Wherever you are right now in your ecommerce journey, we hope this post gave you some insights that you can apply in your venture. If you’re just starting out and need help picking a platform or deciding on your target audience, go back and read the section on ecommerce types and solutions. Already running a business and want to ensure your success? Read through the ecommerce stories above.
However, e-commerce lacks human interaction for customers, especially who prefer face-to-face connection. Customers are also concerned with the security of online transactions and tend to remain loyal to well-known retailers. In recent years, clothing retailers such as Tommy Hilfiger have started adding Virtual Fit platforms to their e-commerce sites to reduce the risk of customers buying the wrong sized clothes, although these vary greatly in their fit for purpose. When the customer regret the purchase of a product, it involves returning goods and refunding process. This process is inconvenient as customers need to pack and post the goods. If the products are expensive, large or fragile, it refers to safety issues.
Today's customer feedback world is extremely complex with data coming from a variety of sources. With the growing number of cross-functional teams and silos within an organization, leaders have been finding it increasingly difficult to capture the full 360-degree view of the customer to drive true change within an organization. While it's clear that problems exist, what's less straightforward is why. [More...]
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Handshake: B2B customer ordering and sales rep order entry solutions. Handshake is for companies like brands, manufacturers and distributors who are selling to retail stores or other business customers. For customer ordering - Handshake helps you provide a modern B2B eCommerce experience for easy online ordering and a mobile app for shelf-side orders when your customers are out on the floor. For sales rep ordering - Handshake provides a dedicated sales rep app that gives them the customer, product, pricing and inventory information they need to have better customer conversations. Orders can be entered fast and submitted instantly.
Shopify is another strong ecommerce software option. Their mission is to make selling online as fast and simple as possible. They nailed that, but their SEO has some holes. Weak ranking performance, rigid URL structures and a WordPress plugin that uses iFrames highlights my concerns with their SEO. Moreover, you can’t customize Shopify’s checkout page.
“We have huge, huge traffic spikes because we have such a strong core consumer and fan base. They all hit the [previous] website and it just crashed. When we moved from Magento to Shopify Plus, rather than taking months and months to replatform it took weeks. We could concentrate on what we’re really, really good at, which is our customers, our brand, and our product.”
Inventory control software allows companies to manage the availability of the products they sell online. This type of software can also be used to identify the products’ quantities required to fulfill demand, for inventory valuation, and inventory transfers between warehouses and locations. All these features are vital to ensure that companies ship the right products for each consumer and customer.
BigCartel is a great platform for small businesses and creative independent ventures. They aim to make selling easy for small stores, with a “quick setup” feature that can get an ecommerce store up and running extremely quickly. They also have a range of free themes. Customizability isn’t super high, but apps and add-ons do allow for some flexibility.
Shopify – A popular choice among many SMBs, Shopify has features that let you sell online, on social media, and in-person. It lets merchants build and customize their ecommerce site through easy-to-use interfaces and templates. And it has features such as inventory management, reporting, buy buttons and more. It also has social selling functionalities for those who are active on sites like Facebook and Pinterest.
If you’re a fan of classical music, finding free downloads is easy — after all, most classical compositions and many performances have long been public domain. Musopen, a nonprofit organization dedicated to the preservation and accessibility of classical music, hosts an impressive library of songs and compositions without any copyright restrictions. Users can browse by composer or performer, or filter results based on the time period and instrument. Whether you enjoy the complex arrangements of the Baroque period or the fierce passion of the Romantics, Musopen probably has what you’re looking for.
The DoJ has revealed an unsealed indictment of eight defendants for crimes related to their involvement in widespread digital advertising fraud. The DoJ alleges the eight individuals were behind two global schemes, 3ve and Methbot, which stole tens of millions of dollars through a scam that used fake Web traffic and fake websites to reap ad view revenue from unwitting advertisers. [More...]
The good news is that you don’t need to spend a fortune to get more people to see your products. There are plenty of ways to market your ecommerce store on a budget, and once the sales start rolling in, you can scale up those same methods for even better results. For example, you can use social media sites like Instagram to market your products without spending a cent.