The ecommerce platforms of today have moved beyond single purpose software that enables people to simply buy products and services online. Today's best cloud-based ecommerce platforms integrate both the front- and back-office systems to provide a unified business environment that is easily scalable, endlessly customizable and provides timesaving automation functionality. Such a platform enables businesses to meet their customers' demands for providing a seamless shopping experience across all channels, and provides the flexibility and adaptability needed to keep up with the pace of business, reduce operational costs, increase efficiencies and eliminate the hassles of managing hardware and software.
Today's customer feedback world is extremely complex with data coming from a variety of sources. With the growing number of cross-functional teams and silos within an organization, leaders have been finding it increasingly difficult to capture the full 360-degree view of the customer to drive true change within an organization. While it's clear that problems exist, what's less straightforward is why. [More...]
At Digital River, we believe in true accountability. Everything about our advanced cloud solution is designed for risk-free global commerce. Our proven expertise with tech-centric brands means you have a proactive partner who is always focused on your success. We power and personalize your shopping experiences, process and fulfill orders, and localize your online business everywhere. To protect your brand, we take on risk. We combat fraud, and simplify billing, taxes and compliance. Accountability means we bring you leading tools for digital disruption. With the latest revenue models, we help you grow and meet shifts in buyer preference. Built for B2C and B2B, our commerce cloud supports everything from subscriptions, and accounts and entitlements, to micro-transactions, emerging payments and the Internet of Selling your Things. In short, we’re all-in, fully committed and responsible for each facet of your ecommerce business. We are trusted advocates who help build your brand, amplify your ROI and expand your global opportunity. Digital River is Commerce with Accountability. www.digitalriver.com
For businesses that prefer a simple online store, Magento Go is Magento’s most basic plan. Features ideal for small retail shops include the very simple user interface, a highly developed knowledge base that answers almost every question you might have, very developed product management, and no transaction fees (just one service fee per month). Ultimately, Magento Go offers a very basic experience; there is limited bandwidth, limited themes, few add-ons, and infantile development features.
To take advantage of all the new features, such as full-with content blocks, we’ve redesigned the regular posts layout in Storefront. Ever since Storefront was first released the layout for posts was made of 2 columns, one being the post meta, and the other the content itself. In this new version, the content now spans the entire width of the container. Here’s a before/after comparison:
Logistics in e-commerce mainly concerns fulfillment. Online markets and retailers have to find the best possible way to fill orders and deliver products. Small companies usually control their own logistic operation because they do not have the ability to hire an outside company. Most large companies hire a fulfillment service that takes care of a company's logistic needs.[61]
SquareSpace is comparable to Wix and WordPress more than a dedicated ecommerce platform like BigCommerce. However, it offers many features that are attractive for smaller websites. If your ecommerce business is on the smaller side and you’re not looking for advanced features, SquareSpace will make setting up an online store pretty simple and painless.
Of course, you could use a standard WordPress theme – many fully support WooCommerce. However, WooCommerce-specific themes are built from the ground up with the ecommerce platform in mind, so they’re often a smarter bet. There are some excellent free choices out there, and you can also find premium options that include more features for a set price.
An example of the impact e-commerce has had on physical retail is the post-Thanksgiving Black Friday and Cyber Monday shopping days in the U.S. According to Rakuten Marketing data, in 2017, Cyber Monday -- which features sales that are exclusively online -- saw 68% higher revenues than Black Friday -- which is traditionally the biggest brick-and-mortar shopping day of the year.
If you’re a fan of classical music, finding free downloads is easy — after all, most classical compositions and many performances have long been public domain. Musopen, a nonprofit organization dedicated to the preservation and accessibility of classical music, hosts an impressive library of songs and compositions without any copyright restrictions. Users can browse by composer or performer, or filter results based on the time period and instrument. Whether you enjoy the complex arrangements of the Baroque period or the fierce passion of the Romantics, Musopen probably has what you’re looking for.
Big names like Alabama Shakes, The Civil Wars, and Imagine Dragons all got their start on ReverbNation by sharing their music for free and building up their loyal fanbase. There is a mix of every genre on ReverbNation, but the site tends to lean toward more pop, alternative, and hip-hop than anything else. With a community of nearly 4 million artists, labels, and users, ReverbNation helps you sift through its immersive catalog by giving you cool features like the site’s Discover app and page that will help you find who is about to be the next big thing.

Absolutely. Depending on what you want your e-commerce store to do or look like, you can choose from a variety of available WooCommerce themes. Once you've chosen a theme, you can begin to customize it within the "customizer" section of your WordPress dashboard. This will allow you to make simple changes like adding your personal logo or changing the background and font. Coding knowledge is not a requirement for using WooCommerce, however for users who know basic HTML or CSS, customization can be taken to a whole new level. We recommend that beginners to WooCommerce choose a theme that best fits their needs and then learn how to customize it further through our knowledge base articles or community forums. As your customization skills increase, you will be excited by all the possibilities your WooCommerce online store has available to leverage.
But that wasn’t the only factor that led to its failure. According to ABC News, “during its first holiday shopping season after going public, the site was swamped with orders, as were other online toy sites. EToys sold more than any of its competitors, but the publicity over late shipments dogged the company. Analysts say it also made customers wary of holiday Web shopping during the 2000 holiday season.”
Using Magento is not for everyone, especially if the store owner is not a programmer, or doesn't have a team of programmers working on his or her team. And then there's the price tag; the basic version is free, but getting an enterprise version means you'll need to shell out at least $20,000/year. If you don't have programmers on staff, be prepared to invest in third-party programming costs as well.
Note. I don’t feel like I should make statements like, “I enjoy WooCommerce’s product management more than I do Shopify’s” here because it doesn’t actually bring much value into the discussion. I’m just a guy. A user. And my opinion is not any more important than the other person’s. Inevitably, the way WooCommerce does a given thing, for example, is going to be better for some of you than how Shopify does the same thing. And vice versa. So the key here is to check all those features out by yourself and compare which platform just feels better.

Sitting firmly at the “all inclusive” end of the market, Volusion is a feature-rich e-commerce platform with everything you could possibly need to run an effective e-commerce store. Like Shopify and Bigcommerce, the model is similar – you are effectively renting your store on a monthly basis, and in the process gaining access to the power and customization potential of the Volusion platform.


Webgility is a premium Ecommerce Operations and Accounting automation software designed for multi-channel ecommerce companies who use QuickBooks or Netsuite. Run your whole ecommerce business from a single app — Automate your accounting and sync your business data—including inventory, order management, and shipping—to your QuickBooks or Netsuite. All within one comprehensive app. Automate your accounting—and ditch the busywork — Easily and automatically post all of your sales directly into QuickBooks or Netsuite, knowing it’s timely, accurate, organized, and tax compliant. Create sales receipts or invoices, record expenses and fees, and fully reconcile—error-free. Manage orders—and improve customer satisfaction — Process orders faster. Easily search, sort, filter, import, and export multichannel orders. Manage cancellations and process and track returns and refunds. Automatically create purchase orders for out-of-stock items. Ship faster for less – Automatically connect orders to shipping carriers (FedEx, UPS, USPS) for instant rate comparison. Simply click to print shipping labels and pick lists, validate addresses, track shipments, and notify customers. Never oversell with accurate multichannel inventory — Instantly sync and update price and quantity between all sales channels and QuickBooks or Netsuite. Keep track of what products you have listed on what sales channel, what’s selling for what price, and when you need to order more. Gain valuable insights with powerful analytics — Learn actionable intelligence based on data insights to run your business with strategy instead of guesswork. See all channels, expenses, inventory, financial, and customer analytics to optimize operations and increase revenue.

A Canadian-based ecommerce solution, Shopify has been helping online businesses across the globe with a sharp focus on the trending social commerce and mobile shopping. Founded in 2004, Shopify has always kept up with the pace of evolving ecommerce trends and technologies, having broken ground on powerful additions such as social shopping whereby your customers never leave their social media platform in order to buy from you.
IBM WebSphere Commerce enables B2B and B2C merchants to deliver omnichannel shopping experiences. The platform supports ecommerce, mobile, social, and brick-and-mortar. Its B2B ecommerce offering has the capabilities to support complex products and makes digital and field selling more efficient. Its B2C solution on the other hand lets you engage customers with personalised content no matter what channel or device they’re using.

"We are a small team who turn out several videos each week for YouTube. Adding music to our videos has elevated them to a much higher standard, and our audience has responded very favourably. We looked around at a lot of libraries and found Soundstripe has a great selection of quality tracks that meet all our needs - from dramatic instrumentals for travel videos, to subtle background music for talking heads and tutorials."
CUSTOMER SERVICE – Additionally, with a commercial solution you benefit from the support structure. Open source solutions such as WordPress are often community driven and you are therefore dependent on that community to provide support. While that can also work very well – if you are in desperate need of help at 3 am on a Sunday, it’s nice to have a guarantee it will be there.
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