for small stores, with a “quick setup” feature that can get an ecommerce store up and running extremely quickly. They also have a range of free themes. Customizability isn’t super high, but apps and add-ons do allow for some flexibility.
WooCommerce is used by a number of high-traffic websites such as Small Press Expo.[11] For the 3rd week of September 2015, Trends indicated that WooCommerce ran on 30%[12] of e-commerce sites and millions of active installs.[13] Ecommerce is rapidly growing worldwide and WooCommerce has over 39 million downloads as a plugin and is currently active on more than three million websites and is the most popular eCommerce platform in 2018.[14] WooCommerce has approximately 4% of the top million HTML pages.[15] In 2018, statistics show that the percentage of online stores that utilize WooCommerce through Wordpress.org's plugin is more than 30% of all stores.[16] WooCommerce has complete control of the market share with an outstanding 42% of all online stores being powered by Woocommerce.[17]
That said, if you take a look at a comparison on Google Trends, there's only one clear winner in terms of what people are searching and how many of them show interest in the popular consumer ecommerce solutions, but let's hold off on this for a minute. First, have a look at the popularity chart between five of our featured tools: Bigcommerce, Volusion, Big Cartel, 3dcart, Ecwid, across the past 12 months:
BigCommerce is similar to Shopify in that it offers a range of powerful ecommerce features packaged in an easy-to-use SaaS platform. It’s almost neck-and-neck with Shopify in terms of pricing too, and currently enjoys a decent amount of popularity with users. Ultimately, it’s Shopify’s superior app developer support that keeps BigCommerce from being the best ecommerce platform for small businesses.
You can see why Shopify scored top marks in this area. Features like these don’t just make running your online store possible – they make it easy and enjoyable too. Put simply, Shopify was designed to help people build an online store. That’s why it’s packed with these high quality sales features, which were specially created to support your ecommerce business.
For many people, pricing is the most important factor, not only when deciding which of the best ecommerce platforms to use, but in general, as they go through life. Personally, I feel that if you are going to be investing a lot of your time and energy into creating your own online retail space, then there should be more important factors than saving $1 on the price of the platform. With that said, though, we also want to aim at getting the most bang for our buck. Here's how things play out.
Websites such as Squarespace and WordPress offer mobile-friendly, ready-to-go e-commerce templates that help you get a store up and running quickly. As a shop owner, you will need a way to collect credit card payments from consumers online. PayPal, Square and Google Wallet are all popular ways of accepting and managing online payments. You can also sell your merchandise through online giants like Amazon.
The DoJ has revealed an unsealed indictment of eight defendants for crimes related to their involvement in widespread digital advertising fraud. The DoJ alleges the eight individuals were behind two global schemes, 3ve and Methbot, which stole tens of millions of dollars through a scam that used fake Web traffic and fake websites to reap ad view revenue from unwitting advertisers. [More...]

Accounting and finance software manages all financial aspects of the sales transactions performed on the e-commerce platform. While consumers do not require invoices and other documents related to a purchase, the high volume of sales data needs to be consolidated and allocated to the appropriate general ledger accounts. For B2B, the volume of transactions isn’t very high, but invoicing is more complicated. Corporate customers may need custom invoices, shipping manifests, and warranty documents. Also, large companies have multiple business units that can purchase online individually or at the corporate level. Payment can also be made by numerous business entities from multiple bank accounts or credit cards.
To start an online business it is best to find a niche product that consumers have difficulty finding in malls or department stores. Also take shipping into consideration. Pets.com found out the hard way: dog food is expensive to ship FedEx! Then you need an ecommerce enabled website. This can either be a new site developed from scratch, or an existing site to which you can add ecommerce shopping cart capabilities.
Webgility is a premium Ecommerce Operations and Accounting automation software designed for multi-channel ecommerce companies who use QuickBooks or Netsuite. Run your whole ecommerce business from a single app — Automate your accounting and sync your business data—including inventory, order management, and shipping—to your QuickBooks or Netsuite. All within one comprehensive app. Automate your accounting—and ditch the busywork — Easily and automatically post all of your sales directly into QuickBooks or Netsuite, knowing it’s timely, accurate, organized, and tax compliant. Create sales receipts or invoices, record expenses and fees, and fully reconcile—error-free. Manage orders—and improve customer satisfaction — Process orders faster. Easily search, sort, filter, import, and export multichannel orders. Manage cancellations and process and track returns and refunds. Automatically create purchase orders for out-of-stock items. Ship faster for less – Automatically connect orders to shipping carriers (FedEx, UPS, USPS) for instant rate comparison. Simply click to print shipping labels and pick lists, validate addresses, track shipments, and notify customers. Never oversell with accurate multichannel inventory — Instantly sync and update price and quantity between all sales channels and QuickBooks or Netsuite. Keep track of what products you have listed on what sales channel, what’s selling for what price, and when you need to order more. Gain valuable insights with powerful analytics — Learn actionable intelligence based on data insights to run your business with strategy instead of guesswork. See all channels, expenses, inventory, financial, and customer analytics to optimize operations and increase revenue.

A fully customizable frontend to showcase your style is just the start. Create online look books, true-to-life videos, and even interactive content through AR and VR technology. Then, bring it to life. Shopify’s universal POS powers pop-up shops, product drops, and live events. Sync products, inventory, and customer data automatically across all your channels and expressions.
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