Of course, with a field as complex as ecommerce, there will always be something new to learn down the line. Keep in mind that you can always refer to this guide at any time if you’re not sure what your store’s next move should be. We also encourage you to check out our library of ecommerce guides and news if you want to immerse yourself even more in the field.


The Free Music Philosophy used a three pronged approach to voluntarily encourage the spread of unrestricted copying, based on the fact that copies of recordings and compositions could be made and distributed with complete accuracy and ease via the Internet. First, since music by its very nature is organic in its growth, the ethical basis of limiting its distribution using copyright laws was questioned. That is, an existential responsibility was fomented upon music creators who were drawing upon the creations of countless others in an unrestricted manner to create their own. Second, it was observed that the basis of copyright law, "to promote the progress of science and useful arts", had been perverted by the music industry to maximise profit over creativity resulting in a huge burden on society (the control of copying) simply to ensure its profits. Third, as copying became rampant, it was argued that musicians would have no choice but to move to a different economic model that exploited the spread of information to make a living, instead of trying to control it with limited government enforced monopolies.[4]
WooCommerce is completely free to use and is powered by a community of developers dedicated to making WooCommerce as flexible and versatile as the industry needs. As the internet and online stores continue to evolve, WooCommerce evolves with it. Bluehost makes building a WooCommerce website easy for beginners while still providing all the tools necessary for pros. WooCommerce allows anyone to setup and run a professional online store in minutes. The best part is that it's all powered by WordPress so your data is all 100% owned by you.

Of course, you could use a standard WordPress theme – many fully support WooCommerce. However, WooCommerce-specific themes are built from the ground up with the ecommerce platform in mind, so they’re often a smarter bet. There are some excellent free choices out there, and you can also find premium options that include more features for a set price.


Site123’s pricing model is simple: you can get started for free, with 500MB of storage, 1GB of bandwidth per month, as long as you don’t need to use your own domain name (free sites are hosted on Site123 subdomains). However, you won’t be able to engage in eCommerce until you upgrade to the Premium plan. For $9.80 per month, a free domain is included for one year, you’re provided with an ample 10GB of storage and 5GB of bandwidth, Site123 branding is removed and you can sell as many items as you wish.
WooCommerce was designed specifically for WordPress, one of the most powerful and respected building platforms in use today. With the fundamentals handled by WordPress, WooCommerce then takes the guesswork out of creating your online store, by handling everything from inventory management to payment methods and even your store's overall appearance.
Optimize the look and feel of your site across devices easily and quickly. Go beyond beautiful to make mobile-first conversions intuitive with branded checkouts and payment gateways like Apple Pay, PayPal, or Shopify Pay’s one-click confirmation. Merge in-store retail with mobile browsing to capture and engage your customer at every step in the purchase process.
To take advantage of all the new features, such as full-with content blocks, we’ve redesigned the regular posts layout in Storefront. Ever since Storefront was first released the layout for posts was made of 2 columns, one being the post meta, and the other the content itself. In this new version, the content now spans the entire width of the container. Here’s a before/after comparison:
At Digital River, we believe in true accountability. Everything about our advanced cloud solution is designed for risk-free global commerce. Our proven expertise with tech-centric brands means you have a proactive partner who is always focused on your success. We power and personalize your shopping experiences, process and fulfill orders, and localize your online business everywhere. To protect your brand, we take on risk. We combat fraud, and simplify billing, taxes and compliance. Accountability means we bring you leading tools for digital disruption. With the latest revenue models, we help you grow and meet shifts in buyer preference. Built for B2C and B2B, our commerce cloud supports everything from subscriptions, and accounts and entitlements, to micro-transactions, emerging payments and the Internet of Selling your Things. In short, we’re all-in, fully committed and responsible for each facet of your ecommerce business. We are trusted advocates who help build your brand, amplify your ROI and expand your global opportunity. Digital River is Commerce with Accountability. www.digitalriver.com
Want to stream instead of download? We keep a list of the best places to listen to free music online. You can even stream free music right from your phone. If you like to watch music videos along with the music, there are also free music video streaming websites. Also be sure to check out these free online radio stations that play all types of music, and this list of places to download royalty-free sounds.

Also, the hosting thing. In the table above, I’m saying that it’s around $100 / year. I got that number from SiteGround. They have some hosting plans that they promise to be WooCommerce-optimized. Out of the three tiers available, I wouldn’t recommend going below GrowBig or GoGeek, which are $5.95 and $11.95 respectively. Hence, this adds up to $71.40 for the former and $143.40 for the latter annually.

Every time you hit the "download" button, a new SINGLE USE license for that particular song, on that particular project, is generated. So, if you’re going to use a song multiple times for different projects, just hit the download button again, for however many times you use it. This does two things: (1) It keeps you legal with licensing on all of your projects, and (2) it allows us to pay our amazing artists properly.

Optimize the look and feel of your site across devices easily and quickly. Go beyond beautiful to make mobile-first conversions intuitive with branded checkouts and payment gateways like Apple Pay, PayPal, or Shopify Pay’s one-click confirmation. Merge in-store retail with mobile browsing to capture and engage your customer at every step in the purchase process.

Shopify has been in the business for a very long time. It is one of the most successful platforms out there and gets good reviews from users. It offers light and reduced cost plans for small businesses that aren’t too expensive. And Shopify’s themes allow for a large amount of customizability. Generally speaking, it is extremely easy to setup and use, so much that you don’t really need to hire a developer. For small businesses, we consider it to be the best ecommerce platform out there. 
However, e-commerce lacks human interaction for customers, especially who prefer face-to-face connection. Customers are also concerned with the security of online transactions and tend to remain loyal to well-known retailers.[65] In recent years, clothing retailers such as Tommy Hilfiger have started adding Virtual Fit platforms to their e-commerce sites to reduce the risk of customers buying the wrong sized clothes, although these vary greatly in their fit for purpose.[71] When the customer regret the purchase of a product, it involves returning goods and refunding process. This process is inconvenient as customers need to pack and post the goods. If the products are expensive, large or fragile, it refers to safety issues.[64]

Thanks for your comment. Shopify is the best ecommerce platform on the market today but that’s not to say it’s not for everyone. Depending on how comfortable you are on a computer, and what your ecommerce business actually is, other options may be more suitable. Wix and Weebly, for example, are more beginner-friendly and still give you pretty great ecommerce features, they’re just not quite as powerful as Shopify. We’d say that unless you’re selling tons of products, or need to scale up fast, maybe start off with Wix or Weebly then see how things go.


BigCartel is a great platform for small businesses and creative independent ventures. They aim to make selling easy for small stores, with a “quick setup” feature that can get an ecommerce store up and running extremely quickly. They also have a range of free themes. Customizability isn’t super high, but apps and add-ons do allow for some flexibility.
In addition, e-commerce has a more sophisticated level of impact on supply chains: Firstly, the performance gap will be eliminated since companies can identify gaps between different levels of supply chains by electronic means of solutions; Secondly, as a result of e-commerce emergence, new capabilities such implementing ERP systems, like SAP ERP, Xero, or Megaventory, have helped companies to manage operations with customers and suppliers. Yet these new capabilities are still not fully exploited. Thirdly, technology companies would keep investing on new e-commerce software solutions as they are expecting investment return. Fourthly, e-commerce would help to solve many aspects of issues that companies may feel difficult to cope with, such as political barriers or cross-country changes. Finally, e-commerce provides companies a more efficient and effective way to collaborate with each other within the supply chain.[69]
Your product idea will dictate which aspects of the market you need to research, but some of the most important areas to look into will be your competition, pricing strategy, and your unique value proposition. At this point, it is also a good idea to draft a business plan that will help you visualize your growth strategy and identify any potential threats or obstacles.
Thanks for your comment. Shopify is the best ecommerce platform on the market today but that’s not to say it’s not for everyone. Depending on how comfortable you are on a computer, and what your ecommerce business actually is, other options may be more suitable. Wix and Weebly, for example, are more beginner-friendly and still give you pretty great ecommerce features, they’re just not quite as powerful as Shopify. We’d say that unless you’re selling tons of products, or need to scale up fast, maybe start off with Wix or Weebly then see how things go.
Bluehost makes it easy to get started with WooCommerce web hosting. Simply choose the hosting plan that is right for your website needs, and then create or add your existing domain. We will automatically install WooCommerce on top of your WordPress website while also providing a free WooCommerce SSL to keep your site and transactions secure. Setup takes only a few minutes and then you can begin selecting a theme for your online store. Shortly after you've selected a WooCommerce theme, you can begin adding your products and payment information.
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