The benefits of e-commerce include its around-the-clock availability, the speed of access, the wide availability of goods and services for the consumer, easy accessibility, and international reach. Its perceived downsides include sometimes limited customer service, consumers not being able to see or touch a product prior to purchase, and the wait time for product shipping.


There are two ways for marketers to conduct business through e-commerce: fully online or online along with a brick and mortar store. Online marketers can offer lower prices, greater product selection, and high efficiency rates. Many customers prefer online markets if the products can be delivered quickly at relatively low price. However, online retailers cannot offer the physical experience that traditional retailers can. It can be difficult to judge the quality of a product without the physical experience, which may cause customers to experience product or seller uncertainty. Another issue regarding the online market is concerns about the security of online transactions. Many customers remain loyal to well-known retailers because of this issue.[66][67]
A Canadian-based ecommerce solution, Shopify has been helping online businesses across the globe with a sharp focus on the trending social commerce and mobile shopping. Founded in 2004, Shopify has always kept up with the pace of evolving ecommerce trends and technologies, having broken ground on powerful additions such as social shopping whereby your customers never leave their social media platform in order to buy from you.
Thanks, most of all, to you - our amazing community! From the volunteers who helped us maintain the site and bring new artists on board, to the curators and bands whose contributions diversified our collections, to our funders, to the folks that used the site everyday and made it the legendary corner of the web that it truly was. It was an amazing nine years, and we are extremely proud of what we’ve accomplished together.

HBO chief Richard Plepler has issued a response to Dish CEO Charlie Ergen's claim that the ongoing impasse between the companies was the result of a purely anticompetitive play on AT&T's part. It was Dish that dropped HBO and Cinemax signals at midnight on Oct. 31, blacking out programming for subscribers, Plepler said. That was the first time in HBO's nearly 50-year history that any pay-TV service dropped the premium channel from its lineup. [More...]


1ShoppingCart is the world’s most popular automated solution for businesses who want seamless integration of all the tools needed to be successful online. Add a Shopping Cart and Lead Capture to your website in minutes. Then use the built in marketing tools like Automated Email Marketing Campaigns, Affiliate Program Management to follow up with your customers and make more sales.
Another way to analyze popularity is to tie it in with where customers are going when they leave a certain ecommerce platform. The reason this is interesting is that it gives you an indicator of which of the companies have kept up with technologies and made improvements to bring in additional customers. A quick market share search on Shopify shows that the Shopify company is gaining most of its customers from Bigcommerce, Big Cartel, and Volusion. Bigcommerce is still stealing some customers from Shopify, but it used to be the number one place that people would go after Shopify. We assume it's because of the Bigcommerce pricing.
SquareSpace is comparable to Wix and WordPress more than a dedicated ecommerce platform like BigCommerce. However, it offers many features that are attractive for smaller websites. If your ecommerce business is on the smaller side and you’re not looking for advanced features, SquareSpace will make setting up an online store pretty simple and painless.
To start an online business it is best to find a niche product that consumers have difficulty finding in malls or department stores. Also take shipping into consideration. Pets.com found out the hard way: dog food is expensive to ship FedEx! Then you need an ecommerce enabled website. This can either be a new site developed from scratch, or an existing site to which you can add ecommerce shopping cart capabilities.
SquareSpace is comparable to Wix and WordPress more than a dedicated ecommerce platform like BigCommerce. However, it offers many features that are attractive for smaller websites. If your ecommerce business is on the smaller side and you’re not looking for advanced features, SquareSpace will make setting up an online store pretty simple and painless.
Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle although it may also use other technologies such as e-mail. Typical e-commerce transactions include the purchase of online books (such as Amazon) and music purchases (music download in the form of digital distribution such as iTunes Store), and to a less extent, customized/personalized online liquor store inventory services.[1] There are three areas of e-commerce: online retailing, electric markets, and online auctions. E-commerce is supported by electronic business.[2]

eCommerce is the fastest growing retail market projected to hit $4.058 trillion in sales in 2020. Mobile commerce, or mcommerce, is a rapidly growing new avenue of eCommerce that’s mostly driven by the expanding market and influence of smartphones and millennials’ comfort with shopping online. In 2016, the mcommerce sector enjoyed a 39.1% increase in sales compared to the previous year.
Particularly if you’re running Magento on your own servers, you could have complete freedom over the look, feel, and functionality of your store and you don’t have to rely on your solution provider to make changes to the site. That said, it also means that you’re in charge of maintaining and updating your servers and store, which requires an in-house team or agency. If you’re not up for all that, you may want to consider the Cloud Edition that Magento launched earlier this year.

With these developments in mind, I have assembled a list of top seven ecommerce platforms that can help you get started in 2018. Before we begin, let's acknowledge that amid this cutthroat competition, only the right combination of business model and ecommerce platform will survive because your traction in the ecommerce world depends a lot on the kind of technology you are equipped with. You have to choose a platform that can meet your own distinct feature requirements as appropriately and as uniquely as your individual business model. Whether you want to launch a conventional ecommerce store, or a multi-vendor marketplace, this list will save you some of the hard grunt work. Ultimately, however, only you can determine which platform is best for you.

CUSTOMER SERVICE – Additionally, with a commercial solution you benefit from the support structure. Open source solutions such as WordPress are often community driven and you are therefore dependent on that community to provide support. While that can also work very well – if you are in desperate need of help at 3 am on a Sunday, it’s nice to have a guarantee it will be there.
×