An ecommerce platform is not a "one size fits all" solution that will work for everyone. All the ecommerce platforms discussed in this article are built for different kinds of business requirements. The pros and cons outlined are not about what's wrong with them. The curated list is designed to help you make a calculated decision and choose a platform that serves your needs best.
Determine compatibility – Skill level and expertise aren’t enough. You should also ensure that the consultant has a great relationship with you and your staff. Take time to evaluate cultural fit and see if they’re compatible with your team. Look into their work ethic. How do they operate? How do they interact with others? The answers to these questions can help you determine if they’re a good fit.

These are your typical online retailers. They can include apparel stores, homeware businesses, and gift shops, just to name a few. Stores that sell physical goods showcase the items online and enable shoppers to add the things they like in their virtual shopping carts. Once the transaction is complete, the store typically ships the orders to the shopper, though a growing number of retailers are implementing initiatives such as in-store pickup.


Digital River's MyCommerce offering is a cloud SaaS ecommerce solution that provides complete payments, subscriptions and recurring billing, with full-feature merchandising and a great checkout experience for your shoppers. Built for global, but designed for self-service and simplicity, MyCommerce empowers clients to grow their digital business with enterprise capabilities and developer agility. Digital River has a full suite of ecommerce solutions to meet your business needs and take the complexity out of global ecommerce. We remove the risk and challenges of running a global ecommerce operation: legal and regulatory compliance, language and localization, local payment methods and multiple currencies, banking relationships, fraud protection, tax collection and filing, and financial reconciliation. This low-cost, risk-free option offers flexibility, speed-to-market and instantly global presence to grow your online business. Sign-up for free at www.MyCommerce.com/sign-up.

Last but not least, there are the transaction fees. In essence, whenever you sell something with either of the platforms, they will charge you a small fee (for processing the payment, delivering the money to your account, etc.). Those fees change quite often, so I won't get into that here, but just be aware that they exist. Usually, they sit around 2%-3% per transaction but make sure to check the exact numbers before signing up with either of the platforms.
One thing that all of the platforms have in common is the fact that their dashboards are all very easy to navigate. Furthermore, most of the platforms offer some sort of a setup wizard that will guide you through the creation of your first store. Inventory management, design functionality and the setup process all tie into how the overall ease of use is classified in this comparison.

Showcase your products and drive sales from your Facebook Business Page with the free Facebook for #WooCommerce extension. Sync your entire catalog with a click, and reach people after they’ve visited your website with dynamic, relevant ads on Facebook.https://woocommerce.com/products/facebook/?utm_campaign=coschedule&utm_source=twitter&utm_medium=WooCommerce …
cleverbridge provides ecommerce and subscription management solutions for monetizing digital goods, online services and SaaS. Our cloud-based ecommerce platform simplifies recurring billing, optimizes the customer experience and offers comprehensive global compliance and payment capabilities. Leveraging cleverbridge expertise, technology and services, our B2C and B2B clients acquire more customers, improve retention and grow their revenue in international markets. cleverbridge is headquartered in Cologne, Germany with offices in Chicago, San Francisco, Tokyo and Taipei. cleverbridge was named a 2018 European IT and Software Excellence Awards Finalist (Small and Medium-sized Enterprise Solution of the Year); 2017 V3 Technology Awards Finalist (Best Business Application); 2017 SaaS Awards Finalist (Best SaaS Product for Ecommerce); and named an Accel EuroScape Top 100 Most Promising SaaS Company in Europe. The company was also named a 2016 SIIA CODiE Awards Finalist (Best Subscription Management Solution) and identified as a “High Performer” in the G2 Crowd Grid for Ecommerce Platforms, based on customer satisfaction and market presence.

With hundreds of thousands of tracks from thousands of artists, Jamendo is easily one of the biggest repositories of free music on the web. You won’t find all of your favorite artists here, but the site’s streamlined user interface makes it great for browsing and finding talented new musicians. Instead of browsing by genre, you peruse tracks by popularity, most downloaded, most played, or by latest release. Popularity is based on user ratings, so despite the massive amount of tracks on the site, you don’t have to spend a lot of time searching before you find stuff that pleases your ears. To be sure, the site’s penchant for lesser-known artists and experimental tracking make it more suited for someone with an open mind than people who know exactly what they want.


Lack of payment processors can be troublesome at times, especially when other ecommerce platforms offer plenty of payment options. The global marketplace entitles Tictail to take a commission. However, the custom shop (which comes at a reasonable price on a yearly basis) frees you from paying anything additional to Tictail for each sale happening there.


One thing that all of the platforms have in common is the fact that their dashboards are all very easy to navigate. Furthermore, most of the platforms offer some sort of a setup wizard that will guide you through the creation of your first store. Inventory management, design functionality and the setup process all tie into how the overall ease of use is classified in this comparison.
These are your typical online retailers. They can include apparel stores, homeware businesses, and gift shops, just to name a few. Stores that sell physical goods showcase the items online and enable shoppers to add the things they like in their virtual shopping carts. Once the transaction is complete, the store typically ships the orders to the shopper, though a growing number of retailers are implementing initiatives such as in-store pickup. 

E-commerce brings convenience for customers as they do not have to leave home and only need to browse website online, especially for buying the products which are not sold in nearby shops. It could help customers buy wider range of products and save customers’ time. Consumers also gain power through online shopping. They are able to research products and compare prices among retailers. Also, online shopping often provides sales promotion or discounts code, thus it is more price effective for customers. Moreover, e-commerce provides products’ detailed information; even the in-store staff cannot offer such detailed explanation. Customers can also review and track the order history online.
Showcase your products and drive sales from your Facebook Business Page with the free Facebook for #WooCommerce extension. Sync your entire catalog with a click, and reach people after they’ve visited your website with dynamic, relevant ads on Facebook.https://woocommerce.com/products/facebook/?utm_campaign=coschedule&utm_source=twitter&utm_medium=WooCommerce …
When it comes to fraud, the biggest threat you have to watch out for is chargebacks. After all, most people pay online using their credit cards, either directly or through a payment processor such as PayPal. If a credit card is stolen, its owner can usually reverse unintended payments. However, some people also do this on purpose to avoid paying for their purchases.
Webgility is a premium Ecommerce Operations and Accounting automation software designed for multi-channel ecommerce companies who use QuickBooks or Netsuite. Run your whole ecommerce business from a single app — Automate your accounting and sync your business data—including inventory, order management, and shipping—to your QuickBooks or Netsuite. All within one comprehensive app. Automate your accounting—and ditch the busywork — Easily and automatically post all of your sales directly into QuickBooks or Netsuite, knowing it’s timely, accurate, organized, and tax compliant. Create sales receipts or invoices, record expenses and fees, and fully reconcile—error-free. Manage orders—and improve customer satisfaction — Process orders faster. Easily search, sort, filter, import, and export multichannel orders. Manage cancellations and process and track returns and refunds. Automatically create purchase orders for out-of-stock items. Ship faster for less – Automatically connect orders to shipping carriers (FedEx, UPS, USPS) for instant rate comparison. Simply click to print shipping labels and pick lists, validate addresses, track shipments, and notify customers. Never oversell with accurate multichannel inventory — Instantly sync and update price and quantity between all sales channels and QuickBooks or Netsuite. Keep track of what products you have listed on what sales channel, what’s selling for what price, and when you need to order more. Gain valuable insights with powerful analytics — Learn actionable intelligence based on data insights to run your business with strategy instead of guesswork. See all channels, expenses, inventory, financial, and customer analytics to optimize operations and increase revenue.
As an e-tailer operating in today’s modern environment, you have your work cut out for you — more so than ever before. Not only are you dealing with a more competitive market, but your customers have higher expectations. It’s no longer enough to stock up on the right products, you also need to delight customers and be able to fulfill orders in the fastest, most affordable way possible.
OpenCart also has multi-store support that lets you stay on top of different stores from a single interface. This functionality lets you set products for different stores, use specific themes for each online store, and localise your websites. Product options and attributes are also quite flexible with OpenCart, and the solution lets you add extra product variables.
One of the oldest, open-source ecommerce solutions on the market, Volusion offers a very standard and comprehensive experience. For a business just getting off the ground, their Mini plan allows for 100 products, includes 1GB of bandwidth and only costs $15 per month. For those who have graduated and are generating more revenue, there are the Plus and Pro plans for 1000-10,000 products and 3-10GB of bandwidth. These plans are $35 and $75 per month respectively. If you are looking for a simple and clean online store with few products, Volusion could be good for you.
Absolutely. Depending on what you want your e-commerce store to do or look like, you can choose from a variety of available WooCommerce themes. Once you've chosen a theme, you can begin to customize it within the "customizer" section of your WordPress dashboard. This will allow you to make simple changes like adding your personal logo or changing the background and font. Coding knowledge is not a requirement for using WooCommerce, however for users who know basic HTML or CSS, customization can be taken to a whole new level. We recommend that beginners to WooCommerce choose a theme that best fits their needs and then learn how to customize it further through our knowledge base articles or community forums. As your customization skills increase, you will be excited by all the possibilities your WooCommerce online store has available to leverage.
Cost of the ecommerce platform – Ecommerce platform costs will vary depending on the business’ size, sales volume, and of course, the solution itself. Some solutions (such as Magento) charge yearly licensing fees while others (like Shopify) require monthly subscription fees. In some cases (such as Demandware) the provider takes a cut from the retailer’s sales.
To make things easier, compare vendors using the spreadsheet you created earlier. Create a table listing all the things you need in your ecommerce platform, then put the vendors you’re considering in different columns. This will allow you to easily tick off the features that each vendor can deliver. If a platform doesn’t have a feature you need, write down if and how you can work around it (i.e. use a third party integration, develop a custom solution).
The changing market represents a vast opportunity for businesses to improve their relevance and expand their market in the online world. Researchers predict e-commerce will be 17 percent of U.S. retail sales by 2022, according to Digital Commerce 360. The U.S. will spend about $460 billion online in 2017. These figures will continue to climb as mobile and internet use expand both in the U.S. and in developing markets around the world.
Bigcommerce also has a nice library of themes for you, divided into multiple categories, and all of them responsive and fully customizable. They were developed to establish a more modern, fluid user experience, utilizing cool new merchandising features for categorization and differently sized catalogs. There are both free and paid options available, and I have to say that those free ones really are attractive-looking.
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