Among emerging economies, China's e-commerce presence continues to expand every year. With 668 million Internet users, China's online shopping sales reached $253 billion in the first half of 2015, accounting for 10% of total Chinese consumer retail sales in that period.[43] The Chinese retailers have been able to help consumers feel more comfortable shopping online.[44] e-commerce transactions between China and other countries increased 32% to 2.3 trillion yuan ($375.8 billion) in 2012 and accounted for 9.6% of China's total international trade.[45] In 2013, Alibaba had an e-commerce market share of 80% in China.[46] In 2014, there were 600 million Internet users in China (twice as many as in the US), making it the world's biggest online market.[47] China is also the largest e-commerce market in the world by value of sales, with an estimated US$899 billion in 2016.[48]
Before you can sell it, people must want to buy it. Our e-commerce platform lets you analyze site traffic and browse-to-buy conversion rates to define special offers and new products based on customer behavior. Create personalized shopping experiences with targeted content and offers, and increase satisfaction through ongoing engagement—before, after, and at the point of sale.
If you’ve got a following for your #WordPress site, consider adding a swag store with WooCommerce and Printful to give your followers a fresh way to show their loyalty.https://woocommerce.com/posts/building-the-longreads-store-with-printful-and-woocommerce/?utm_campaign=coschedule&utm_source=twitter&utm_medium=WooCommerce&utm_content=Building%20the%20Longreads%20Merchandise%20Store%20with%20Printful%20and%20WooCommerce …
To make things easier, compare vendors using the spreadsheet you created earlier. Create a table listing all the things you need in your ecommerce platform, then put the vendors you’re considering in different columns. This will allow you to easily tick off the features that each vendor can deliver. If a platform doesn’t have a feature you need, write down if and how you can work around it (i.e. use a third party integration, develop a custom solution).
Shopify is perhaps the most well-rounded of the ecommerce platforms. It has it all when it comes to easy setup and an easy to use dashboard. In terms of popularity, Shopify is the most popular platform out there for small, medium, and large businesses alike. With the exception of WooCommerce, Shopify is the cheapest of the five platforms at a starting price of $9 per month. Shopify also offers a number of professional looking themes. If you are looking for the most variety of apps, add ons, and plugins then Shopify is a great choice for your online shop.
Imagine an ecommerce platform that allows customer service reps to have a single view of a customer across all channels, a centralized order and inventory management system that can efficiently fulfill orders from all your sales channels, including brick and mortar stores, or utilize a customer's order history data to provide personalized and relevant offers. The possibilities brought to light with the advent of a complete ecommerce platform for business optimization and improved efficiencies as well as deepened customer engagement and satisfaction are limited only by one's creativity.
When the Oculus Rift launched in 2014, industry stakeholders speculated that the new, high-end in-home virtual reality headset would disrupt the entertainment industry. Just four years later, the technology has reached a crossroads, still lacking adoption by mainstream consumers. In a recent survey, 25 percent of broadband households indicated they were familiar with some type of VR technology, but just 8 percent actually owned a headset. [More...]

WooCommerce – because it integrates into WordPress – comes with a lot of strong SEO features built right in. WordPress will give you feedback on your SEO right in pages and posts. This makes it easy to visually judge if your SEO on any given page or post is strong and also takes the pressure and thinking out of SEO. For SEO, it is certainly one of the best ecommerce platforms out there.


Web content management software helps companies manage large volumes of content that is used in online stores and facilitates the creation marketing campaigns, catalogs, and e-commerce personalization. Complex e-commerce platforms require different types of content such as text, images, and videos, which should be mobile-friendly and reflect the company brand.
Wherever you are right now in your ecommerce journey, we hope this post gave you some insights that you can apply in your venture. If you’re just starting out and need help picking a platform or deciding on your target audience,  go back and read the section on ecommerce types and solutions. Already running a business and want to ensure your success? Read through the ecommerce stories above.
Customer management – Think about the capabilities you need to build and manage relationships with your customers. For example, if you communicate with shoppers via email, then you need a solution that either has built-in email marketing features or an integration with your email marketing platform. Do you have a loyalty program? Make sure it works with your new ecommerce program.
But that wasn’t the only factor that led to its failure. According to ABC News, “during its first holiday shopping season after going public, the site was swamped with orders, as were other online toy sites. EToys sold more than any of its competitors, but the publicity over late shipments dogged the company. Analysts say it also made customers wary of holiday Web shopping during the 2000 holiday season.”
The world of dropshipping is often considered the easiest way to sell products online. The biggest difference between drop shipping and the standard retail model is that in drop shipping, the selling merchant doesn't stock his own inventory.  Instead, the merchant purchases inventory as needed from a third party – usually dropshipping wholesalers or manufacturers – to fulfil orders.

All downloads are legal, and while the majority of the songs are free, there are some premium tunes which users can buy or stream for free on the site. Artists can also upload music and create a custom profile for free, and users can filter search results by song, name, genre, or even whether the artist is signed or unsigned. PureVolume is a great way to learn about artists you otherwise wouldn’t likely encounter, especially given the site offers plenty of music news and interviews with up-and-coming artists.


Shopify is perhaps the most well-rounded of the ecommerce platforms. It has it all when it comes to easy setup and an easy to use dashboard. In terms of popularity, Shopify is the most popular platform out there for small, medium, and large businesses alike. With the exception of WooCommerce, Shopify is the cheapest of the five platforms at a starting price of $9 per month. Shopify also offers a number of professional looking themes. If you are looking for the most variety of apps, add ons, and plugins then Shopify is a great choice for your online shop.
Since its inception, BigCommerce has more than 55,000 online stores to its credit and is lauded as one of the most prominent ecommerce software providers. From famous companies such as Martha Stewart & Toyota to many SMEs, BigCommerce has helped businesses of all sizes launch their online storefronts. For ecommerce storeowners who lack basic coding skills, the vast list of BigCommerce's built-in features come in really handy.
WooCommerce is a WordPress plugin that is primarily used for selling products or services online. Regardless if your products are digital or physical, WooCommerce makes it easy to build an online store that is customized specifically to your business needs. WooCommerce also makes it easy to manage your inventory, take secure payments, manage shipping, and will even apply taxes accordingly.

WooCommerce is free to download and easy to setup, making it ideal for the small business using a WordPress website. The interface is modern and intuitive and creates beautiful websites using extensive and mobile-friendly themes. Plenty of add ons such as Instagram integration, table rate shipping and wholesale pricing can be purchased if businesses want to take it up a notch. It’s by far one of the best options for small businesses, due to its affordability and ease of content creation on WordPress to bridge the gap between content and commerce. 
Instead of a certification program WooCommerce uses an official partnership program. WooCommerce recommends users to use these WooExperts for their WooCommerce projects.[26] Suppliers can apply to become a partner and by doing so will undergo a multi-stage application process that includes skill evaluation and an interview. Throughout the process WooCommerce aim to assess familiarity with WooCommerce core and extensions. The partnership program had either a Gold, Silver or Bronze level[27] until late 2017, when it moved to a flat "verified WooExpert" system.[28]
To take advantage of all the new features, such as full-with content blocks, we’ve redesigned the regular posts layout in Storefront. Ever since Storefront was first released the layout for posts was made of 2 columns, one being the post meta, and the other the content itself. In this new version, the content now spans the entire width of the container. Here’s a before/after comparison:
According to our reports from readers, this spikes your rates up to around $900 to $1,500 per month. It's still unclear how this will affect those businesses who plan on remaining in the lower tiered pricing plans, but one thing is certain: Customers that surpass certain revenue points are not happy with Bigcommerce. We would put them on the bottom of our list if your company will end up with one of the most expensive plans.
Of course, with a field as complex as ecommerce, there will always be something new to learn down the line. Keep in mind that you can always refer to this guide at any time if you’re not sure what your store’s next move should be. We also encourage you to check out our library of ecommerce guides and news if you want to immerse yourself even more in the field.

Cost of the ecommerce platform – Ecommerce platform costs will vary depending on the business’ size, sales volume, and of course, the solution itself. Some solutions (such as Magento) charge yearly licensing fees while others (like Shopify) require monthly subscription fees. In some cases (such as Demandware) the provider takes a cut from the retailer’s sales.
This means your store won’t just look good with Squarespace: it’ll pack a punch too! But if you want speedy growth on a large scale, you might find Squarespace too small too soon. With no app store, you’re totally reliant on the inhouse features and tools provided by Squarespace. Shipping and payment options are also limited when compared to Shopify and BigCommerce.

Many of these platforms offer different levels of pricing in order to cater to a wider range of ecommerce businesses. Some even have free versions. However, lower cost often means fewer special features and add-ons. Businesses with very specific needs may find that they need to pay a little more to ensure they get all the features they require for their ecommerce business.
Unilog is a global technology company that delivers powerful, affordable eCommerce solutions for the B2B marketplace. Our cloud-based eCommerce platform and product data enrichment services help distributors, manufacturers, and wholesalers increase online sales, reduce cost to serve, and enhance their digital channel. Unilog is an ISO 9001:2008- and ISO 8000-certified company with North American headquarters outside of Philadelphia, PA and international headquarters in Bangalore, India. For more information, visit www.unilogcorp.com.
Of course, you could use a standard WordPress theme – many fully support WooCommerce. However, WooCommerce-specific themes are built from the ground up with the ecommerce platform in mind, so they’re often a smarter bet. There are some excellent free choices out there, and you can also find premium options that include more features for a set price.
Modern Omnichannel Retail Software for Branded Manufacturers and Retailers. Allow your teams to work smarter, stay agile, and drive connectivity. Stay ahead of consumer expectations, adapt to changing market conditions, and bring together your marketing, operations, and fulfillment systems to deliver truly personalized customer experiences across all channels with Kibo’s omnichannel retail solutions. Kibo eCommerce is the only leading solution developed in the smartphone and tablet era, with a mobile ready architecture that automatically creates higher converting responsive or adaptive sites from your main site theme. Kibo eCommerce software empowers your digital marketing teams to work smarter by quickly creating promotions, landing pages, and marketing content optimized for organic search and paid search conversion—all from a single user interface. Our drag and drop enterprise retail website builder and theming engine makes it easy to create unique brand experiences. Kibo's Real-Time Individualization solution helps you deliver engaging, consistent experiences across every touchpoint. Finally go beyond segmentation by revolutionizing the way your brand connects with consumers. Kibo RTI software takes personalization to new heights through intelligent on-site search and merchandising. Enable your teams to create and optimize personalized content across every buying touchpoint from websites and emails to mobile apps and in-store interfaces, without burdening your IT resources. Kibo Order Management software bridges the online and in-store divide by connecting inventory with your customers in real-time. Kibo's Distributed Order Management System evolves at the speed of your business allowing you to provide seamless customer experiences with an order fulfillment system that enables flexible, convenient, and cost-efficient delivery. Equip in-store and call center associates with inventory information across your network and customer data to make relevant recommendations. Simplify the challenge of in-store customer experience management by leveraging the Kibo Mobile Point of Commerce (mPOC) solution to provide save-the-sale and endless aisle capabilities.
Features, including: SEO tools (sitemaps, customizable metadata and URLS, bulk editing), fuzzy and exact product search, ability to send abandoned cart emails, blog, mobile store, coupon and discount capabilities, integrated ratings and reviews, multiple product photos with zooming capability, ability to handle subscriptions/recurring product orders, drop shipping integration, ability to sell customizable products, fulfillment by Amazon integration, real-time shipping and tracking, reward points program compatibility, Google trusted stores
A Canadian-based ecommerce solution, Shopify has been helping online businesses across the globe with a sharp focus on the trending social commerce and mobile shopping. Founded in 2004, Shopify has always kept up with the pace of evolving ecommerce trends and technologies, having broken ground on powerful additions such as social shopping whereby your customers never leave their social media platform in order to buy from you.

With hundreds of thousands of tracks from thousands of artists, Jamendo is easily one of the biggest repositories of free music on the web. You won’t find all of your favorite artists here, but the site’s streamlined user interface makes it great for browsing and finding talented new musicians. Instead of browsing by genre, you peruse tracks by popularity, most downloaded, most played, or by latest release. Popularity is based on user ratings, so despite the massive amount of tracks on the site, you don’t have to spend a lot of time searching before you find stuff that pleases your ears. To be sure, the site’s penchant for lesser-known artists and experimental tracking make it more suited for someone with an open mind than people who know exactly what they want.


While there are many types of software that you can use, customizable, turnkey solutions are proven to be a cost effective method to build, edit and maintain an online store. How do online shopping carts differ from those found in a grocery store? The image is one of an invisible shopping cart. You enter an online store, see a product that fulfills your demand and you place it into your virtual shopping basket. When you are through browsing, you click checkout and complete the transaction by providing payment information.
Business-to-administration (B2A) refers to transactions conducted online between companies and public administration or government bodies. Many branches of government are dependent on e-services or products in one way or another, especially when it comes to legal documents, registers, social security, fiscals and employment. Businesses can supply these electronically. B2A services have grown considerably in recent years as investments have been made in e-government capabilities.
Because of its simplicity and ease of use, Shopify is ideal for small businesses. It’s also affordable, with Shopify Lite starting as low as $9 per month. Shopify’s themes are abundant and very aesthetically pleasing. Smaller inventories will benefit from the features and the top-rated support. Although Shopify lacks powerful blogging and content-creation capabilities, it can easily be integrated with CMS’s like WordPress (they even developed a plugin to integrate the two!).
Do you want to charge customers a one-time flat fee for add-ons – such as an accessory for a product, or setup – regardless of quantity? Now you can, with the new and improved #WooCommerce Product Add-Ons 3.0:https://woocommerce.com/posts/pricing-options-image-swatches-product-add-ons-3-0/?utm_campaign=coschedule&utm_source=twitter&utm_medium=WooCommerce …

However, e-commerce lacks human interaction for customers, especially who prefer face-to-face connection. Customers are also concerned with the security of online transactions and tend to remain loyal to well-known retailers.[65] In recent years, clothing retailers such as Tommy Hilfiger have started adding Virtual Fit platforms to their e-commerce sites to reduce the risk of customers buying the wrong sized clothes, although these vary greatly in their fit for purpose.[71] When the customer regret the purchase of a product, it involves returning goods and refunding process. This process is inconvenient as customers need to pack and post the goods. If the products are expensive, large or fragile, it refers to safety issues.[64]


Shopify is another strong ecommerce software option. Their mission is to make selling online as fast and simple as possible. They nailed that, but their SEO has some holes. Weak ranking performance, rigid URL structures and a WordPress plugin that uses iFrames highlights my concerns with their SEO. Moreover,  you can’t customize Shopify’s checkout page.

After the SWOT analysis is done, see how it fits into your overall vision. Where do you see your business in five years? In 10 years? This will help you set business objectives for the current year, for sales, profits, customers, traffic, new systems and new staff. After the objectives are set, you can set a strategy into place yourself or hire an e-commerce consultant to help you.
A fully customizable frontend to showcase your style is just the start. Create online look books, true-to-life videos, and even interactive content through AR and VR technology. Then, bring it to life. Shopify’s universal POS powers pop-up shops, product drops, and live events. Sync products, inventory, and customer data automatically across all your channels and expressions.
OpenCart. OpenCart could be a great choice for small businesses without tech savvy employees. OpenCart is very simple to install and start using. It runs very quickly using simple code. OpenCart allows you to set advanced user privileges and separate access for users and groups. A simple code also has drawbacks; often for sale extensions and themes may not be up-to-date with security standards. 

Do you want to charge customers a one-time flat fee for add-ons – such as an accessory for a product, or setup – regardless of quantity? Now you can, with the new and improved #WooCommerce Product Add-Ons 3.0:https://woocommerce.com/posts/pricing-options-image-swatches-product-add-ons-3-0/?utm_campaign=coschedule&utm_source=twitter&utm_medium=WooCommerce …
For traditional businesses, one research stated that information technology and cross-border e-commerce is a good opportunity for the rapid development and growth of enterprises. Many companies have invested enormous volume of investment in mobile applications. The DeLone and McLean Model stated that three perspectives contribute to a successful e-business: information system quality, service quality and users' satisfaction.[58] There is no limit of time and space, there are more opportunities to reach out to customers around the world, and to cut down unnecessary intermediate links, thereby reducing the cost price, and can benefit from one on one large customer data analysis, to achieve a high degree of personal customization strategic plan, in order to fully enhance the core competitiveness of the products in company.[59]
But that wasn’t the only factor that led to its failure. According to ABC News, “during its first holiday shopping season after going public, the site was swamped with orders, as were other online toy sites. EToys sold more than any of its competitors, but the publicity over late shipments dogged the company. Analysts say it also made customers wary of holiday Web shopping during the 2000 holiday season.”
From technology innovation to the workplace, the business landscape has been evolving rapidly, and companies now are tasked with adapting to fast change in a world of digital transformation. There is one element that will remain a constant requirement for success: meeting the needs of customers and delivering a quality experience. Nurturing customer relationships is vital for a company's success. [More...]
"As a wedding filmmaker and YouTuber, I am constantly searching for new music. Soundstripe helps fill this need by giving filmmakers like myself an incredible gift: high-quality music from talented artists that is legal to use in our films. With constantly updated playlists for wedding films, I can find musical inspiration that matches my couple’s vibes quickly and easily. Likewise, if I need a song for a YouTube vlog, Soundstripe is there with a plethora of options to choose from."
Let’s start with a fact. When it comes to e-commerce plugins for WordPress, WooCommerce is definitely the world’s most popular. There’s no doubt about it, since it powers about 30% of all online stores out there. That’s huge! And if you wonder where all this success comes from, we’ll let Tuts+ instructor Rachel McCollin answer for us in her course A Beginner’s Guide to Using WooCommerce:
This is why I have listed down the aforementioned websites on the basis of ease of use and popularity. However, in my personal opinion, the audio section of the Internet Archive makes it the best free music download website because I can find almost every artist there. You are free to choose the one which suits you the best, so go ahead and explore these sites.
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