Ecommerce has emerged as the single biggest growth driver in the worldwide marketplace. eMarketer, a leading independent market researcher, predicts global B2C ecommerce sales will reach $1.5 trillion this year, a 20 percent increase from 20131. And according to Forrester Research, B2B ecommerce spending in the U.S. alone reached $559 billion in 20132. If ecommerce is important to your business then the solution you choose is arguably one of the most important business decisions you will make.
The contemporary e-commerce trend recommends companies to shift the traditional business model where focus on "standardized products, homogeneous market and long product life cycle" to the new business model where focus on "varied and customized products". E-commerce requires the company to have the ability to satisfy multiple needs of different customers and provide them with wider range of products.
Business-to-consumer (B2C) is the most frequent type of e-commerce platform and focuses exclusively on selling to consumers. B2C e-commerce is open to anyone who wants to purchase online. There may be geographical limitations regarding shipping or currencies, but theoretically, any consumer with a valid credit card can use this type of software to buy online.
OpenCart also has multi-store support that lets you stay on top of different stores from a single interface. This functionality lets you set products for different stores, use specific themes for each online store, and localise your websites. Product options and attributes are also quite flexible with OpenCart, and the solution lets you add extra product variables.
When Last.fm was initially created in 2002, it functioned as an internet radio station in a similar fashion to Pandora and iHeartRadio. In 2005, however, the site adopted Audioscrobbler, a music recommendation system that collects data from dozens of media players and music streaming websites to craft individual user profiles that reflect musical taste and listening habits. Last.fm has now “scrobbled” info from nearly 100 billion plays, which total more than 7 million years’ worth of listening.

Customer management – Think about the capabilities you need to build and manage relationships with your customers. For example, if you communicate with shoppers via email, then you need a solution that either has built-in email marketing features or an integration with your email marketing platform. Do you have a loyalty program? Make sure it works with your new ecommerce program.


OpenCart. OpenCart could be a great choice for small businesses without tech savvy employees. OpenCart is very simple to install and start using. It runs very quickly using simple code. OpenCart allows you to set advanced user privileges and separate access for users and groups. A simple code also has drawbacks; often for sale extensions and themes may not be up-to-date with security standards.  

Fiverr – This is a “freelance services marketplace” that connects people (mostly entrepreneurs) with service providers who offer anything from graphic design and online marketing to translation and video development. As its name indicates, gig pricing on Fiverr starts at $5 USD, though depending on what you’re selling, that can go up to hundreds, even thousands of dollars.

For the uninitiated, the dot-com bubble burst occurred from 1997 to 2001. The rapid growth of Internet usage and adoption at the time fueled investments at incredibly high valuations and companies that haven’t even turned a profit went public. The hype wasn’t sustainable, though, and capital soon dried up. As you’ll learn below, this was ultimately one of the reasons why Boo.com (among others) shut down.
Absolutely. Depending on what you want your e-commerce store to do or look like, you can choose from a variety of available WooCommerce themes. Once you've chosen a theme, you can begin to customize it within the "customizer" section of your WordPress dashboard. This will allow you to make simple changes like adding your personal logo or changing the background and font. Coding knowledge is not a requirement for using WooCommerce, however for users who know basic HTML or CSS, customization can be taken to a whole new level. We recommend that beginners to WooCommerce choose a theme that best fits their needs and then learn how to customize it further through our knowledge base articles or community forums. As your customization skills increase, you will be excited by all the possibilities your WooCommerce online store has available to leverage.
Thank you for this report. It has saved me a lot of time and effort. I do however have one question. I am looking at GoCentral which is GoDaddy’s e-commerce platform. Have you heard anything good or bad about this? I am trying to find out if it has drop shipping integration. There is a charge for each transaction but I am looking for security, ease of use, the best customer service….as I don’t want to wait days to get a response back if I have an issue with my store. Time is money and I would like to use a company that will answer the phone and emails asap. I have always had a great experience with GoDaddy but I didn’t know if you had heard about this service. Any help that you can provide would be great. Thank you!!
Hi. Every marketplace site should offer their vendors the option to feature their listing. This means that for a small fee, their listing can appear ahead of other listings in that category. The plugin should make this listing last a limited time; this option should appear at the end of the 'create a product listing' page. It should offer a (PayPal) payment option so that the vendor can pay for the featured listing. Once this is done, the listing should go live automatically. These listings should also ideally be automatically deleted from the system after the expiry date. Thanks.

For my money though, comparing SaaS and deployed platforms is a bit too big of an ask. Comparing Apples with Apples is a good ambition but by their nature you have two very different types of fruit there. Magento site performance, for example, is almost entirely dependent on how well set up the store is. A good Magento developer can make it sing – but it takes time and expertise…. As a SasS solution the variance between Shopify sites should be much smaller.
When Last.fm was initially created in 2002, it functioned as an internet radio station in a similar fashion to Pandora and iHeartRadio. In 2005, however, the site adopted Audioscrobbler, a music recommendation system that collects data from dozens of media players and music streaming websites to craft individual user profiles that reflect musical taste and listening habits. Last.fm has now “scrobbled” info from nearly 100 billion plays, which total more than 7 million years’ worth of listening.

The shift of live content from traditional broadcast television to online sources has significantly changed the video industry -- and especially, the news media industry. News typically derives its value and attracts viewers with live updates and real-time engagement. The rise of live online alternatives extends those capabilities to nontraditional voices in the digital realm. [More...]
Akshay is a passionate marketer and enjoys providing innovative and valuable insights to the blog. He is currently the Founder of a Global Content & Growth Marketing Agency, and loves to help startups, agencies and marketing managers grow their business. Interests that excite him include innovation, startups, health & fitness, meaningful experiences, golf & meditation.
Hey Darren; that’s really a fantastic article! I assume you’ve put a lot of effort into that but believe me that’s the best comparison of eCommerce platforms I’ve seen so far 🙂 One question popped up on my mind. Do you believe that an eCommerce platform lacks certain competencies if a merchant using that platform needs external apps to support his/her store? I work for an app developer company – so I may be subjective in that sense – but for me eCommerce apps add a lot of value on top of the standard offering of the platforms. For instance, we provide AI powered personalization for the eCommerce websites. An eCommerce platform’s development team do not need to bother creating these competencies in house – and they may not succeed – as this is not their expertise. I’d love to hear about your thoughts 🙂
Product management — is essential for companies using e-commerce platforms, since they usually sell many types of products. A complex offering of products and services means that a lot of product data needs to be managed and maintained to ensure that the online store accurately represents what the company sells. Product information is also important to track sales and revenues by product, a mix of items, packages, or product types.
eCommerce refers to any form of business transaction conducted online. The most popular example of eCommerce is online shopping, which is defined as buying and selling of goods via the internet on any device. However, eCommerce can also entail other types of activities, such as online auctions, payment gateways, online ticketing, and internet banking.

The Free Music Philosophy used a three pronged approach to voluntarily encourage the spread of unrestricted copying, based on the fact that copies of recordings and compositions could be made and distributed with complete accuracy and ease via the Internet. First, since music by its very nature is organic in its growth, the ethical basis of limiting its distribution using copyright laws was questioned. That is, an existential responsibility was fomented upon music creators who were drawing upon the creations of countless others in an unrestricted manner to create their own. Second, it was observed that the basis of copyright law, "to promote the progress of science and useful arts", had been perverted by the music industry to maximise profit over creativity resulting in a huge burden on society (the control of copying) simply to ensure its profits. Third, as copying became rampant, it was argued that musicians would have no choice but to move to a different economic model that exploited the spread of information to make a living, instead of trying to control it with limited government enforced monopolies.[4]
You can play the songs before downloading them, but when you're ready to save the songs to your computer, click the FREE button to add it to your cart. Then, you can check out as if you were purchasing something by clicking Place your order. You'll be taken to a link to download the free music, and it'll also be saved in the Digital Orders tab of your order history.
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