Windsor Circle's personalization platform allows retailers to create personalized, marketing campaigns to increase revenue, customer brand affinity, and customer value. With Windsor Circle, retailers can gain access to their 3+ years of eCommerce data - product, purchase, and customer data - and create segments based on these fields, as well as predictive data sets, such as predicted gender, next order data, future value, to power campaigns via email, social, direct mail, and more.
Another significant benefit of using e-commerce software is that it generates a lot of data that is used by other systems such as CRM software, accounting software, ERP systems, and supply chain and logistics suites. For instance, detailed information on sales and returns can be used to determine the profitability of the company, how to improve inventory levels, or which customers are the most profitable and which ones are not generating significant revenue.
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News flash: Private cloud economics can offer more cost efficiency than public cloud pricing structures. Private, or on-premises, cloud solutions can be more cost-effective than public cloud options, according to a report by 451 Research and Canonical. That conclusion counters the notion that public cloud platforms traditionally are more cost-efficient than private infrastructures. [More...]

eCommerce refers to any form of business transaction conducted online. The most popular example of eCommerce is online shopping, which is defined as buying and selling of goods via the internet on any device. However, eCommerce can also entail other types of activities, such as online auctions, payment gateways, online ticketing, and internet banking.
Reduced costs. eCommerce businesses benefit from significantly lower running costs. As there’s no need to hire sales staff or maintain a physical storefront, the major eCommerce costs go to warehousing and product storage. And those running a dropshipping business enjoy even lower upfront investment requirements. As merchants are able to save on operational costs, they can offer better deals and discounts to their customers.
We are in talks with a few organizations who have very substantial interest and whose values align with ours. As negotiations continue, I may write more updates here as we move along and may be able to announce a new parent org for FMA in the coming weeks. Nothing is set in stone though so we still face shutdown, and if you have questions or want to help, please contact us using the Closure Comment form (at the end of this blog post). 
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