CUSTOMER SERVICE – Additionally, with a commercial solution you benefit from the support structure. Open source solutions such as WordPress are often community driven and you are therefore dependent on that community to provide support. While that can also work very well – if you are in desperate need of help at 3 am on a Sunday, it’s nice to have a guarantee it will be there.
As open source software, WordPress is well known for allowing third-party developers to create various extensions and plugins. WooCommerce taps into that further by offering lots of interesting and exciting additions. Whether you want to easily edit aesthetics, sell on Facebook, ramp up email marketing techniques, understand user behavior or quite frankly do anything else, you'll be able to.
OpenCart also has multi-store support that lets you stay on top of different stores from a single interface. This functionality lets you set products for different stores, use specific themes for each online store, and localise your websites. Product options and attributes are also quite flexible with OpenCart, and the solution lets you add extra product variables.
When you look at all the ecommerce platforms and tally up all the features like we did, the end result is a mind-boggling list of 41 core features. After you make sure that your platform can handle your business model (i.e. recurring orders or customized products), you need to make sure that your online platform delivers on the features we’ve identified as crucial for ecommerce entrepreneurs – we weighted these 5x more than ‘nice haves’ in our assessment of best ecommerce software.

An ecommerce platform is not a "one size fits all" solution that will work for everyone. All the ecommerce platforms discussed in this article are built for different kinds of business requirements. The pros and cons outlined are not about what's wrong with them. The curated list is designed to help you make a calculated decision and choose a platform that serves your needs best.


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E-commerce markets are growing at noticeable rates. The online market is expected to grow by 56% in 2015–2020. In 2017, retail e-commerce sales worldwide amounted to 2.3 trillion US dollars and e-retail revenues are projected to grow to 4.88 trillion US dollars in 2021[63]. Traditional markets are only expected 2% growth during the same time. Brick and mortar retailers are struggling because of online retailer's ability to offer lower prices and higher efficiency. Many larger retailers are able to maintain a presence offline and online by linking physical and online offerings.[64][65]
You’re probably used to using this online retailer to buy everything from the best headphones to dog food, so why not add some free music to your shopping list? Believe it or not, Amazon has a massive assortment of thousands of free tunes available via its digital music arm, allowing you to pick through everything from obscure indie and classical music to hits by the Foo Fighters (whose songs Saint Cecelia and Iron Rooster were available for free download on the service, last we checked). Checkout is quick and painless, and it works just like buying a song that costs money on Amazon, sans payment. Simply add a song to your shopping cart, check out, and the tunes are yours.
Showcase your products and drive sales from your Facebook Business Page with the free Facebook for #WooCommerce extension. Sync your entire catalog with a click, and reach people after they’ve visited your website with dynamic, relevant ads on Facebook.https://woocommerce.com/products/facebook/?utm_campaign=coschedule&utm_source=twitter&utm_medium=WooCommerce …

WooCommerce setup is logical and straightforward with many features automated to enable both physical and e-products to be sold through the same storefront. Inventory management is easy and the ordering process is transparent and secure. The PayPal and other payment systems integrate seamlessly to ensure a secure and confidence-inspiring checkout experience for shoppers. Great analytics too!
Really, Magento’s robust platform is meant for enterprise businesses. These businesses typically want the best in functionality and security, which Magento’s modular nature can ensure. Development costs for Magento can be downright astronomical, but for enterprises it’s a fair price to pay for extensibility, robustness and security. For businesses that want to integrate their ecommerce store with integrated systems such as ERPs and CRMs, Magento is one of the best ecommerce platforms. 

Over the past decade and a half, electronic networks such as the Internet have greatly impacted the way commerce and other transactions are conducted. E-commerce facilitates transactions between two parties because it supersedes the boundaries of physical space (with the exception of delivery of goods or services), allowing the exchange to occur remotely as well as more quickly and efficiently.
Let’s say your store’s anniversary is in January. To celebrate, you want to give your customers a 50% discount for the entire month — but only for the first 200 customers. Here's how to harness #WooCommerce's simple-yet-powerful coupon functionality:https://woocommerce.com/posts/coupons-with-woocommerce/?utm_campaign=coschedule&utm_source=twitter&utm_medium=WooCommerce&utm_content=How%20to%20Create%20Coupons%20with%20WooCommerce …
Amazon introduced AWS Outposts at its AWS re:Invent conference in Las Vegas. The new system, which provides AWS-branded boxes for use in traditional data centers, will allow the company to make advances into the world of on-premises storage, taking on legacy hardware vendors including Cisco, Dell, and Hewlett Packard Enterprise. Outposts technology can run on rival vendors' data center equipment. [More...]

WP Engine is ideal for your ecommerce store because it is built for speed, easily scalable, provides simple staging, and total security. Ecommerce sites using WP Engine’s digital experience platform experience three-times more cart additions, 50 percent reduced page load, and three-times more checkouts. Check out the various plans we offer for any size business. Or check out our enterprise plans to take your enterprise level business up a notch.

Features, including: SEO tools (sitemaps, customizable metadata and URLS, bulk editing), fuzzy and exact product search, ability to send abandoned cart emails, blog, mobile store, coupon and discount capabilities, integrated ratings and reviews, multiple product photos with zooming capability, ability to handle subscriptions/recurring product orders, drop shipping integration, ability to sell customizable products, fulfillment by Amazon integration, real-time shipping and tracking, reward points program compatibility, Google trusted stores


While other ecommerce platforms use drag-and-drop editing, or even let you create your store from scratch if you want to, GoDaddy does something different. It uses ADI, which stands for Artificial Intelligence Design. This means it simply asks you a few questions, and then uses your answers to create a personalized store for you. This is what makes it the easiest ecommerce platform to use on the whole market.
Big Cartel is an ecommerce solution designed for smaller merchants who do not need a sophisticated platform. Typical Big Cartel merchants are bands, clothing designers, jewelry makers, crafters, and other types of artists. The platform is very easy to use but has a limited feature set. Big Cartel likely won’t fill your needs if you have a large product catalog.
One important thing to point out is to not get overly excited with WooCommerce’s seemingly attractive pricing too much. While, yes, the platform itself is free, and all the components needed to make it operational (including PayPal payments, etc.) are free, you might need a number of paid extensions to get some helpful additional features. This will grow your bill.
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