Ecommerce has emerged as the single biggest growth driver in the worldwide marketplace. eMarketer, a leading independent market researcher, predicts global B2C ecommerce sales will reach $1.5 trillion this year, a 20 percent increase from 20131. And according to Forrester Research, B2B ecommerce spending in the U.S. alone reached $559 billion in 20132. If ecommerce is important to your business then the solution you choose is arguably one of the most important business decisions you will make.
To start an online business it is best to find a niche product that consumers have difficulty finding in malls or department stores. Also take shipping into consideration. Pets.com found out the hard way: dog food is expensive to ship FedEx! Then you need an ecommerce enabled website. This can either be a new site developed from scratch, or an existing site to which you can add ecommerce shopping cart capabilities.
Optimize the look and feel of your site across devices easily and quickly. Go beyond beautiful to make mobile-first conversions intuitive with branded checkouts and payment gateways like Apple Pay, PayPal, or Shopify Pay’s one-click confirmation. Merge in-store retail with mobile browsing to capture and engage your customer at every step in the purchase process.
As an e-tailer operating in today’s modern environment, you have your work cut out for you — more so than ever before. Not only are you dealing with a more competitive market, but your customers have higher expectations. It’s no longer enough to stock up on the right products, you also need to delight customers and be able to fulfill orders in the fastest, most affordable way possible.
Sitting firmly at the “all inclusive” end of the market, Volusion is a feature-rich e-commerce platform with everything you could possibly need to run an effective e-commerce store. Like Shopify and Bigcommerce, the model is similar – you are effectively renting your store on a monthly basis, and in the process gaining access to the power and customization potential of the Volusion platform.
If you do short run custom products like engraved jewelry or even wall decals, you’ll need custom product fields for customization. Plan on managing a large inventory of various products? You might need a back-in-stock email notification feature or dropship integration to keep your orders leaving the warehouse as fast as they enter your ecommerce system.
Catalog management — displays products by category in a way that’s easier to navigate than scrolling or searching through lists of hundreds or thousands of products. Most basic e-commerce tools do not provide this type of functionality because it is not critical for small companies. Medium and large businesses that sell a high number of products and services can significantly benefit from using catalog management software by creating custom catalogs for various consumer segments, and sometimes even for individual B2B customers.
Shopify, Big Commerce, Magento, IBM Commerce and Demandware have all been approved for Pinterest Buyable Pins. Would rather have Woocommerce be one of the first to get approved than one of the last. I have a major Pinterest Board and most of my traffic comes from Pinterest. Having Buyable Pins is not an option but a necessity at this point for my existing store.
Let’s start with a fact. When it comes to e-commerce plugins for WordPress, WooCommerce is definitely the world’s most popular. There’s no doubt about it, since it powers about 30% of all online stores out there. That’s huge! And if you wonder where all this success comes from, we’ll let Tuts+ instructor Rachel McCollin answer for us in her course A Beginner’s Guide to Using WooCommerce:
Modern 3D graphics technologies, such as Facebook 3D Posts, are considered by some social media marketers and advertisers as a more preferable way to promote consumer goods than static photos, and some brands like Sony are already paving the way for augmented reality commerce. Wayfair now lets you inspect a 3D version of its furniture in a home setting before buying.
At WP Engine, we are proud to host a number of ecommerce sites. We combine a dedicated work environment with a toolkit for WooCommerce integration. We will protect your ecommerce shop when you need protection most; you won’t need to worry about high traffic conflicting with your sales revenue. Our digital experience platform will provide your business with SEO ready performance, improved mobile UX, and third party integrations (Shopify, BigCommerce, etc.) to integrate stores running on other platforms with WordPress.
We are in talks with a few organizations who have very substantial interest and whose values align with ours. As negotiations continue, I may write more updates here as we move along and may be able to announce a new parent org for FMA in the coming weeks. Nothing is set in stone though so we still face shutdown, and if you have questions or want to help, please contact us using the Closure Comment form (at the end of this blog post).